Authentic advocacy or performative activism? With Pride Month here and companies eager to show their support, Activation Strategist Lukas Pierce walks through the dangers of performative Pride Month campaigns and what your brand can do to get it right. Read below to learn more about ⤵ 1. Defining performative activism 2. What consumers want to see from brands 3. How to select the right cause for your brand 4. Following through
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Today's a big day! I'm thrilled to announce the release of my first book, "Make a Demand: A Marketing Approach to Activism." This book is all about empowering activists and changemakers with the tools to amplify their messages and drive social change. If you're passionate about making a difference, this one's for you! Let's turn advocacy into action together. Get your copy today and be part of the movement for change. www.MakeADemand.com Book signing coming soon! #MakeADemand #Activism #MarketingForChange
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💻Corporate Activism: Striking the Balance for the Modern Audiences 🌐 In a world where consumer expectations are evolving, the question arises: should brands engage in corporate activism? Recent surveys by Morning Consult and HubSpot show that brands may need to look inward for the answer. Survey results: • 41% of Gen Z and Millennials believe brands should leverage their influence to weigh in on societal issues. • A stark contrast only 23% of Gen Xers and 17% of Baby Boomers express a similar sentiment. Even with these generational disparities, 90% of respondents from across different age groups agree that a brand's treatment of its employees holds a bigger impact than public activism. It can be tough to decipher the many options and audiences to consider when responding to causes. Better Together is here to support you; we recognize the importance of a brand's activism efforts. We specialize in guiding brands through purpose-driven initiatives that align with their values and resonate with their audience. If you are ready to elevate your presence through mission-driven strategies, leave a comment! Our areas of impact include: ✅Social Justice + Issue Advocacy ✅Campaigns and Election Rights ✅Environmental Sustainability + Climate Justice ✅Education ✅Healthcare + Reproductive Access ✅Labor Rights ✅Inclusive Technology #CorporateActivism #BrandValues #ConsumerInsights #BetterTogether 𝘗𝘩𝘰𝘵𝘰 𝘣𝘺: 𝘖𝘭𝘪𝘷𝘪𝘢 𝘏𝘦𝘭𝘭𝘦𝘳
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The advocacy landscape, both for corporations and nonprofits, looks quite different than it did a decade ago. Yet many companies still choose to stay far away, and many organizations struggle with the most effective way to mobilize their partners and consumers around important legislative action. Why this matters? When incorporated into strategies in an authentic, brand-aligned way, it can really move the needle on activating audiences and driving deep engagement (not to mention, fueling tangible social change!) 👉 Check out five examples of brands making activism a meaningful part of their social impact work to drive legislative change, plus insights on how to apply to your organization. Read here or on our newly refreshed website (we think it’s worth taking a peek!) #corporateactivism #legislation #socialimpact https://lnkd.in/gBqaKV4V
Corporate activism in action
rocketsocialimpact.com
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Co-founder and Director of Research, Lex Amica | LL.B Candidate | Ambassador, International Society for Human Rights| Rotaractor| Public International law | Constitutional law | Mining law l Human rights law
Is social media activism retreat activism? Read my perspective in my article published by International Society for Human Rights (ISHR) Link 🔗: https://lnkd.in/d7fyjJuV
Global: Is Social Media Activism Retreat Activism?
