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While the term “unsexy products” recently burst onto the beauty creator scene the concept isn’t entirely new. This trend has roots in the initial shift we saw consumers take towards wanting more education on the quality of skincare products, with an eye on ingredients and efficacy. The main learning from this “unsexy product” trend? 💡 Brand affinity and authenticity are still the most important indicators of a successful creator partnership – not just pretty packaging. See which creators are jumping on this trend here: https://bit.ly/3XK7M5J #influencermarketing #beauty

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