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I want to share with you my thoughts on the difference between strategy, tactics and tools when it comes to marketing your business and why I think the distinction is important. Strategy is your overall approach/plan, tactics are how you execute that strategy and tools are quite simply what you use to get the job done. The terms, in and of themselves, are pretty irrelevant. What matters to me and what I’d like to get across to you in this article is the difference between the overall approach (strategy) and how you might execute that approach (tactics). It’s also worth noting that these terms can sometimes feel quite triggering, given how they have been used in the past, so it makes sense that you might feel some resistance as you read them here. So why is looking at this distinction even important? Because, in my experience, people get far too focused on tactics and tools and pay scant attention to strategy and approach. Let me give you some examples to bring this to life. Strategy = Deliver valuable content that truly serves my audience and demonstrates my expertise. Tactic = A weekly newsletter. Tools = Mailchimp (email provider) + Unsplash (for the photo) + The Cabin (for mindful coworking sessions) For the above “strategy” there are a multitude of tactics I could employ to execute the strategy, but they matter less to me than the strategy itself. What I care about in my business and what I want you to care about in yours is the overall strategy or approach. Delivering value, being of service and building relationships are my preferred strategies of choice when it comes to growing my business. People often ask me questions like: Should I use Facebook or Instagram (tools) to grow my audience? Should I do pre-recorded videos or live videos (tactics) to deliver my content? Should I do reels or stories (tactics) to promote my services on Instagram? The thing with tactics and tools is that they come and go. They go in and out of fashion and with new trends coming up regularly, it’s easy to burn yourself out trying to keep up. If we are trying to keep up with the latest tactic then we’re doing ourselves and our audience a disservice. Evergreen strategies like offering value and developing and deepening relationships don’t go out of fashion. They have been staples of business growth strategy since way before the Internet was born. Now I’m not saying don’t play or experiment in your business, heaven forbid! But I’m fairly certain that if you were to stop for a minute and get honest with yourself, you would be able to discern between when you are experimenting and when you are grasping for the next magic solution to all your business woes. If you want support with business strategy implementation in 2024, you might want to take a look at my yearlong group mastermind which starts in January: https://lnkd.in/ex2uxZ4u

The Crucial Role of a Supportive Upline in Network Marketing Success In the realm of network marketing, often dubbed the business of the 21st century, success isn't solely determined by individual efforts. While personal drive, determination, and skills are undeniably vital, the significance of having a supportive upline cannot be overstated. Your upline, those who have paved the way before you, can serve as invaluable guides, mentors, and pillars of support on your journey towards building a flourishing network marketing business. Here are some compelling reasons why a supportive upline is indispensable: Guidance and Mentorship: A supportive upline provides invaluable guidance and mentorship, drawing from their own experiences, successes, and setbacks. They can offer insights into effective strategies, share best practices, and provide constructive feedback to help you navigate the intricacies of the business. Motivation and Inspiration: Building a network marketing business can be challenging, especially in the face of obstacles and rejections. A supportive upline can offer encouragement, motivation, and inspiration during times of doubt or frustration. Their belief in your potential can reignite your passion and drive, keeping you focused on your goals. Access to Resources: An upline with a wealth of experience often has access to a treasure trove of resources, including training materials, marketing tools, and networking opportunities. By tapping into these resources, you can enhance your skills, expand your knowledge, and accelerate your business growth. Community and Camaraderie: One of the most significant benefits of network marketing is the sense of community and camaraderie it fosters. Your upline can connect you with like-minded individuals who share your aspirations and values. This sense of belonging not only enriches your personal journey but also provides a supportive network of peers who understand the challenges and triumphs you experience. Accountability and Support: A supportive upline holds you accountable to your goals and aspirations. They can offer guidance on setting realistic targets, developing action plans, and staying accountable to your commitments. Moreover, they provide a safety net of support, standing by you through the highs and lows of your entrepreneurial journey. In conclusion, while individual initiative and effort are essential in network marketing, the role of a supportive upline should not be underestimated. They are the wind beneath your wings, propelling you towards success with their guidance, motivation, resources, and unwavering support. By cultivating a strong relationship with your upline and actively leveraging their expertise, you can unlock your full potential and build a thriving network marketing business that stands the test of time. Thank you Krzysztof Markowski for all your guidance #networkmarketing #LifeWave #entrepreneurmindset

