Storytelling is at our core 🎥 And marketing should = storytelling. We've helped Southern College of Optometry tell many stories through film 🎥 but I'm always proud of our work to tell the students' stories and what their journey is like. The students always come into the interview sessions a bit nervous, but they leave having told a solid story about their journey, which really connects with prospective students of the school. Prospective students don't want to hear a bunch of fluff from the staff. They want to hear honest stories from the students that are a few steps ahead of them. Embrace storytelling within your marketing, and it will do wonders, I guarantee it. ___ If you need help with content creation and storytelling, send me a DM. We can help you strategize, film, edit, and create content on a regular basis.
This week's Testimonial Thursday post features Student Ambassador Noah Eckel, ‘26, from Keedysville, Maryland. In his video, Noah talks about the transition from undergrad to professional school, the strong sense of community and family feel on campus, and the scholarship opportunities that helped with his decision to attend SCO:
