UC Berkeley Executive Education’s Post

Discover how making and correcting small errors can enhance customer service interactions in the digital age. Berkeley Haas professor Juliana Schroeder's study shows that these minor mistakes, known as the "Pratfall Effect," can make agents appear more human and approachable, even when they are bots. This humanizing touch can significantly boost customer satisfaction and trust. Learn more about this fascinating study and its implications for AI in customer service: https://lnkd.in/drBdARjq

To err is human. And in the age of AI, it may be humanizing. | Haas News | Berkeley Haas

To err is human. And in the age of AI, it may be humanizing. | Haas News | Berkeley Haas

https://newsroom.haas.berkeley.edu

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