Uli Stanke’s Post

Warner Bros. Discovery and Disney Entertainment are bringing us back to the future with their new Disney+, Hulu, and Max bundle. When we thought cable was out, D2C apps brought it back – reinvented and repackaged for the streaming era. This move underscores the evolving landscape of digital media but also harkens us back to familiar models, just now served up via new technology. As we enter this "new" era, let’s take a moment to appreciate the journey. After all, the more things change, the more they stay the same. We've evolved from cable to streaming wars and now back to bundles. It’s like watching your favourite rerun but in higher definition and with more confusion about what app it's showing on. Is this the anticipated future, or are we just remixing the classics? #MediaEvolution #ContentStrategy #media #content #cable #IPTV #ott #apps

📊 BB Media dives into Max's offer! For new users, HBO Max's proposal expands its catalog, while adapting to the diverse preferences and needs of the user. With a range of plans, #Max offers options with different features, from the Basic Plan that allows viewing with limited ads, to the Platinum Plan that provides a premium experience with 4K Ultra HD resolution and the ability to download up to 100 contents for offline enjoyment. This variety of options ensures that users can choose the subscription that best suits their tastes and entertainment requirements. The introduction of ad-supported plans on Max in #LatinAmerica and the #Caribbean responds to the global trend towards Ad-supported VOD business models. With the introduction of ad-supported plans in Latin America and the Caribbean, Max is following in the footsteps of industry giants like Netflix, Prime Video & Amazon Studios, #Disney+, and Paramount+, all of whom have embraced this approach in various regions of the world. And here's the kicker: in this region, the 'ADS Gap' between ad-supported and ad-free plans on Max is just around 30%. How's that for value? Now, the question remains: will #Europe see the same difference? Stay tuned to find out! 📧 Do you want to know more about the different business models availability arounf the world? Get in touch with us at [email protected]

Unlocking the secrets of success, 'Suits,' 'Bluey,' and 'NCIS' commanded an extensive fanbase, propelling them to unparalleled heights in 2023. ‘Suits,' leveraging a cross-platform strategy with its availability on Netflix and Peacock, dominated the streaming landscape with a staggering 57.7 billion viewing minutes, securing its position as the top-streamed content in the US. ‘Bluey’, doubling its viewing time to an impressive 43.9 billion minutes, surpassed Cocomelon, reigning as the leading kids' program in 2021 and 2022. While 'Cocomelon' still showcases its formidable presence in the transmedia domain. NCIS, a prime example of a show transcending linear TV, claimed the third spot for the year. With availability on Netflix and Paramount+, NCIS accrued 39.4 billion viewing minutes in 2023, marking a significant 1.3 million-minute increase from the previous year. On the cinematic front, 'Moana’, maintained its captivating allure, securing the pinnacle in 2023 with a record-breaking 11.6 billion viewing minutes. Following suit, 'Encanto,' initially released in 2021, sustained its audience appeal into 2023, accumulating just under 10 billion viewing minutes. 💡 These triumphs underscore the enduring influence of these entertainment giants in the ever-evolving landscape of viewer preferences. The fact that they are often overlooked in the licensing realm results in many opportunities being missed, as the focus tends to be on the "shiny" new thing, often a theatrical release. Here are the top 5 most viewed pieces of content in 2023: ⭐️Series: - Suits (58 B minutes viewed) - NBCUniversal - Bluey (44 B) - Ludo Studio - NCIS (39 B) - Paramount - Grey’s Anatomy (39 B) - ABC Signature - Cocomelon (36 B) - Candle Media / Moonbug Entertainment ⭐️Movies - Moana (12 B) - The Walt Disney Company - Encanto (10 B) - The Walt Disney Company - The Super Mario Bros. Movie (9 B) - Illumination - Elemental (9 B) - Pixar Animation Studios - Minions: The Rise of Gru - Illumination #media #streaming #disney #netflix #nbcuniversal #paramount #licensing