Big Players vs. Start-Ups/Non-Performing Businesses As a marketing practitioner, our primary goal is to drive business growth. All our marketing strategies, tactics, brand management, communications, and other efforts aim to promote and grow the business. Two days ago, I received a call from a start-up entrepreneur who explained that a friend had referred him to me for marketing advice. When we met, his first question was: "Uzoamaka, as a start-up, how do I compete in my industry against the big players dominating the market?" I responded, "You can succeed by focusing on building a share of wallet rather than trying to capture market share." Big players often dominate market share through their massive volume sales, but here’s a weakness you can exploit: Most big players do not use a personalized approach. They don’t engage closely with their customers to understand their needs and preferences and then tailor their products accordingly. Instead, they rely on product standardization. What does this mean, and how can it benefit your business? Big players standardize their products, meaning every product sold must meet their set standards. There are no personalized or bespoke options—everything is compliance-driven. As a start-up, you can’t compete on market share, which often requires lowering prices to achieve high volumes. Big players can afford to lower prices and recover through their high volume of sales. Moreover, big players typically have multiple product lines. They can reduce the price of one product to push competitors out of the market and then recover their losses through other products. So, if you want to succeed, leverage their weakness (lack of personalization), provide value to your target audience (segmentation) better than your competitors (differentiation), and watch your business grow through: * Premium packages * Loyalty * Referrals * Cross-selling When you offer what your customers want better than your competitors, they’ll be willing to pay a premium price. Consistently deliver what they want, and they’ll keep coming back (loyalty). Provide an excellent customer experience, and they’ll refer their networks to you (referrals). Use your knowledge of their needs & preferences to recommend other related products (cross-selling). Please note, even when you do not sell what you wish to cross-sell, partner with people that sell that product or offer that service & earn your commission (strategic partnership) It’s not rocket science. It’s about understanding the market and devising strategies to penetrate and grow, which is where a marketing practitioner can assist you perfectly. He was so impressed that he asked me to help with their marketing efforts. Dear start-ups, consult a marketing practitioner to help drive growth for your new or struggling business. Happy New Week! IamUzoamaka Iamamarketingpractitioner #MarketingTips #BusinessGrowth #BusinessAdvice #MarketingStrategy #Entrepreneurs #GrowWithUzoamaka

Effective Marketing Strategies for Business Growth

DON'T spend >$10,000 to start a business. Spend $0 on marketing boosters. Don't risk your money early. You shouldn't buy any of these marketing boosters in the beginning: • Paid Ads • Backlinks • Digital PR Even if you have $250,000 in your bank account that is waiting for you to launch a business. I've wasted shit tons of money on these, so better listen to me. But Artem, wait. You are a Paid User Acquisition guy and say not to spend on marketing boosters? Does it make sense? You see, if you buy marketing boosters early, there's 98.5% chance money will be: a) Wasted b) Or bring mixed ROI. You don't want either of these. Your business isn't optimized to receive Paid Acquisition just yet. Instead, do these: 1/ Get eyeballs on yourself and your product for free Go All-IN on networking. (X, LinkedIn, and Reddit. It's free.) There, you want two things: • To network with people who are in the same niche • To get your first customers, clients, or subscribers Jump into conversations in replies and comments. Make sure you showcase yourself and your product in your profile and timeline. Not promoting, but more like building in public. At this stage, you want to validate your idea and vision with other people. 2/ Update your knowledge and skills after years in 9-5. Let's be honest. 9-5 isn't getting you ready for business. In some sense, you are becoming LAZY. The corporate structure allows you to be so. It hides your weak spots. And it covers your ass too. Most 9-5s are about doing specialized work or being a manager. Neither of these is enough to launch a new business. There is one more trap. And this is tricky because it's hard to notice while in a 9-5 job. Your knowledge might be outdated. Take time to do research and update your niche knowledge. Also. Important. To launch a NEW venture, you must revisit your skillset on: • Sales • Networking • Copywriting Make sure you KNOW HOW TO SELL. 9-5 is very forgiving. Business is not. 3/ Earn social proof. It's impossible to sell profitably when you are noname. Doesn't matter if it's your personal or your ecom brand. People will trust you when they: • Read your content • Have seen you for a while • Know someone from your network • Got to know you by an introduction • You have testimonials from other people they trust So before spending on marketing, make sure you hand-crafted social proof for yourself or for your brand. 4/ Spend SOME money right away Some of us are spending tens of thousands $$$ on courses. It's very addictive. You feel like you are making progress, but you are not. You getting upgraded but it vapors fast without action. Also. You will never have enough time to learn everything you need. So. Spend money to get into 2-3 closed communities in your niche. Buy 2-3 courses on copywriting, social media growth, and sales. That's enough. Make mistakes to be cheap. Keep the money to scale your success.

