Toyyibah Hamzah Olabode’s Post

📌 Project Alert: Performance Analysis in Looker Studio AMDARI I dived into the performance of Tech Tech’s marketing campaigns by analyzing the Return on Investment (ROI). Here's what I found: What is ROI? Return on Investment (ROI) is a key metric that measures the efficiency of an investment. It is calculated using the formula: ROI = (Sales−Ad Spend)/Ad Spend Why it Matters: ROI helps businesses understand how well their marketing funds are being spent and identify the most effective campaigns. ROI Insights: #Tech Tech ROI: Variation: There's a lot of fluctuation, meaning some campaigns are very effective, while others need improvement. #KeyMetrics: Max ROI: Peaks significantly, indicating a few highly successful campaigns. Median ROI: Shows a moderate level of overall effectiveness. Min ROI: Highlights the least successful campaigns. #Competitor ROI: Consistency: More consistent and generally higher than Tech Tech’s ROI. #KeyMetrics: Max ROI: Slightly higher than Tech Tech's but more consistent. Median ROI: Higher, suggesting more reliable performance. Min ROI: Also higher, indicating fewer poorly performing campaigns. Key Takeaway: While Tech Tech has some highly effective campaigns, there's a need to improve the less successful ones. Competitors are achieving more consistent and higher returns, which can offer valuable insights for strategy enhancement. By examining the strategies behind the most successful campaigns, Tech Tech can boost its overall ROI and achieve more consistent results. Stay tuned for more updates and insights as I continue this journey #Amdari21DaysDataChallenge #victoriao #LookerStudio #LearningJourney #DataAnalyst #MarketingStrategy #BusinessIntelligence #ROIAnalysis #victoriaoAmdariTODDC #TechTech

𝐁𝐨𝐨𝐬𝐭 𝐘𝐨𝐮𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐦𝐩𝐚𝐜𝐭 𝐰𝐢𝐭𝐡 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐑𝐎𝐈 𝐌𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭! 🚀 As a marketer, you know how crucial it is to demonstrate the value of your campaigns to stakeholders. But, are you struggling to measure the effectiveness of your marketing efforts? 🤔 Measuring Marketing ROI (Return on Investment) is key to understanding the impact of your marketing strategies. By leveraging data analysis, you can: ✨ 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐭𝐨𝐩-𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐜𝐡𝐚𝐧𝐧𝐞𝐥𝐬 𝐚𝐧𝐝 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 ✨ 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐛𝐮𝐝𝐠𝐞𝐭 𝐚𝐥𝐥𝐨𝐜𝐚𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐦𝐚𝐱𝐢𝐦𝐮𝐦 𝐫𝐞𝐭𝐮𝐫𝐧𝐬 ✨ 𝐄𝐧𝐡𝐚𝐧𝐜𝐞 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐫𝐚𝐭𝐞𝐬 At Lets Viz Technologies - Data Analysis Experts, our team of experts can help you unlock the power of data-driven ROI measurement! 📈 Our services include: ✨ 𝐃𝐚𝐭𝐚 𝐢𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 ✨ 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐞𝐝 𝐑𝐎𝐈 𝐚𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐝𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝𝐬 ✨ 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬-𝐝𝐫𝐢𝐯𝐞𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐫𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬 With our support, you'll be able to: ✨ 𝐂𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐭𝐥𝐲 𝐫𝐞𝐩𝐨𝐫𝐭 𝐨𝐧 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 ✨ 𝐈𝐧𝐟𝐨𝐫𝐦 𝐝𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 𝐰𝐢𝐭𝐡 𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬 ✨ 𝐃𝐫𝐢𝐯𝐞 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐠𝐫𝐨𝐰𝐭𝐡 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐞𝐝 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐞𝐟𝐟𝐨𝐫𝐭𝐬 Would you be ready to prove your marketing impact? Let's collaborate! ❤️ 💬 Contact us to learn more about our ROI measurement solutions. #MarketingROI #DataAnalysis #MarketingEffectiveness #LetSViz #DataDrivenMarketing

