What’s important to the modern day and next generation consumer? Putting your brand’s values at the center of everything you do, including your influencer marketing strategy! But that’s easier said than done... 😅 So how can brands effectively and authentically bring brand purpose into their influencer marketing strategy (and beyond!), with the help of creators? Start with the insights Sarah Shaker, Head of Brand Engagement, Maybelline New York, Claire McCormack, Senior Editor at Beauty Independent, and Firdaous El Honsali, Vice-President, Dove Masterbrand Global & North America, share in a discussion at this year's SXSW conference. https://bit.ly/3XGZZWf #influencermarketing #brandpurpose
Sarah Shaker 👑 !!!
Thank you again for bringing me to SXSW for this important conversation alongside the brilliant Firdaous El Honsali and Claire McCormack ✨
For those who'd rather listen directly to the conversation, you can download the latest podcast episode of the Fast Traack on Spotify or Apple Podcasts. 🎧 Spotify: https://open.spotify.com/episode/4u2ZJvCYschMrJWXKPktDR?si=2427408d8e7d4c28 Apple Podcasts: https://podcasts.apple.com/us/podcast/sxsw-2024-is-socially-responsible-influencer-marketing/id1504960578?i=1000657462328