TVNewsCheck’s Post

In 2024, the entertainment and media industry is hoping to welcome several new TV bundles of joy. For Adweek's year-in-review TV coverage, we asked 19 TV executives and ad sales insiders to explain the TV and streaming topics that will dominate 2024. From more bundling to a FAST rise in AI and a renewed focus... #industry #adweek #yourorganization

For Adweek’s year-in-review TV coverage, we asked 19 TV executives and ad sales insiders to explain the TV and streaming topics that will dominate 2024. From more bundling to a FAST rise in AI and a renewed focus on quality, here are the trends that will break through the TV static in the new year. 📺

"As cord-cutting increases across the U.S., broadcasters are there to catch pay TV defectors with free over-the-air multicast networks..." Check out this great TVNewsCheck piece by Paige Albiniak about the rapidly growing (as fast as FAST) multicast TV sector. #broadcast #multicast #linearlives #freetv #growth #Comet #CHARGE #TBD #TheNest

With macroeconomic conditions affecting advertising and Hollywood strikes affecting content, 2023 was a year of lessons for the TV and streaming industry. So, as part of Adweek's year-in-review TV coverage, we asked 28 TV executives and insiders to explain the most important thing they learned this year. From focusing on flexibility as the industry shifts... #industry #adweek #yourorganization

In this article for the The Drum, Séamus Brennan, our Associate Account Director of Partnerships and Strategy explores the friction between UK broadcasters as a new digital TV brand consolidates all services. Read the full article here: https://hubs.ly/Q023PXtQ0

Holiday ads need to be placed where consumers can easily interact with them, right? Deciding where that is doesn’t need to be as difficult as looking back through the ad data of the past few years. Just think about holiday traditions. What’s one of the biggest? Watching holiday movies and the holiday episodes of big TV shows. This year, your client should be putting their ad dollars toward OTT TV messaging. https://lnkd.in/g9UvEZKP

Pay television operators and broadcasters are facing increasing challenges from direct-to-consumer competitors across different market segments, resulting in a decline in revenue. The reliance on bundled services that integrate pay television and internet is no longer effective in retaining existing customers or attracting new ones.   The decline of bundled services and the wider pay television ecosystem resembles a game of Jenga, where each new disruptor further destabilizes the entire system. It is imperative for pay television operators to make necessary adjustments in order to prevent the collapse of the industry.   Read our latest article authored by Jeffrey Goldstein, Brian Schwartz, Katarina Milen, and Lexie Perrotta: https://lnkd.in/dk6S7u6J #media #broadcasting #streamingmedia

🚀 2024 Predictions for Streaming TV Landscape 1️⃣ Streaming Content Distribution: What's old is new again! Ads, bundles, appointment viewing and higher prices are coming back. 2️⃣ Streaming Measurement: Brace for a sea of change! Upgraded tech, accelerated targeting, AI use and new measurement standards (sorry, Nielsen). The streaming revolution is in the "messy middle" and these trends are set to reshape the industry. #CTV #StreamingTV #2024Predictions

With macroeconomic conditions affecting advertising and Hollywood strikes affecting content, 2023 was a year of lessons for the TV and streaming industry. So, as part of Adweek's year-in-review TV coverage, we asked 28 TV executives and insiders to explain the most important thing they learned this year. From focusing on flexibility as the industry shifts... #adweek #brand #advertising

A big plus for local TV broadcast - OTA "Over the Air" viewing. Out of a national universe of 125 million TV homes, Nielsen estimates that nearly 23 million households regularly access television directly over-the-air - with over 18 million of them doing so exclusively.  That means nearly 15% of US viewers access local (and, by extension, national) broadcast television programming exclusively by means of an OTA digital antenna - rivaling the subscriber base of the top five US pure-play virtual MVPDs (i.e., YouTubeTV, Hulu+LiveTV, Sling, Fubo, Philo) combined. #advertising #media #TVadvertising