Disney+, Hulu, and Max Are Bundling Their Streaming Platforms https://ift.tt/hlX54Zm The great consolidation of the industry continues as Warner Bros, in a bif to make money, will now attach Max to Disney and Hulu, creating another bundle that feels exactly like cable. The combined content will allow purchasers to watch ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight, and Warner Bros in ad-supported or ad-free plans. The Disney and Hulu merger of last year helped both companies, with subscriptions rising. Adding Max will give more options of r adults on the platform, and allow them to have access to both Marvel and DC Superheroes on the platform. There's also the idea of live sports, which Hulu already had, and Max shows through a TNT partnership. The move makes a ton of sense for Warner, who is trying to make as much cash as possible, as rumors swirl Zaslav could be selling the studio. Time will tell where more consolidation goes, but as we've pointed out, this is basically cable again. Let us know what you think in the comments. Sourced from CBS via No Film School https://ift.tt/ZCmhGkg May 09, 2024 at 11:03AM

Is the Golden Era of FAST Channels Slowing Down? 📺 The free, ad-supported streaming television (FAST) industry is evolving rapidly. With 1,943 unique offerings identified, the sector has grown 13% from May 2023 and a remarkable 47% from May 2022. 📈 Interestingly, while the growth rate is slowing, the quality and variety of content are improving. Major players like Warner Bros. Discovery are now fully immersed in the FAST game. Channels like Court TV, Forensic Files, and Game Show Central lead the way with the widest distribution across 13 platforms. 🎬 Movies are becoming increasingly popular, with movie-focused channels growing 50% year-over-year to reach 236. This trend shows that a strong offering of movie channels is crucial for consumer satisfaction. 🍿 With so many unique channels available, how do you decide what to watch? What new content or features draw you to a particular FAST platform? Warner Bros. Discovery, Sony Pictures Entertainment, Peacock, Plex, Inc., Pluto TV, Samsung TV Plus, Sling TV, Tubi, VIZIO, Xumo, The CW Network, LG Electronics, The Walt Disney Company, Prime Video & Amazon MGM Studios, Local Now, Lionsgate, Redbox Entertainment Inc., ViX, Inc., FilmRise #FASTChannels #StreamingMedia #Media #Entertainment #FutureTrends #ContentCreation #DigitalMedia

US film studios & streaming services haven't quite nailed down "FOMO" as well as the gaming industry has. (Netflix & Apple are slightly ahead of curve, to be fair, but still not quite delivering on the value proposition potential. Disney had it, then blew it.) Oversaturation of content, proliferation of apps & rotating licenses means patience eventually pays off for the shrewd media consumer. Poor curation, retention and vanishing content dispelling the notion of a sense of ownership have soured many consumers to streaming. Once bold steps taken by the Movies Anywhere coalition & the original HBOMax to offer alternate cuts, commentary & isolated audio tracks as streaming feature options weren't fully embraced. Now most digital release "additional features" feel lazy compared to more robust physical releases that are also becoming rarer. Things will get interesting & cutthroat once they figure out a FOMO model. Woe if they do.

As a designer, you've likely encountered the phrase 'surprise and delight' when it comes to crafting user experiences. When I was browsing HBO Max for a movie last night, I came across this! A sweet break from the same format that all streaming platforms share. #gamification #uxdesign #productdesign #surpriseanddelight

Disney launches Gateway Shop, a beta streaming shoppable ad format on platforms like Hulu, offering viewers direct purchasing and personalized prompts. Featuring partnerships with Unilever and real-time analytics from Lucid Technology and Innovid, these ads enhance viewer experience without disruption. CEO Bob Iger emphasizes Disney's investment in technology, aiming to revolutionize advertising as it did with entertainment. Liked what you read? For more such 60 word news pieces delivered to your mail box, click the link in bio and subscribe to our daily newsletter! #ds #usnews #scrollmore #morningnews #dailynews #scrollupdate

It’s inspiring to see giants like Hulu, Disney+, and HBO Max join forces, setting a stellar example of how collaboration can enhance subscriber value and drive profit optimization. 🚀 But here’s the thing – you don’t need to be a streaming behemoth to reap the rewards of partnership. With SubSuite, subscription brands across all industries can effortlessly cross promote with other brands. Finding partners, setting competitive prices, and executing seamless marketing and payment processes is a snap. It’s all about making connections that count. 💡 https://lnkd.in/evq_shEj #CrossPromotion #SubscriptionGrowth #SubSuiteSuccess