Traackr’s Post

Would you be down for a virtual meet up? I'm excited to meet everyone at the upcoming NYC & Atlanta dinners, but I know everyone can't join us. There are so many dope Black women who work in influencer marketing and I want us all to be able to connect no matter where we live. Let me know if you would join a virtual one and I will get a date on the calendar! #influencermarketing #blackwomenininfluencermarketing

Influencing isn't as easy as everyone thinks, especially if you’re a mom. On International Women’s Day, we celebrate these remarkable women mastering the delicate art of balancing their identities as mothers, influencers, and strong women. #TMN #MommyNetwork #iwd2024 #womensupportingwomen #womensday2024 #inspiringwomen #contentcreators

Influencing isn't as easy as everyone thinks, especially if you’re a mom. On International Women’s Day, we celebrate these remarkable women mastering the delicate art of balancing their identities as mothers, influencers, and strong women. #TMN #MommyNetwork #iwd2024 #womensupportingwomen #womensday2024 #inspiringwomen #contentcreators

Influencing isn't as easy as everyone thinks, especially if you’re a mom. On International Women’s Day, we celebrate these remarkable women mastering the delicate art of balancing their identities as mothers, influencers, and strong women. #TMN #MommyNetwork #iwd2024 #womensupportingwomen #womensday2024 #inspiringwomen #contentcreators

Top tip for any brands/companies looking for last minute influencers to attend International Women’s Day events… Seeing as the motto for this year is “invest in women” perhaps you want to rethink your outreach strategy and offer compensation for attendance even if your event is jam packed with exciting things to do. Getting paid in the world of social media is still an uphill battle for all creators and it doesn’t bode well when you don’t have a budget for an event that is literally about women empowering women. I don’t think that is too much to ask? #internationalwomensday #socialmedia #femaleinfluencers

Why aren't brands enlisting older women as influencers? Surely game recognizes game regardless of age? We've two opinions on the subject. The first is Defiant's Raquel Chicourel's celebration of Dame Maggie Smith's iconic new look for Loewe. She argues that age diversity appeals to people of all ages, and that we need more of it. https://lnkd.in/ed7Rb_8Y And the second sees Exposure's Nicola Davies cite research combating the notion older people can't appeal to Gen Z. The opportunity is clear: it’s time for brands to come-of-age, she argues. https://lnkd.in/emAES8kc Why are brands so fixated on youth? Old doesn't have to mean stale, does it? #Advertising #Research #Inclusion #Influencing #Opinion

I worked with a friend as a Micro-Influencer for International Women's Day and the results were greater than expected. The rise of micro-influencers (those with 10k-100k followers) is shaking up the marketing world. Data tells a compelling story: studies show micro-influencers boast 8x higher engagement than mega-influencers and deliver a stronger conversion rate for brands. Their secret weapon? Authenticity. Micro-influencers speak directly to niche communities, fostering trust and genuine connections. But are they a guaranteed win for brands? Navigating the micro-influencer landscape requires caution. Identifying genuine brand alignment and weeding out those solely focused on follower count is crucial. So, friend or foe? It depends on your approach. Strategic partnerships with the right micro-influencers can be a game-changer. The key? Authenticity, targeted reach, and a data-driven approach to measure success. 💡 What are your thoughts on the rise of micro-influencers? Share your insights in the comments! #socialmedia #socialmediamarketing #Socialmediamanager #socialmediamonday #Mondaymotivation #influencermarketing

Celebrating #WomensDay with the incredible women of our team who are driving #marketing success!👩🏼🚀 From crafting captivating campaigns to nurturing influencer partnerships and creating compelling content, they are the heartbeat of our brand. 💓 Here's to empowering women in #marketing and beyond. 🌟💪 #WomenInBusiness #GirlPower #TeamWork #Empowerment #SALTBUZZSuccess #saltbuzzmarketing #jointhebuzzwithsaltbuzz🎉

Influencer marketing will be just as crucial in 2024 for marketing to women, and we have the stats to prove it. https://loom.ly/CbQzpz8 #influencermarketing #2024marketing #marketingtowomen