As the dust settles it’s just left to say a huge thank you MAD//FEST LONDON. Great to see so many familiar faces and looking forward to the second half of the year. Tesco Media and Insight Platform #retailmedia
Co-Founder at The Growth Factors. Going beyond the predictable to create competitive advantage.
Can you find meaningful in store theatre in today's retail environment? Yes, you can! In between the wallpaper of loyalty deals that just reward shoppers for shopping everywhere and price matching to Discounters that shoppers now accept as the norm I managed to find at least 1 piece of meaningful & purposeful theatre in each Sainsbury's, Tesco & M&S store I visited today. There is still hope that we can offer the shopper more than just what's expected. 👏 An engaging entrance to Sainsbury's with big events on Pet and Cleaning. 👏 Tesco with highlighted bays in the Yogurt aisle that aren't just highlighting brands for brands sake but aligning with their corporate goal of #healthierbaskets 👏 Marks and Spencer for just theatre brilliance with their cheese deli setting the look and feel for the entire store (so much more in store - hanging bagels anyone?) We need to keep pushing hard to redefine the grocery retail space as the #channel lines blur and #shoppers change. #instoretheatre #groceryretail #shoppermarketing
Embrace the spirit of smart shopping with insights from Tesco's Better Basket campaign. 🛒 Uncover the standout search terms, the hottest-selling categories, and the impressive outcomes from the campaign. Check out our highlights in more detail now. Get in touch with our team to amplify your brand for our next seasonal moment, Summer 2024. Let's optimise your presence and drive success!🌞 #retailmedia #customerinsights
The results from our annual ‘who wins Christmas Ad Test’ are in. In 2023,18 Christmas ads were put to the test to assess creativity, distinctiveness, fame, emotional response and brand impact, with Guinness and “The Home of Christmas” ad coming out on top. Discover the results: https://lnkd.in/daNTGepQ Visit RED C Direct: https://redcdirect.com/ Diageo Woodie's Mondelēz International Amazon Tayto Snacks Lidl Ireland Aldi Ireland An Post TK MAXX Dunnes Stores Boots Ireland TUI SPAR Retail Tesco Marks and Spencer The Very Group McDonald's #SeeMoreClearly #MarketResearch #Advertising
Boosting FMCG Brand Engagement and Sales through Creative Prize Competitions | Helping Top Brands like Weetabix, McCain, and Carlsberg Connect with Consumers and Build Loyalty
My go to drink revealed in a live walk around my local Tesco… and it’s probably not what you think! From concept to completion, here we see the end result of creative thinking that culminates with some great on-pack campaigns that turn heads at the point a customer is exposed and impressionable, either consciously or subconsciously. Are prize promotions popular? Heck yes! Do promotions turn heads and get consumers looking at other products they would not have looked at previously? Absolutely! Did I think I was going to be escorted out the premises? Most definitely! It’s always grounding to actually see the end product on shelf as a consumer, and here we explore what stands out and why! #prizepromotions #retail #competitions #fmmcgmarketing
Shoppers are always buying for different needs and occasions, and there isn’t an occasion much bigger than the Euros!!! As the tournament gets underway, retailers are working hard to take their share of the food and drink opportunity that comes with such an event. Looking at the homesite of Tesco, Asda and Sainsbury's, it’s interesting to see how they are communicating this. Asda and Tesco have taken a similar approach, using bold communication and big brands/deals to tempt. Sainsbury’s seem to have opted for a small nod to ‘summer’, using nectar as the hook. The Online channel has the unique benefit of being able to tailor bundles of products and deals to meet very specific needs (such as an event) without a complete overhaul of a store. I wonder how many shoppers have clicked into these tiles and completed an occasion-specific mission for the Euros? It certainly seems like it’s meeting a shopper need in a simple and easy way. Have you completed a Euro shopping mission using prompts like this? Which retailer would you choose? #shopperinsight #categorymanagement #onlineretailing #euros
Shoppers are always buying for different needs and occasions, and there isn’t an occasion much bigger than the Euros!!! As the tournament gets underway, retailers are working hard to take their share of the food and drink opportunity that comes with such an event. Looking at the homesite of Tesco, Asda and Sainsbury's, it’s interesting to see how they are communicating this. Asda and Tesco have taken a similar approach, using bold communication and big brands/deals to tempt. Sainsbury’s seem to have opted for a small nod to ‘summer’, using nectar as the hook. The Online channel has the unique benefit of being able to tailor bundles of products and deals to meet very specific needs (such as an event) without a complete overhaul of a store. I wonder how many shoppers have clicked into these tiles and completed an occasion-specific mission for the Euros? It certainly seems like it’s meeting a shopper need in a simple and easy way. Have you completed a Euro shopping mission using prompts like this? Which retailer would you choose? #shopperinsight #categorymanagement #onlineretailing #euros
In case you missed it, Orange Apron Media is proudly featured in the Q2 Retail Media Report Card by Mars United Commerce! This quarterly report evaluates the capabilities of the industry’s leading retail media networks. Download the report below to learn the recent developments for Orange Apron Media, and keep an eye out for the Q3 Report Card in September! https://thd.co/4dh3h7m #RetailMediaReportCard #RetailMedia #OrangeApronMedia
🎄🥰 While every brand is chasing warm and fuzzy feelings at Christmas time, the role of differentiating yourself from competitors is often forgotten. 🛒 Aldi UK shows time and time again how it’s done, with their quirky narrative tying in the grocer's wide range of delectable produce — positioning themselves as a humorous brand but offering a wide range of high quality products. 🎁 Check out the full 2023 Christmas ad rankings → https://lnkd.in/gMpAN3gJ #christmas2023 #christmasads #christmasadvert #advertisingeffectiveness
Here's a fun one that I reckon we will NOT get a definitive answer for... but let's take a crack anyway. What do you call the different retail businesses owned by a single entity when referring down from that entity? JD Sports, for example, on their corporate site call JD, Size?, Finish Line etc: Brands. Kroger call King Soopers, Ralphs, etc: Banners. Kingfisher appear to call their businesses: Retail Banners. I was brought up to call them 'facias'. I've even heard 'marquees' regularly. Banner has always 'felt' American (though as is often the way, it is a pure old English word, where facia is Latin). #retail
Great insight into the backlash we often don’t get to see once an ad is live. I think there’s huge value in focus testing, so long as clients don’t feel like they need to respond to every comment or complaint. Knowing how to interpret, and importantly, when to disregard consumer feedback is a skill.
Seeing the complaints about ALDI's epic Christmas ad just proves - focus groups will kill creativity. Here are a few of the complaints: "A chopped head on a dining table is offensive and scares kids." And apparently, it's "unnecessary and in poor taste." Every single scene that's got people talking, every bit that's fantastical and fun, has received a complaint. If ALDI had run this by a focus group and listened to the feedback, all the magic that makes this campaign memorable would have been stripped away. It would have become just another bland ad with people eating, laughing, and some voice-over rhyming about family togetherness. ALDI Stores Australia and BMF Australia — what you're doing is gold. Please don't change a thing—or I'll have to start complaining.