More than half of an Agency's marketing budget goes into finding new customers. As it should be because no one can run a successful business just by depending on referrals, no matter how great your services are. You need a smart plan to get new leads. And for this, you have to: -  know your customers, which is pretty easy when you engage with them directly on LinkedIn. - have three full bags of funds because the process takes at least 3 months worth of your sweat and blood. But then again, it doesn’t ensure that the generated leads would be good or stand the quality if you haven’t personalised certain elements in your campaign the right way. Here businesses fall short when they get so focused on getting new customers that they forget about the ones they already have. This messes up the quality of what they offer, making all their hard work pointless. So, here’s what I think most owners of businesses and agencies should focus on either from the start or midway into it is building their personal brand. Because when people know you, the person behind the services, and trust you because of your online presence they tend to have you on top of their mind when in need of similar services. Personal Branding = Lead Generation, with much less resources and time if done strategically. Running a business can be hectic, and that's where I come in. If you're short on time, I can help strategically position yourself in the market. DM “Brand” to not just to build a personal brand but also a juicy pipeline of leads waiting to work with you.

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A lot of people ask what marketing strategy means to me, and what I can actually do for my business. I was talking to a friend the other day who has a very well-established business of his own but is looking to grow it, which is why he was talking about marketing with me, and here's what I told him. The thing is, explaining what marketing was to him and all of that stuff would have been pretty redundant. He was already getting clients and his business was profitable through word of mouth and his own networking, so clearly there was some sort of funnel already in place. This is true for almost every successful small to medium-sized business out there. But the thing is, he didn't know exactly how new clients learned about his business and how many of them actually followed through and got in touch with him to become clients. He already had a funnel, or a pipeline, whatever you want to call it. He just didn't control it. He can't tell how many people knew about his business, he can't tell why the people who won't click on his ads don't do so, and he can't tell you what his ROI is for anything, because he doesn't have the right processes set in place to keep track of all of these things. Because of this, he'd have nothing more than speculative to say about what changes he could make in his ad spend and other efforts to get better results with the same investment. He also can't tell you what people outside of his own clients say or think about his brand. He has no control over it, because the narrative isn't coming from him in any way, shape, or form. He isn't putting himself out there for his clients and he has no control over what his business's first impression is. And this is all so... inefficient. Marketing is about so much more than just getting people talking about your business and product. It's about getting the most out of the money you put into client acquisition. It's about controlling how your customers and clients see you, and it's about putting your best foot forward. Businessmen who care about cost efficiency see the benefit in keeping all these things under their own control. They see the benefit in things like fostering brand loyalty and not spending the same amount of money for customer acquisition and customer retention. They see how important it is for a business to align itself with a set of values, beliefs, and vision, and so did the friend. It was something I thought about right as we were talking, and I think its a pretty neat angle on how much value the right marketing strategist and marketing team can provide to your organization. How do you guys think marketing benefits businesses? Could this be my new pitch to clients? 😂 I'd love to hear your thoughts. P.S. I'm still available for consultations, so get in touch with those burning marketing questions and to get marketing advice tailored to your brand!

