UM London’s Post

We are pleased to share that our Chief Product Officer, Adam Morton, has been selected as a judge for the prestigious Campaign Media Week Awards 2024! Adam will be joining a talented panel of judges to evaluate and celebrate the most innovative and creative work in the industry. We look forward to hearing all about this exciting experience.    UM Worldwide Campaign UK

It was a pleasure to host our clients at our office earlier this month. Taking the time to connect is always something we cherish. A huge thank you to everyone who attended and made it such a beautiful evening. ✨ UM Worldwide

We're so excited to share that Jenny Zhang, Data Science Regional Director at UM, will be a featured speaker at the Adwanted Events Future of Media conference this October!   Jenny will join the Future Measurement Strategies panel, where she'll delve into innovative measurement models and discuss how evolving strategies are aligning with key business KPIs and outcomes. Expect to gain valuable insights into the industry's shift towards holistic cross-media and cross-channel measurement.   We look forward to hearing Jenny's perspectives and seeing her share the stage with Gordon Black, with the discussion moderated by the brilliant Sam Tidmarsh. UM Worldwide Adwanted UK The Media Leader UK

We’re excited to announce that Andrea Suarez, Global CEO of UM, will be speaking at the Adwanted Events The Future of Media in London on October 9th. With over 15 years of leadership experience at IPG, Andrea will join The Media Leader UK to discuss transformative industry trends, evolving client expectations, and the strategies agencies need to thrive in today’s dynamic media landscape. We’re looking forward to welcoming Andrea to London and hearing her insights at The Future of Media. UM Worldwide Adwanted UK #TheFutureOfMedia

In his latest WARC article, Dan Chapman, Global Chief Strategy Officer at UM, explores the risks of relying solely on AI without human insight, resulting in "bland brands." Discover Dan's call for marketers to inject creativity and human touch into AI strategies. 

We are excited to share photos of our UMers across EMEA from last month’s Impact Day! Everyone across the region did an amazing job supporting local communities and raising funds for our charity partners. A massive thank you to each and every one of our UMers for making it yet again such a special day!

Can you have a client for life? Kara Osborne Gladwell, UM UK and Ireland CEO, shares her insights on building long-lasting client relationships that benefit both the client and the agency. Key elements include cultural alignment, seamless communication, and demonstrating exceptional value and growth.    In her recent article on WARC, Kara emphasises the importance of being a proactive partner, understanding client perspectives, and effectively using data without over-relying on AI. She also highlights the necessity of bespoke strategies and the innovative power of diverse teams.   Click below to learn how these strategies can help agencies foster more durable client relationships.   UM Worldwide

We were thrilled to have Franky Farmer highlight some of our case studies that champion inclusivity in advertising at the Unstereotype Alliance's Summer Party last week, where the 3B Playbook was launched. This event underscored how media can be a force for good and inclusivity.   Franky showcased some of UM's best inclusive media case studies, spotlighting our impactful work with Nicorette, MoneySuperMarket, and Premier Inn. Through our partnership with GAY TIMES, Nicorette created educational resources to support the LGBTQ+ community in quitting smoking. While our media buying for Premier Inn resulted in its inclusive ad being featured in the first-ever LGBTQ+ ad reel for the film 'Bros.'    A huge thanks to the Unstereotype Alliance, of which we are proud members, for giving us the platform to share our work and hear from inspiring individuals dedicated to making a difference.   We are incredibly proud of Franky, our team for championing this work every day, our brilliant partners, and our clients who truly care about making advertising an inclusive space.