Tracey Brennan’s Post

Are you missing an obvious step in your customer journey? I was having a great catch up with one of our ‘IP to Income Partners’ yesterday… (these are expert partners that we work with on a long term basis within the Convertico Record Label, to turn their intellectual property and knowledge into additional streams of income)…. and we ran through an exercise to identify if there are any obvious steps missing in the customer journey. 🤔Is the customer journey logical? 🤔Are we asking people to take giant leaps instead of logical next steps? 🤔Are we missing offers that will help to solve a smaller problem but deliver value faster? 🤔Are we missing trust building and trust accelerator assets or content? 🤔Do we have too many offers? Is it overwhelming? 🤔Do we make it clear what people are supposed to do next? This is something we monitor regularly. Improving your customer journey and your ability to take your traffic to the point of transaction may require a lot of work, but it might also just benefit from a few small adjustments. 🔥 When was the last time you did a Customer Journey Audit? Not sure where to start? Check out the first comment below 😉 #business #marketing #salesfunnel #customerjourney

🌌 Late Night, Lost Sale: Anna's Tale Imagine it’s past midnight and Anna finds the perfect gadget on your site. She’s ready to buy, but first, she has questions. She messages your team, hoping for a quick reply... 🕒 Silence. Hours later, the excitement has faded. By morning, without a response, Anna turns to a competitor who replies instantly. 📉 The lesson? Each delayed response isn't just a missed sale; it's a potential ripple of lost opportunities. Transform Late-Night Browsing into Buying with Respond.io With Respond.io, ensure no customer like Anna goes unanswered, even after hours. Connect with me to keep your sales ticking 24/7! #eCommerce #CustomerService #SalesManagement #RetailTech #DigitalSales #AfterHoursService #CustomerEngagement #LeadConversion #OnlineShopping #TechSolutions

Customer testimonials are great, but a succinct one like this is LOVE. See how Tom Murtaugh at BigID highlights how RevSure provided full-funnel visibility, allowing the team to mine a steady flow of insights and reduce time spent on reporting and analytics. Read the case study here: https://lnkd.in/eR5hQ73T #marketingattribution #B2Bmarketing

Intent data is the key to cracking today’s increasingly complex buyer journey. This vital information provides clarity by pinpointing the accounts on which marketing, sales, and customer success teams should focus their efforts. Jennifer Ross, CMO of Intentsify, explains how Intent Data can be used to Crack the Buyer’s Journey- https://ow.ly/QXz050Q8FiH #MarTech #B2BMarTech #B2Bmarketing #MarTechinsights #Intentsify 

In case you missed it, in March, our team focused on helping you prevent “Catastrophic” Revenue Operations disasters 🙀 Check out some of our favorite insights from the team (bonus points for voting for your favorite cat shirt in the comments) 👇 FullFunnel Partner Matthew Iovanni tackles the question, “How do you define demand generation?” https://lnkd.in/er5V72CW Managing Director David Mercurio, MBA highlights KPIs for Revenue Operations success: https://lnkd.in/eqTMNZEF Managing Director Luke George on how to maximize BDR performance in RevOps: https://lnkd.in/e4YuHvPk Managing Director Brenton Talbott connects the dots between CX surveys and how you can leverage results to identify customer renewal and growth opportunities: https://lnkd.in/eWhwZz45 Managing Director Tyler Williams explains how CPL and CPMQL contribute to the larger RevOps puzzle: https://lnkd.in/e5t3BXai Managing Director genie lutz calls out the “scaredy cats” and emphasizes FullFunnel’s custom approach to meet your business goals: https://lnkd.in/eFf_J5VM #revops #marketingstrategy #salesstrategy #bdrs #techstack #revenueoperations

Opt for identified for: - Blazing-fast performance and stellar revenue spikes. - Complete control of your data. - Flawless integration with your existing tech stack. - Top-tier customer support and comprehensive services. - Discover the distinctive benefits of identified! #revenueacceleration #leadengagement #cuttingedgeanalytics #digitalmarketingsolutions #retailsuccess #newcustomerengagement #invisiblevisitorinsights #conversionboost #siteinteraction #precisionmarketing #conversionincrease #clientacquisition #salesmethodology #efficientsystemintegration #businessgrowth #useranalytics #marketinginnovation #engagementstrategies #leadnurturing #conversionenhancement #optimizingsalesfunnel #insightfulanalytics #onlineadvertising #customerprofiling #salesresults #marketingresults #optimizingconversionrates #detectingvisitors #effectiveleadgeneration #rapidrevenuegrowth

#LivesEnriched - What guides me in #NetPromoter and #Earnedgrowth is helping customers and frontline staff have better lives. Fred Reichheld says it best - I asked him "What's the best signal you get back from a customer that showed you've made their lives better?" Fred: "Well, if you're in front of them, you see the smile on their face, the look in their eyes in most businesses, and we can't rely on that anymore, especially as you move toward digital..." That's the case to measure #NPS and act on it. You can't beat that customer intelligence at scale. Listen to the whole interview with Fred on Earned Growth: https://lnkd.in/eJKSvspd #AccountExperience #NetPromoter

Another free virtual conference on retention, loyalty, and churn management. It’s cheaper to keep a subscriber happy than to acquire new ones. With increasing market pressure, this has become even harder. No fluff and from the comfort of your desk, we’ll dive into tactics and real-world examples that will provide your growth, product, tech, and finance teams with the tips they need to drive retention, renewals, and upsells.

🚀 Dive into the success story of our FinTech Services Firm client, where strategic insights and tailored marketing expertise led to unparalleled customer success. Discover the impact of a dedicated Fractional CMO on driving growth and innovation. 🌐💼 https://zurl.co/DdC6 #CMO #BusinessSuccess #Marketing #Excellence #KrohnMarketing

Verint and #Five9 have announced the findings of a co-sponsored survey to better understand the evolution of the modern #contactcenter as consumer habits continue to change and expectations continue to rise. Read on. #PartnerPowered