Navigating the complexities of Mixed Marketing Modeling (MMM) across diverse territories can be a challenging task for marketers. The core challenge is acquiring consistent, reliable data across multiple territories, which not only complicates our ability to measure the effectiveness of marketing strategies accurately but also hinders our decision-making process on a global scale. In various regions, the availability and quality of marketing data can vary dramatically, making it difficult to create a unified model that delivers meaningful insights. This inconsistency often leads to significant gaps in understanding the impact of marketing investments, particularly in less data-rich environments. A promising solution to this problem is leveraging the 'Data-Rich Share of Search'—an approach that measures a brand's share of search queries relative to competitors. This metric has emerged as a powerful indicator of brand health and a predictor of market share movements. Here's how it addresses the MMM challenges: 1. Uniformity Across Markets: Search data is readily available through search engines globally, providing a consistent metric across different territories. 2. Predictive Power: Research shows a strong correlation between Data Rich Share of Search and market share, making it a reliable indicator of marketing effectiveness. 3. Real-Time Insights: Unlike traditional market research, search data is updated in real time, allowing marketers to make more agile decisions. By integrating Data Rich Share of Search into your MMM frameworks, you can overcome data inconsistencies and enhance the predictive accuracy of your marketing models. This integration not only streamlines the analytical process but also boosts confidence in the strategies deployed across different markets. #MarketingAnalytics #MMM #DataDrivenMarketing #GlobalMarketing #ShareOfSearch

Demystifying KPIs in digital products: in his latest blog post, Growth Specialist Sofian cuts through the confusion surrounding analytics and metrics. 🤯 Learn from a practical example how to correctly select and use KPIs, avoiding common mistakes. ✅ Check out the insights in his new blog post: https://lnkd.in/ezy4USCf What's your biggest challenge when it comes to selecting and using KPIs in your digital projects? 🤔 Share your experiences and let’s discuss the best strategies. 🚀 #DigitalExcellence #DigitalProducts #Analytics #WeSimplify

"...it feels like now or never to invest in #data and #insight capability." Investments in data and insight capabilities are the top priority for marketers in 2024 and 2025 (Econsultancy’s 2023 Future of Marketing survey). Learn more about these data 1️⃣ Owned channels, owned audiences 2️⃣ Data aggregation (or, from silos to warehouses) 3️⃣ Data science (and literacy) acceleration and other #digital and #marketing trends, according to Econsultancy. #eyetracking #emotionai #marketresearch #qualitativeresearch #quantitativeresearch Publisher: Econsultancy. Authors: Lynette Saunders, Rose Keen, and Ben Davis. https://lnkd.in/eYURZA4a

📊 Unlocking the Power of Data in Marketing: A Game Changer for Agencies In the dynamic marketing world, data science and analytics have emerged as pivotal players. Here's how these technologies are revolutionizing the way marketing agencies operate: 1. Enhanced Customer Insights: Data analytics enable us to dive deep into customer behavior, preferences, and trends. This isn't just about understanding what customers want, but why they want it. By leveraging data, marketing agencies can create more personalized, effective campaigns that resonate on a deeper level with their audience. 2. Predictive Analytics: Imagine knowing the future trends before they happen. Data science makes this a reality. By analyzing patterns and historical data, agencies can predict future market trends, helping clients stay ahead of the curve. 3. Optimized Marketing Spend: Every dollar counts. Data analytics help identify the most effective marketing channels, ensuring a better ROI. This means smarter spending and higher returns, a win-win for agencies and their clients. 4. Real-time Decision Making: In a fast-paced digital world, the ability to make quick, informed decisions is crucial. Real-time data analysis provides agencies with up-to-the-minute insights, allowing for agile and responsive marketing strategies. 5. Enhanced Creativity and Innovation: Data isn't just about numbers; it's a springboard for creativity. With insights derived from data analytics, agencies can innovate boldly, creating campaigns that are effective and groundbreaking. Data science and analytics aren't just tools; they are transformative forces reshaping the landscape of marketing. For agencies, embracing these technologies is not just a step forward, it's a leap toward a more informed, effective, and innovative future. I’d love to hear your thoughts: Where do you see the most significant value of data science and analytics in marketing? Share your stories, insights, or even questions below! 🔗 #DataScience #MarketingInnovation #AnalyticsInAction #DigitalMarketing #FutureOfMarketing

