Join us and adidas for a panel in celebration of Juneteenth. Hear from influential Black storytellers as they discuss building, sustaining, and celebrating legacy. Get tickets here: https://lnkd.in/edCyJGV3
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Reebok led by Todd Krinsky has circled back to sign their 1990’s ‘cash cows’, Shaquille O'neal and Allen Iverson to regain brand relevance plus save a struggling company experiencing massive decreasing revenue. The data shows that 88% of Reebok company value is extracted from commercializing Black Culture. (Harvard Cultural Intel Report 2022) Now owned by the Authentic Brands Group led by Jamie Salter that specializes in monetizing likeness rights, expect the grinding mill of cultural exploitation to amplify at the detriment of Black communities. We call forward Authentic Brands Group and Reebok to get a BLACK STAMP ethical trade certification for the commercial use of Black Culture. Learn more here about the stamp: https://lnkd.in/gbnX5juH Its not OK to take more than you give to Black communities. #WeCreate #CompaniesTake #CultureMakesProfits #WealthGapExpands #EthicalTradeMatters
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👟 Collab Marketing Strategist 🔍 Decoding Sneaker Collab Secrets 🤝 Collabed with Converse, Saucony, Clarks 💼 Ex-Nike, adidas x Yeezy
Every major brand profits off Black culture and has a White Supremacy issue. The proof of this goes back to brands making $1 Billion commitments to Black communities in 2020 following George Floyd’s murder. Some even had the nerve to say they were focused on diversity. Now analyze what’s happening today. How many articles have you seen about brands divesting in diversity? A great majority of these brands have reneged on their promises because public pressure subsided. These brands received the publicity from making a commitment and then snuck out the back door without paying up. Supreme will likely leverage the same performative strategy as Gucci. Supreme will likely make a statement of their error, plans to educate themselves on diversity, and commit to hiring more Black folks in leadership. And when the smoke clears, it’s back to business. How does this change? We have to support Black owned brands. We must support us the same way we support White brands that leverage Black culture. We need to show up for us. 💜 #claimaseat
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Award Winning Brand Manager & Multicultural Marketer▪️I Fill Venues & Break Down Cultural Complexities For Brands
I attended Beyoncé’s concert and learned a powerful lesson about truly understanding the needs of your customer, especially Black women, from a man selling flip-flops. In the intricate world of marketing, truly understanding your audience’s unique experiences and needs can set you apart. The “Flip-Flop Man” at a Beyoncé concert showcased more than just hustler’s spirit; he demonstrated an intimate understanding of Black women’s experiences. 🩴 Understanding the Need: Selling flip-flops at a concert isn’t just about footwear. It’s recognizing that after a night of dressing up, dancing, and celebrating, many women would appreciate some relief for their feet. It’s about knowing the lengths Black women go to look their best at cultural events and offering a solution to a common discomfort. 🖤 Deep Connection: This isn’t just about selling a product; it’s about connecting on a deeper level. By understanding the specific needs and experiences of Black women at events, he was able to offer a solution that resonated deeply. 🪮 Matters of Black Life : For marketers aiming to genuinely connect with the Black community, it’s moments like these that matter. It’s about understanding the nuances, the shared experiences, and the communal significance that can elevate a brand’s connection. PS: Ever experienced a brand that just gets the essence of its audience? Share it below! #MulticulturalMarketing #EventProfs #ExperientialMarketing #BlackCulture #EventManagement #DiversityInMarketing #BlackExcellence #BrandActivation #CulturalInsights #BlackBusiness
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There’s been an exodus of Black talent at Adidas since 2020, when corporate America faced a racial reckoning. That year, a coalition of 12 Black employees pushed the firm to take on ambitious DEI goals. Most members of that collective have since left. What’s more, nearly all Black leaders at the VP level and above in Adidas’s North America HQ have departed since early 2023. Many were “micro-aggressed” out the door, as one former employee said. One example: A Black senior leader recalled being asked in a meeting with the company’s executive board, “Why do Black men like to shoot people?” The situation at Adidas, in many ways, mirrors the struggle happening inside scores of firms. Several lessons about DEI also surfaced and reinforced some of the core principles that experts in this field have shared for years. Here are three examples:
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As we celebrate #BlackHistoryMonth, let us take a moment to reflect on the significance of this time. We have the power to inspire and empower those around us, and to create positive change in the world — that’s my hope at work and at home. At IKEA U.S., we're committed to promoting equity and diversity in all aspects of our organization. This year's theme, "Embrace your space," is particularly relevant for the Black community, as we continue to make room for authenticity and togetherness. We are proud of the progress we have made so far, but there is still much work to be done. Today and every day, we celebrate the many Black leaders, co-workers, and customers who have paved the way for us. We honor their contributions and commit to continuing their legacy by creating a more inclusive and equitable future. We continue to make room at IKEA for the many ways that our co-workers embrace their space at work, home, and in their communities. We believe that everyone deserves to feel valued and respected, and we are committed to creating a culture that reflects those values. Let us embrace our space, celebrate our differences, and work together towards a more equitable future. #EmbraceYourSpace #EquityMatters
