Private Label products are now core, every-shopping-trip items on all
households' grocery lists. They are no longer just questionable duplications of leading National Brands, but outstanding in quality and selection. What is becoming more and more prevalent are the unique offerings, which means PL is launching products and building a following for items that don't exist under a National Brand. For that to have happened, retailers have been successful in creating trust and belief with their shoppers, and not just by offering a better value. PL growth continues to shine..... embrace it!
📢🛒🚀𝐖𝐞 𝐝𝐢𝐝𝐧'𝐭 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐫𝐞𝐚𝐝 𝐭𝐨𝐝𝐚𝐲'𝐬 𝑾𝒂𝒍𝒍 𝑺𝒕𝒓𝒆𝒆𝒕 𝑱𝒐𝒖𝒓𝒏𝒂𝒍 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐩𝐫𝐢𝐯𝐚𝐭𝐞 𝐥𝐚𝐛𝐞𝐥 𝐡𝐚𝐬 𝐚 𝐬𝐭𝐫𝐨𝐧𝐠𝐡𝐨𝐥𝐝 𝐢𝐧 𝐄𝐮𝐫𝐨𝐩𝐞 𝐚𝐧𝐝 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐔.𝐒. Why? Because 31,000 professionals from over 120 countries attended 𝐏𝐋𝐌𝐀'𝐬 𝐖𝐨𝐫𝐥𝐝 𝐨𝐟 𝐏𝐫𝐢𝐯𝐚𝐭𝐞 𝐋𝐚𝐛𝐞𝐥 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐓𝐫𝐚𝐝𝐞 𝐒𝐡𝐨𝐰 𝐢𝐧 𝐀𝐦𝐬𝐭𝐞𝐫𝐝𝐚𝐦 a few weeks ago and the "𝐒𝐭𝐨𝐫𝐞 𝐁𝐫𝐚𝐧𝐝𝐬 𝐏𝐡𝐞𝐧𝐨𝐦𝐞𝐧𝐨𝐧 2024"𝐏𝐫𝐢𝐯𝐚𝐭𝐞 𝐋𝐚𝐛𝐞𝐥 𝐓𝐫𝐚𝐝𝐞 𝐒𝐡𝐨𝐰 𝐢𝐧 𝐂𝐡𝐢𝐜𝐚𝐠𝐨 is expecting block-buster attendance in November. Check it out here: https://lnkd.in/e-XHM34W
➡ Attendees will experience more 1,700 exhibitors and 2,800 booths featuring innovative, quality food and non-food products from around the world.
➡ The Show will have a special focus on the growing personal beauty and wine & spirits categories.
➡ Opportunities are still available for companies to present their products to the thousands of visitors looking to expand their store brand portfolios. Contact Sharon Davis at [email protected] for more information.
#StoreBrandsPhenomenon#CPGGrowthOpportunity#RetailGrowthStrategy#Gold100TradeShow
If you grow brands in the drinks industry then this is vital.
A super engaging discussion on How To Launch a Disruptive Spirits Brand with Botivo (which btw is utterly delicious so grab yourself a bottle).
How to launch a disruptive spirits brand.
This was so good.
Big thanks to Imme Ermgassen who ran the show and graciously shared her secrets on launching an indie in the brutally competitive UK market.
Botivo Drinks has executed its growth in the UK market so well and it's clear why. The product is delicious and the branding is on point but it is all underpinned by solid strategy.
Drinks brand owners or those charged with growing drinks brands - this is for you. There is a lot of gold in here.
Thanks to Botivo and Imme for sharing your time, we learnt so much.
https://lnkd.in/gHQ6u2tE#drinks#beverageindustry#drinksmarketing
Touch of Whit Portfolio Item:
An analysis of internal brand pillars to understand how they show up in the beverage space to identify emergent new opportunities to consider leveraging in the future.
#innovation#food&bev #branding#emergentopportunities
Please allow us to add some fizz into your Wednesday as we focus on the sparkling wine category 🥂 📈
YTD Value £798.7m -0.8% vs LY
YTD volume 77.1m litres -2.9% vs LY
Congratulations to the top performing brands below
Top 5 brands ranked by £ sales
1- Plaza Centro
2- I heart
3- Freixenet
4- Canti
5- Martini Asti
Top 5 brands ranked by £ sales added vs LY
1- Condesa de Flores
2- Kylie Minogue
3- Cantine Maschio
4- Canti
5- Scalini
Top 5 brands ranked by £volume added vs LY
1- Condesa de Flores
2- Cantine Maschio
3- Kylie Minogue
4- Canti
5- Nozeco special edition
Follow Alpine Online Ltd for the latest consumer insights 🏔️📈
If you want to find out how you can access data for your category give the Nielsen team a shout Rachel H 🌱Josh Self
Data by NielsenIQ Retail Measurement | GB - NIELSEN – Sparkling wine - GB Total Coverage- Calendar YTD to WE 2nd December 2023 *Excludes private label
#categoryreporting#dataanalytics#fizz
What a great innovation from my favourite Scotch whisky brand – and former colleagues at Pernod Ricard! The Glenlivet launched two ready to serve cocktails with a Twist and Mix cap.
