Traackr’s Post

“Influencer marketing doesn’t work” WRONG. 99% of brands are doing it wrong. Too many brands work with creators that aren’t fans let alone have even heard of them. It’s easy to choose an aspirational influencer and miss out on authenticity… don’t make this mistake. The bare foundation for working with anyone is…. 👉 They have to use you. 👉 Ideally they talked about you online. Without this, influencer marketing is void of any trust. Do you agree with Oliver Yonchev and 🔥 Pollyanna Ward? Let us know your thoughts below.

Does influencer marketing have any real impact on brands? Some time ago, I created a Twitter thread on this topic. Most brands tend to confuse popularity with influence. However, having a large number of followers does not necessarily translate to the ability to influence people's buying decisions or patronage. Join Favour Igbigbi and Samuel Sokale, tomorrow, Tuesday 26th Sept, at 7 pm as they discuss why and when influencer marketing should be considered as a brand, and how to maximize its potential. Click the link below to get more details about the webinar: https://lnkd.in/dn9DjvgA

Investments in influencer marketing are rising faster than traditional ads, here's why. 👇 According to the latest influencer marketing industry report from Insider Intelligence, investment in influencer marketing is on the rise, and it's happening faster than ever before. 💼💫 📲 One of our favorite callouts from the article is that over time, social networks are driving slightly away from the ‘social’ aspects, and more-so towards the entertainment aspects, especially with short-form platforms like TikTok taking over the scene. If you're not already tapping into the influencer marketing trend, it might be time to consider how it could benefit your brand. Whether you're a seasoned pro or just getting started, staying informed about these industry shifts is crucial for staying competitive and relevant. 💪 Read the full report here: https://hubs.ly/Q021sC540 Let's connect and discuss how influencer marketing can elevate your brand's presence! 💬 #InfluencerMarketing #DigitalMarketing #SocialMediaStrategy

Do you think only of Instagram when you hear influencer marketing? Many brands see only Instagram reels, ignoring others like YouTube. Statistics show that YouTube micro-influencers can deliver 60% higher engagement rates because they’re unique and trustworthy. They have a stronger and much more loyal relationship with their audience because they’ve built their followings through personality and authenticity. A YouTube influencer has more time and energy to test and promote your product. They have a high retention rate for viewers, allowing a perfect advertisement for your brand. Once they fall in love with your product or service, they'll show all the benefits to thousands of potential prospects, building that essential know, like and trust factor while expanding your reach. So, when you partner with a YouTube-influencer and their loyal following, you're increasing your chances of getting a higher return on investment as compared to Instagram. If you need help in finding such influencers write to me, the results might just surprise you. #influencermarketing

In the world of influencer marketing, it's easy to get dazzled by the numbers: the reach, the engagement, the clicks. But there's a deeper layer that often gets overlooked—authenticity. 🌟 Sure, metrics have their place, but true ROI? It's about creating a connection that goes beyond the surface. Think about the legendary #ShareACoke campaign. It wasn't just about racking up impressions; it was about making people feel personally touched, leaving a lasting emotional imprint long after the campaign wrapped up. Authenticity is the name of the game. Remember when Wendy's Twitter account became the talk of the town? Their genuine, no-nonsense voice sparked a viral fire, proving that real, authentic engagement trumps a high follower count any day. To truly measure impact, you've got to dig deeper than those superficial stats. Consider how well an influencer aligns with your brand's soul. Take a cue from the Airbnb "Live There" campaign—where influencers shared their own genuine stories, perfectly syncing with the essence of the brand. Let's break free from the numbers trap. Let's put authenticity, resonance, and creating a lasting impression at the forefront. That's where the real magic of influencer marketing truly thrives. ✨ #InfluencerMarketing #ROI #AuthenticityMatters #MarketingStrategy

Influencer Marketing Trends To Watch In 2024…. • 92% of brands intending to increase their influencer marketing investment this year. • LinkedIn Heats Up LinkedIn continues to see record levels of engagement which is why 75% of B2B marketers are now investing in influencer marketing on LinkedIn. • Growth Of Social Commerce TikTok Shop launched in late 2023 and is already making an impact, One creator, author Keila Shaheen, sold nearly 425,000 copies of her self-help journal in less than two months. #influencer #influencermarketing #trending #aanthill #marketing

Chances are if you're doing influencer marketing you're doing this wrong... It doesn't take a genius to work out that scripts don't work Never have. Never will. What does take a little more initiative? Answering: 'If I can't give them a script how do I make sure they say the right thing?' A question I've been asked a lot For us it's simple, we follow the process of RGR Rules - Certain actions they can't carry out because they go against the brand's image such as swearing Guidelines - Boundaries that the content should stay within except for certain outliers, this could be to provide the audience with 1 piece of information on the product's eco-friendly features Recommendations - These are content ideas and features that the brand or us recommend to the influencer as optional implementations, these will be things that have worked with other influencers and are no more than an idea to help boost the influencer's creative thinking. Sometimes there are no rules, and sometimes we have no recommendations. But thinking of it this way allows you to make sure you are providing the influencer with the necessary information to be on the same page as you. Want some help drawing up your brand's RGR? Shoot me a DM to see if you qualify for a free 30-minute consultation with me. Happy Wednesday everyone! 🙃 #influencermarketing #influencer

97% of growth marketers are hesitant to try influencer marketing. They are concerned about measuring the ROI. "Let's stick to what everyone else is doing" they say. The reality? It makes them feel uncomfortable. And so, they stick to the safe and boring channels. ▶ This is an opportunity. You can easily stand out. Influencer Marketing is what social media was twelve years ago. It's a differentiator. #influencermarketing #b2bmarketing