Tori Lancaster’s Post

What a amazing and unforgetable marketing concept.

I love CGI campaigns like this. It is fun, harmless and probably way cheaper than pulling off an in-person, guerilla marketing campaign. Heck, might even be more cost efficient than paying for a billboard that people might not even look up at. I am curious to see how this evolves in the 21st century. I wouldn't be surprised if our grandkids in 60 years are shocked that we had real-life billboards. Sounds dystopian, but one day we might just wear glasses or contacts that are manufactured by a company that sells virtual "ad space" on historic buildings, scenic views, etc...They could turn your "boring" suburban cul-de-sac into Main Street at Disneyland. I am getting ahead of myself but let me know your thoughts on the future of virtual marketing compared to in-person marketing. #CGI #CGIArt #Marketing #VirtualMarketing

Sephora removed all the perfumes from its shelves in the market. This has raised concerns about shoplifting. It showed Sephora’s decision to ensure the safety and security of employees and consumers. Sephora in 1998 challenged the traditional beauty retail landscape, where customers could explore products independently, experimenting and immersing themselves in the cosmetics. However, the recent shift forced us to reconsider the balance between autonomy and human interaction in the shopping experience. While the hands-on approach offered a sense of privacy, there's an argument for the warmth of human connection during the purchase of these intimate luxuries. In the past perfume shopping involved meaningful interactions with salespeople and helped ponder the role of human touch in our retail experiences. So could a return to a more interactive model enhance the overall satisfaction of acquiring these little luxuries? The choice between self-sufficiency and a more engaging approach shows how we connect with our cherished bottles of fragrance. Do you prefer shopping for perfumes online or offline? #perfumery

The Sephora Savings Event Is Here To Make All Your Beauty Dreams Come True At Up To 30% Off Essentially, Sephora Beauty Insider Members tin get up to 30% disconnected based connected which tier they're a portion of. Deets and dates below:  Rouge Members get 20% disconnected *and* aboriginal entree to deals from 4/5 – 4/15. VIB members get 15% disconnected from 4/9 – 4/15. Insider members get 10% disconnected from 4/9 – 4/15. Simply usage the codification YAYSAVE to nab these discounts astatine checkout! You tin adjacent notation the codification astatine checkout to prevention if you're buying successful store. 

Make-up isn't really my thing but SEPHORA makes me feel special. Here's why: 1. They educate me. I have no clue about products. From what shade of lipstick is right for my skin tone to what's the difference between lipgloss and lip oil, I'm completely lost. I also can't be bothered trying to understand everything or even testing out products. I'm a busy single mom and have no time. Luckily, Sephora has me covered with their advisors who tell me what I need and get me out of the store quickly. 2. They provide a purchase history. Like I said, I'm not interested in anything new. I want what works and what I've used in the past. Sephora makes this easy on their platform. Just log in and see what you've purchased in-store and online, if it's in stock, plus, some good alternatives. 3. They reward me. I recently celebrated a birthday and Sephora is celebrating with me. I made a purchase this weekend and was pleasantly surprised with a special gift: a sample of a pricey mascara my pre-teen daughter is negotiating to take off my hands. This year, B2B brands can no longer afford to follow traditional marketing paths. They must start taking their notes from consumer-facing brands and make a more concerted effort to : —understand their buyers —take into account their unique goals and preferences —develop experiences that are personalized —make every process simple, streamlined, and easy —reward customers (new and loyal) with freebies or extras that make them come back for more.

Sephora, the beauty maestro, unveiled a game-changing strategy: the 'Beauty Insider' loyalty program! With meticulously crafted tiers based on annual spending, Sephora turned shopping into a rewarding journey. Diamond Divas, VIB Royalty, and Beauty Insiders - welcome to a world where every purchase takes you one step closer to exclusive perks and fabulous discounts!   Why does it work? Because who can resist the allure of prestige rewards? The higher your spend, the more glamorous your perks! 💰🌟 Sephora turned loyalty into a lifestyle, and now every beauty aficionado can experience the VIP treatment. Top-tier rewards, VIP exclusives, and unmatched discounts – that's the Sephora secret sauce! 🤫✨ This ingenious marketing move transformed Sephora into the beauty haven it is today. #SawahMarketing #DubaiMarketing #SocialMediaAnalytics #DataDrivenDecisions #GrowthStrategy #MarketingMagic #ConnectionsThatSell

When budgets get tight, there’s nothing a tube of lipstick can’t solve. Or at least, that’s what economists seem to believe. bit.ly/3Iq6ljY Even when people are scrambling to save every last penny, the “lipstick effect” has proved time and again that shoppers will indulge in small luxuries as a compromise since they can’t spend on big ones. And cosmetics giant SEPHORA couldn’t be happier about it. The LVMH-owned chain, which performed “exceptionally” in 2023, was the French conglomerate’s fastest growing segment by sales at a time when luxury spending has been on a rollercoaster ride. Sephora contributed to a 76% profit rise in the selective retailing segment, which includes Duty Free shops and raked in €17.9 billion ($19.4 billion) in sales last year.

Ever wondered how we helped Sephora increase their repeat purchase within their loyalty programme? 👀 Here is one of the secret sauce that had a huge impact on repeat purchase. The Sephora UK loyalty programme had 1 special feature offering 10% off any of your favorite brand for 6 months - "unlimited" you could purchase any product from that brand with the discount. Let's take Huda Beauty as a example - if we were a Huda Beauty Fan, we'd have the ability to use the discount on every product range in her collection - a girls dream yes. Palettes, blushes, foundation, lipsticks. Now to increase cross category purchase we introduced a second "Brands you love discount" - to allow customers to get discount off another category like "Haircare - now you've covered two of your must have beauty categories and receiving discounts off them both! Repeat purchase rates increased by 250% with the introduction of an additional brands you love.

Sephora UK's launch of their new loyalty program MySephora, underscores a critical truth in the beauty industry: loyalty is vital and transformative. Why is loyalty in beauty so powerful? Let's break it down: 1. Deep Customer Insights: Beauty purchases are deeply personal. individual preferences, product affinities, and beauty routines. 2. Personalization at Scale: With rich customer data, brands can offer hyper-personalized recommendations, samples, and experiences that truly resonate. 3. Lifecycle Marketing: From skincare newbies to makeup aficionados, loyalty programs can nurture customers through every stage of their beauty journey. The success of Sephora's loyalty programs showcases the power of well-crafted loyalty strategies in retail. By fostering a culture of loyalty, global brands like Sephora not only drive business growth but also deliver exceptional customer experiences worldwide. Read more: https://lnkd.in/gdccz_u5 #RetailLoyalty #BeautyPersonalization #SephoraRewards

What's makes Sephora stand out as a Brand Their range of products, the priority they place on customers, and their innovative ideas. How can you make your brand stand out, picking some lessons from @sephora? #brandoftheweek #sephora #sephoracollection #beautybranding #brandingtips #brandpositioningstrategy #brandmarketing #brandmarketingtips #brandmarketingcommunication #marketingstrategy #marketingtips #marketingstrategies #brandagency #marketingagency #marketingdigital #brandmarketingagency #tbatribe #thebrandarchitect #tbatrybe #brandidentity #brandidentitytips