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The commercial exploitation of Black Culture accounts for 68% of the wealth gap. (Cultural Intel Report 2022) It’s not OK to exploit Black creativity, likeness & influence without reinvesting in Black communities. We call forward Nike, New Balance, KITH, Aimé Leon Dore, SKIMS, fashionnova, Spotify,Bose Corporation,Sony Music Entertainment, GIVENCHY, Reebok, LVMH, Gap, G-Star RAW, PUMA Group, Complex NTWRK, Live Nation Entertainment, Tommy Hilfiger, National Football League (NFL), David Yurman, VF Corporation, Creative Artists Agency, Peloton Interactive to change how you participate with Black Culture. See ethical trade guide for the commercial use of Black Culture --> https://lnkd.in/ejeSZxCj #EthicalTrade #GetMADE
Systemic Exploitation Cycle
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It is Black History Month and I would like to highlight a few things that are particularly important to me ✨🖤 As we embrace Black History Month, it's crucial to recognize the immense contributions of Black individuals to the world of fashion. Firstly, black designers shaping the runway - names like Virgil Abloh, Dapper Dan, and Zelda Wynn Valdes have redefined the fashion landscape with their innovative designs and groundbreaking creativity. Their work reminds us that diversity and inclusivity are not just trends but essential elements of fashion's future. We should remember modeling pioneers like Naomi Campbell, Tyra Banks, and Iman. These iconic models have shattered glass ceilings and advocated for diversity and representation on the runway and in magazines. Cultural fusion - oh, how I love it - seamlessly blending elements of African, African-American, and global cultures into creations, infusing fashion with a rich tapestry of heritage and tradition. This cultural fusion has created a new standard of global and deeply personal style. Last but not least, let's celebrate the creativity, achievements, and diversity of Black entrepreneurs and leaders. From luxury fashion houses to streetwear labels, they've redefined what it means to be a fashion mogul. We must empower the future of fashion with inclusivity and equality as its cornerstones, ensuring that the legacy of Black excellence in fashion endures During Black History Month and beyond, let's honor and celebrate these achievements while acknowledging that there is still much work to be done to ensure equity and representation in the fashion industry. Together, we can make fashion a platform for diversity, creativity, and equality. 🌟👗👠 #BlackHistoryMonth #Fashionexcellence #Diversityinfashion #Fashionfacts
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It's not always simple to authentically engage #Black consumers! To help turn insight into impact, we hosted a panel discussion with leading brands to learn how they connect with, engage, and celebrate Black Americans. Shared in celebration of #BlackHistoryMonth, our panel addressed a variety of topics, shedding light on the evolution of the consumer landscape, steps taken to authentically resonate with Black Consumers, executions that have been effective in driving authentic engagement, and personal stories from their own careers. We were joined by esteemed panelists: • Nakia Tull, Vice President & Customer Inclusion Leader, Fidelity Investments • Nicole Buchanan, Senior Director, Head of Cultural Strategy & Multicultural Sales, SiriusXM Media • Kim Adams House, Head of Licensing, Merchandising, and Multicultural Marketing, Stellantis Discover top-level insights from our research and a video replay of our panel, available now! #marketing #mrx #diversity #inclusion #diversityandinclusion #marketresearch #marketingandadvertising #consumerinsights
Black History Month 2024: Insights for Authentic Engagement & Empowerment
https://www.collagegroup.com
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2023 promises to be one of the biggest Black Fridays ever with predictions that retailers could see a 25% increase in sales. But if things go wrong and customers don't feel the love, there’s a big chance that you’ll never see them again. The time is now to work with network experts to ensure your company’s online presence is robust enough to protect your business and customers. Read more here: https://bit.ly/3sPmdZ3 #NetworkOpportunities #BlackFridaySolutions
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Black Culture for Commercial Use by Supreme Data shows that 73% of Supreme value comes from exploiting Black creativity, likeness & influence. (Kellogg Brand Report 2023) It's not OK to commercialize Black Creators without reinvesting in Black communities. We call forward Supreme owned by EssilorLuxottica to ETHICAL TRADE. Join the movement to change how the world participates with the Black Culture. https://bit.ly/3R7yHEm #EthicalTrade #GetMADE Note: CALL FORWARD is an invitation to fix unacceptable behavior causing harm with a sustainable solution benefiting people, planet & profits.
Black Culture for Commercial Use
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