🔍 𝗧𝗵𝗲 𝗥𝗼𝗹𝗲 𝗼𝗳 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗶𝗻 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: 𝗧𝘂𝗿𝗻𝗶𝗻𝗴 𝗡𝘂𝗺𝗯𝗲𝗿𝘀 𝗜𝗻𝘁𝗼 𝗧𝗿𝗶𝘂𝗺𝗽𝗵𝘀 📈✨ In today’s fast-paced digital landscape, leveraging data analytics isn't just an option—it's a game-changer. Here’s why your marketing strategy needs to go from numbers to actionable insights: 🎯 𝟭. 𝗞𝗻𝗼𝘄 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 Data analytics provides a deep dive into consumer behaviors, preferences, and trends. With this knowledge, you can tailor your campaigns and speak directly to your target audience’s needs. 📊 𝟮. 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗱 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 By tracking relevant KPIs, you can accurately measure the success of your campaigns. This leads to better ROI and more informed decisions when planning future strategies. 📌 𝟯. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 Data helps in creating personalized content and offers that resonate with individual customers. A personalized approach can increase engagement and customer loyalty. 🚀 𝟰. 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗔𝗱 𝗦𝗽𝗲𝗻𝗱 Why spend more when you can spend smart? Data analytics ensures your budget is allocated to strategies that work, minimizing waste and maximizing effectiveness. 🔄 𝟱. 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗼𝘂𝘀 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁 Analytics create a feedback loop. Which campaigns are thriving? Which need tweaking? Continuous data monitoring lays the groundwork for perpetual improvement. At Stoute Web Solutions, we harness the power of data to drive digital marketing success. Our team, with over 50 years of combined experience, tailors strategies based on data-driven insights to ensure you not only reach your audience but captivate them. 🚀 Ready to turn your data into digital triumphs? Let's get started! #DataAnalytics #DigitalMarketing #MarketingInsights #StouteWebSolutions【4:0†source】

The power of data maturity in marketing

Seeing All Your Campaign Data In One Simple View? Just an Utopia, or can it be done? Being able to gather and see all your campaign data in the same dashboard has always been something marketers historically has dreamed about, aimed towards, and maybe had a nightmare or two due to not being able to accomplish it? Lately we have seen vendors boasting about finally delivering this “holy grail” to us marketers. Some vendors deliver solid tools to make this happen while others ain’t quite just there yet. Enter Hightouch. Hightouch has led the disruption of the CDP category over the last two years with a new warehouse-first architecture known as the Composable CDP, and if you’re like me you probably saw their pretty loud claims that “Friends don't let friends buy a CDP”.  😎 Just recently Hightouch dropped something they call “Campaign Intelligence”. And though I’m not a customer, last week I had the chance to sit down with Alec Haase (Head of Marketing Technology) and David Heffernan (Product Manager) at Hightouch to get a behind-the-scenes look at their latest product. And I must say, this is a beauty. One thing is how it enables marketing teams to dive into both campaign and user analytics - all within the same platform that they’re already building audiences and orchestrating experiments. But, I mean.. it looks so good. I’ve had my share of analytics tools and data visualization tools that are indeed powerful, but on the flip side you end up feeling let down by how the data look. I know that how you think something looks is a result of personal taste. Well.. this is my kind of taste.  And hands down, I think the Campaign Intelligence from Hightouch is a great example of how quickly the CDP space is evolving and what the power of data and AI can bring to marketing teams. Don’t you just love Martech? I know I do. I’ll leave a link to their blog-post in the comments if you want to learn more about it. #martech #campaignanalytics #marketingoperations

𝐄𝐦𝐩𝐨𝐰𝐞𝐫𝐢𝐧𝐠 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐰𝐢𝐭𝐡 𝐆𝐨𝐨𝐠𝐥𝐞 𝐃𝐚𝐭𝐚 𝐒𝐭𝐮𝐝𝐢𝐨 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 📊🚀 Introduction: In the digital age, data is the new currency. As a digital marketing professional, I leverage Google Data Studio to transform raw data into meaningful insights, driving effective and efficient marketing strategies. Experience with Google Data Studio: Google Data Studio has been an indispensable tool in my digital marketing toolkit. It allows me to visualize data from multiple sources, track key performance indicators (KPIs), and share insights with my team and clients. This data-driven approach has led to more targeted campaigns, better customer engagement, and improved return on investment (ROI). 𝐇𝐨𝐰 𝐆𝐨𝐨𝐠𝐥𝐞 𝐃𝐚𝐭𝐚 𝐒𝐭𝐮𝐝𝐢𝐨 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐬 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: Data Visualization: Google Data Studio turns your data into informative dashboards and reports that are easy to read, easy to share, and fully customizable. This allows for better understanding and interpretation of the data. Real-Time Data: It provides real-time data, crucial for monitoring campaigns and making immediate adjustments if necessary. Collaboration: It allows for seamless collaboration between team members. Reports can be shared with editing or viewing access, and changes are updated in real time. Conclusion: Harnessing the power of Google Data Studio for digital marketing analytics simplifies data analysis and provides valuable insights for strategic decision-making. As a digital marketer, I aim to help businesses understand their audience, optimize their digital strategies, and achieve their business objectives using data-driven insights. #DigitalMarketing #DataAnalytics #Google