ishr.org
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RAINBOW WASHING: CORPORATE ACTIVISM SUPPORT #PRIDE365 In the era of social media and heightened political awareness, companies are increasingly expected to take a stand on societal issues. This trend has led to a rise in corporate activism, where businesses publicly support various causes, including LGBTQ+ rights. However, this practice has also given rise to a phenomenon known as "Rainbow Washing." Rainbow Washing refers to the practice of corporations using rainbow symbolism or LGBTQ+ themes, particularly during Pride Month, without necessarily implementing policies that support the LGBTQ+ community. This can be seen as an attempt to capitalize on the commercial potential of Pride without making a substantial commitment to LGBTQ+ rights. Full text 👉 https://lnkd.in/eTtWZ9JN
Rainbow Washing: Corporate Activism Support #pride365
free-equal.com
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Demystifying Activism: A Comprehensive Introduction to Political Engagement
Demystifying Activism: A Comprehensive Introduction To Political Engagement - SnapSite
https://snapsite.us
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In the digital age, the landscape of activism has been transformed. Gone are the days when movements relied solely on street marches and hand-distributed pamphlets. Today, the power of digital marketing has become an indispensable tool for social movements and activists. From the Arab Spring to the Black Lives Matter movement, the digital realm has played a pivotal role in mobilizing, informing, and amplifying voices. But how exactly does digital marketing intersect with activism? Let's delve deep. #DigitalMarketing #SocialMovements #Activism #SocialMediaForChange #GrassrootsMobilization #DigitalActivism #TraditionalActivism #DigitalStrategy #SocialChange #OnlineCampaigns #DigitalRevolution #MobilizationTools #SocialJustice #GlobalMovements #DigitalAdvocacy https://lnkd.in/gwjFGWzQ
The Role of Digital Marketing in Social Movements and Activism — DuWest Concepts
duwestconcepts.com
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In today's interconnected world, athletes are more than just sporting heroes, they have become influential figures in driving change. Read how athlete advocacy and activism are on the rise and how upcoming athletes can affect positive change. https://lnkd.in/eNW_viKe
Athlete Advocacy: Athletes Driving Change
impactofsport.com
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Spreading Positivity & Inspiration | Brand Engagement | Gamification |Your Source for Life Tips, Games, Puzzles & More! 🌟 #CommunityNewspaper #LifeChangingContent #TheVibe
🌟💼✨ Celebrating Human Rights Day: Influencing Marketing Tactics and Consumer Engagement with Brands ✨💼🌟 On this Human Rights Day, let's take a moment to reflect on how the principles of human rights have influenced marketing tactics and transformed the way brands engage with consumers. In today's socially conscious world, consumers are increasingly drawn to brands that not only deliver great products and services but also stand for values aligned with human rights, equality, and social justice. As a result, companies are reevaluating their marketing strategies to authentically connect with their audience and make a positive impact on society. From promoting diversity and inclusion in advertisements to supporting charitable causes through purpose-driven campaigns, brands are leveraging Human Rights Day to showcase their commitment to ethical business practices and social responsibility. By aligning their messaging with key human rights issues, companies can build trust, loyalty, and long-lasting relationships with consumers who share their values. As we commemorate Human Rights Day, let's recognize the power of marketing to drive positive change and shape a more inclusive and equitable world. By engaging with brands that prioritize human rights, consumers are not just making purchases; they are endorsing a vision for a better future where businesses play a vital role in advancing social progress. #HumanRightsDay #Marketing #ConsumerEngagement #Brands #SocialResponsibility #Inclusion #EthicalBusiness #PurposeDrivenMarketing Let's continue to support brands that champion human rights and inspire others to follow suit. Together, we can create a marketplace that values people, planet, and profits equally. 🌍🤝💡
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Incoming final year UCL Law student | NACWG Member | Glasgow Times 2020 Young Scotswoman of the Year
Check out my article I wrote recently on the positive and negative impacts of celebrity involvement in politics and activism on societal attitudes and the effectiveness of political and activist efforts. This piece delves into a topic that has always intrigued me, examining the intricate connection between celebrity influence and political participation in an era where the two are more intertwined than ever before. I delve into the origins of societal expectations for celebrities to speak out, dissecting the dynamics of their influence on political discourse. As our culture increasingly turns to celebrities for guidance on social and political issues, understanding the motivations behind this phenomenon becomes crucial, involving factors such as social media dynamics, parasocial relationships, and political disillusionment. I conduct a comprehensive analysis of various types of celebrity activism (speaking out, taking action, and longer-term advocacy), weighing both the positive and negative aspects of each. As an accomplished activist and campaigner, I present a unique perspective, challenging the prevailing sentiment that activism should be a mandatory aspect of celebrities’ professional responsibilities. I aim to inject much-needed nuance into this ongoing, divisive discourse, recognising the complexity at hand and offering thoughtful perspectives on the limitations and potential of celebrity activism. Have a read and let me know your thoughts! https://lnkd.in/eperJ29T
Impactful Icons or Distracting Divas? Unpacking Celebrity Involvement in Politics and Activism
leftbrainmedia.co.uk
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