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ARTICLE WORTH READING! On Q.Digital “4 LGBTQ+ Ad Trends To Watch in 2024” This article sheds light on the evolving landscape of LGBTQ+ advertising. With insights into upcoming trends, it offers a glimpse into the future of inclusive marketing strategies. This piece not only highlights the creativity and innovation within LGBTQ+ advertising but also underscores the importance of staying ahead of the curve in reaching diverse audiences. As businesses strive to embrace inclusivity, understanding these trends becomes vital for staying relevant and authentic in their messaging. https://lnkd.in/gSTsKYB9 #lgbtqa #diversity #inclusion #thegayleadershipdude #leadership

It was great to lead the Route team in this discussion yesterday covering the importance of representation for all groups in advertising and the value that this thinking gives to business. Some really good debate about the importance of language and context in society, and also in activation when considering things like key word strategy through to linear TV ad placement. Really important topics that are the backbone of planning on a daily basis.

As we march to Pride season, some reminders from a recent study that showed the vast majority of consumers support LGBTQ issues, LGBTQ inclusive marketing, and will walk away from brands that back down on LGBTQ marketing. - 77% of the general population are comfortable with gay and lesbian representation in ads. - 74% of the general population are comfortable with transgender representation in ads. - Seven in 10 consumers show greater motivation or neutral support brands that take LGBTQ+ marketing efforts. Its not controversial to the vast majority. - For every consumer supporting brands that back down from LGBTQ+ advertising, there are 1.8 consumers who would withdraw support from brands that acquiesce to anti-LGBTQ+ attacks. (Back down and loose) - Consumers are twice as likely to withdraw support for a brand that scales back its LGBTQ+ advertising due to criticism, with women being 40% more likely than men to withdraw their support (Loose especially with women) https://lnkd.in/eg42KqiX

Are your travel policies inclusive of LGBTQ+ employees? Considering travel risks to LGBTQ+ people is good practice for your duty of care obligations, but it also helps to create a workplace culture where all employees feel safe and respected. Learn how to make your travel policies more inclusive, with practical advice for travellers. Download our LGBTQ+ business travel guide here: https://lnkd.in/eUeqx3t4 #LGBTQ #BusinessTravel #TravelPolicy #TravelRiskManagement

Although brands should always authentically support LGBTQ+ individuals, their identities, and the pivotal causes shaping their lives, this study from the US suggests a financial benefit to do so. As we've found in studies at Yonder, people do rally around brands that support social causes that are deeply important to them. It will be interesting to see which brands which become trailblazers and reap the rewards for their commitments to LGBTQ+ people #brandidentity #lgbtq #research #advertising

Survey of 2,300 US adults indicates that consumers actively seek brands that support the LGBTQ+ community and may cease their patronage if these efforts are reduced! A new report from the Cultural Inclusion Accelerator (CIA) and the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) suggests that a vast majority of the general population not only feel comfortable with but actively support LGBTQ+ representation in advertising and media. The study, which surveyed a diverse group of over 2,300 adults aged 18 and above from across the United States during June, sought to understand public attitudes towards LGBTQ+ representation in various forms of media and advertising. The study arrives in the wake of a summer that saw several brands retracting their LGBTQ+ advocacy and a wave of anti-LGBTQ+ laws. Learn more: https://lnkd.in/ddrGuqHT #lgbtqia #advertising #diversityandinclusion

In the last year, 40% of businesses assessed by the Human Rights Campaign’s Corporate Equality Index earned a top score. At the same time, half of LGBTQ+ adults report experiencing some form of workplace discrimination. How can organizations close this gap? This #PrideMonth, Vignesh K shares 6 must-haves for employers to ensure LGBTQ+ employees reach their full potential ⬇️ 1. Visibility to affinity groups 2. Clear support from top leaders 3. Actively engaged allies 4. A culture that promotes professional growth 5. Inclusive hiring practices 6. Benefits and policies ensuring equal treatment for LGBTQ+ associates

Join the Conversation! LGBT Great is excited to invite you to a focus group discussing attracting and retaining LGBTQ+ talent in the financial services industry and beyond. Your insights will help shape our upcoming research report. Plus, you’ll get early access to the executive summary! Themes to be discussed:  - How LGBTQ+ inclusive is the Financial Services industry? - What are the existing barriers to entry experienced by LGBTQ+ talent in the professional world and from a Financial Services perspective? - How can the Financial Services industry address these challenges? - How can the Financial Services industry retain LGBTQ+ talent? We’ll be holding two focus groups: Thursday 22nd August | 09:00 AM - 09:45 AM Register here to join: https://lnkd.in/esbs22jZ Thursday 29th August | 04:00 PM - 04:45 PM Register here to join: https://lnkd.in/e5QchzrE #LGBTQFocusGroup #LGBTGreat

Supporting your LGBTQ+ employees is vital for business success. Check out this article that gives tips on fostering an inclusive workplace. Transform your workplace by supporting LGBTQ+ employees! #SupportingLGBTQ #LGBTQ #Business https://bit.ly/3SesTdg

But what does this year’s celebration, colored by an uptick in Italian anti-LGBTQ+ legislation, reveal about the state of Pride marketing? June is a tricky month for marketers. Rainbow-colored campaigns to recognize LGBTQ+ Pride month drop in hordes, seemingly categorized by the masses as complete failures or merely tolerable in an instant. LGBTQ+ advertisers discuss on Ad Age the challenges of June campaigns today and how to do Pride right going forward. Learn more: https://lnkd.in/edGiYy5B #lgbtq #advertising #diversityandinclusion