It’s such a great innovation because it overcomes many consumer frictions:
☑ Packaging technology (by Vessl®) used in a very simple, intuitive way adding a new exciting proposition to spirits category.
☑ Worry free cocktail making: Always the right ratio with a balanced drink, everyone can do it.
☑ Hassle free cocktail making: no left-overs, no need for extensive ingredients shopping.
☑ ‘Twist and mix’ adds a little ritual and experience to the drink.
☑ Unlock a new consumer pool with more accessible whisky drinks.
☑ Available in smaller bottles, so the bottle will be emptied in one moment with friends.
No downsides at all?
➖ Well, a little one… it’s only available in the US
I expect to see a rise in the upcoming years for this kind of concentrated / dosing / flavour-adding solutions in many categories.
🕐 Recently, I met up with the people from Weener Plastics Group who developed the CIF EcoRefill system https://lnkd.in/dbKZrwdy. This is more or less the same solution used in a completely different way: it’s a sustainable alternative for at-home refill of detergent sprays. With this product, only the 90% smaller refill bottle needs to be made and shipped. This solution saves tons of plastic and water being transported.
🌟 Curious about the opportunities this might hold for your brand or products? Whether you're in the #softdrinks, #spirits#juices, #dairy or any other liquids category, feel free to reach out. I’m happy to help with your innovation challenges.
#readytoserve#cocktails#sustainability#refill#innovation#happytohelp
In August last year, our colleagues at The Glenlivet (Chivas Brothers) launched a first of its kind, totally unexpected product – a ready-to-serve cocktail that releases flavour when opened, using cutting-edge technology by Vessl®.
The Glenlivet Twist & Mix Cocktails aimed to change how people consume Scotch whisky and break down stereotypes associated with the category; it was truly disruptive. And now this bold new product has been named the Most Innovative Spirits Launch of 2023 by #TheSpiritsBusiness, a fantastic recognition for Yogesh Gandhi, global head of Scotch whisky portfolio innovation, and his teams.
As The Glenlivet celebrates its 200th anniversary this year it’s exciting to see how the brand continues to redefine the perception of single malt Scotch while also respecting its craftmanship. Read more here: https://lnkd.in/eytPPjhi
Talk about a fundamentally perfect acquisition. The ability of Sazerac Company to supercharge this brand in convenience is going to yield wild growth & compound their dominance in that channel. A case study for M&A 101.
Spirits giant Sazerac announced today plans to acquire Southern Champion’s ready-to-drink (RTD) portfolio, including BuzzBallz, the spherical wine-, spirit- and malt-based cocktail brand. https://lnkd.in/gEZWcYCe
**𝙏𝙍𝙐𝙎𝙏𝙄𝙉𝙂 𝘼 𝘾𝙊𝙈𝙋𝘼𝙉𝙔 𝙄𝙎 𝙂𝙊𝙊𝘿, 𝙇𝙄𝙎𝙏𝙀𝙉𝙄𝙉𝙂 𝙏𝙊 𝙄𝙏𝙎 𝙀𝙈𝙋𝙇𝙊𝙔𝙀𝙀𝙎 𝙄𝙎 𝘽𝙀𝙏𝙏𝙀𝙍**
👥 Let's get to know our #Team!
In #HiFood since 2012 as co-founder, Massimo Ambanelli, now CCO, is responsible for leading the commercial strategy of the organization and developing initiatives that drive business #growth.
In Massimo’s opinion, "Products must be good, so the first condition to develop our #ingredients is that they are needed to make good products” and he continues: “The food market is rapidly evolving, we are facing a food #revolution. We always try to be one step ahead and to anticipate the market needs as much as possible”.
Hi-Food develops and produces clean-label High Added-Value Ingredients of natural origin 🌱 for the F&B industries, contact us to learn more.
👩🏼💻 🧑🏼💻 ➜ [email protected]#hifood#weloveingredients#wearecsm#timeisnow#food#team#sustainabledevelopment#innovation#research#change#growth
Congratulations on a successful show! See you in 2025✨