10 Compelling Reasons to Choose Network Marketing Network marketing, also known as multi-level marketing, has gained popularity as a lucrative business opportunity for individuals seeking flexibility, financial independence, and personal growth. While it may not be suitable for everyone, here are ten compelling reasons why network marketing could be the right choice for you: Flexibility and Freedom: Network marketing offers unparalleled flexibility and freedom in terms of schedule and location. As an independent distributor, you have the autonomy to work from anywhere and set your own hours, allowing you to balance your business with other commitments and priorities. Unlimited Income Potential: Unlike traditional employment where your income is often capped by salary or hourly wages, network marketing offers unlimited income potential. Your earnings are directly proportional to your efforts and the size of your network, providing the opportunity to achieve financial abundance and wealth creation. Personal Development: Network marketing is not just about selling products or building a team; it's also about personal development and self-improvement. Through training programs, mentorship, and networking opportunities, you can enhance your communication skills, leadership abilities, and entrepreneurial mindset. Supportive Community: Network marketing companies often foster a supportive and collaborative community of like-minded individuals who share common goals and values. Through team meetings, conferences, and online forums, you can connect with fellow distributors, share insights, and celebrate each other's successes. Access to High-Quality Products: Many network marketing companies offer high-quality products and services in popular and lucrative industries such as health and wellness, skincare, nutrition, and personal development. Entrepreneurial Opportunities: Network marketing empowers individuals to unleash their entrepreneurial spirit and pursue their business aspirations without the risks associated with traditional entrepreneurship. Whether you're a seasoned entrepreneur or a first-time business owner, MLM offers a proven business model and support system to help you succeed. Global Reach: With the advent of technology and the internet, network marketing has expanded its reach to a global scale. You can build your business locally, nationally, or internationally, leveraging online platforms and social media to connect with prospects and customers around the world. In conclusion, network marketing presents a compelling opportunity for individuals seeking financial freedom, personal growth, and entrepreneurial success. With its low barriers to entry, flexible business model, and unlimited income potential, MLM offers a pathway to achieve your goals and create the life you desire. If you're willing to put in the effort and embrace the journey, network marketing could be the perfect choice for you.

Unleash the Power of #XAccount and #XMarketing! Attention service-based entrepreneurs! 🌟 Are you ready to take your business to new heights and leave your competition in the dust? The secret lies in harnessing the unparalleled potential of X Account and leveraging the game-changing impact of X Marketing. 🎯 Why X Account? #PrecisionTargeting: With X Account, you have access to a vast pool of potential clients. #NetworkingNirvana: Connect with industry leaders, potential partners, and a community of like-minded professionals. X Account provides an exclusive space where collaborations flourish, opening doors to opportunities you never thought possible. #AuthorityAmplification: Establish yourself as an expert in your field. X Account's professional environment positions you as a thought leader, building trust and credibility with your audience. #ClientConversionCatalyst: Showcase your portfolio, testimonials, and success stories. X Account becomes your digital storefront, converting interested prospects into loyal clients. 🚀 Why X Marketing? #StrategicVisibility: X Marketing places your services in front of your target audience. Craft compelling content that speaks directly to your ideal clients and watch your business soar. #EngagementBoost: Interactive campaigns and captivating visuals make your brand unforgettable. X Marketing keeps your audience engaged and eager to learn more about what you offer. #DataDrivenDecisionMaking: Unlock the power of analytics to understand your audience better. X Marketing provides insights that empower you to refine your strategies for maximum impact. #MultiChannelMastery: Whether it's social media, email, or content marketing, X Marketing ensures your message reaches your audience across multiple platforms, creating a cohesive and powerful brand presence. 🌐 The Winning Combination: #XAccount + #XMarketing Imagine the possibilities when you seamlessly integrate X Account with X Marketing. The synergy between these two powerhouses supercharges your business growth: #ExpandYourNetwork: X Account introduces you to influential connections, while X Marketing amplifies your message to a broader audience. #AuthenticityMeetsVisibility: Build authentic relationships on X Account and broadcast your brand story through X Marketing, creating a genuine and impactful online presence. #LeadGenerationDynamo: X Account identifies potential leads, and X Marketing converts them into paying clients. The result? A steady stream of new business opportunities. 🚀 Ready to Dominate Your Industry? The time to transform your service-based business is now. Embrace the combined might of X Account and X Marketing to elevate your brand, connect with your audience, and propel your business to unprecedented success. 💡 Ready to get started? Let's revolutionize your business together! Register for our upcoming virtual training on Social Media Marketing, coming up next month. #XBusinessRevolution #ServiceExcellence