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How do you build trust among voters when there is so much negative perception about politics online? With out-of-home advertising. "The unique advantage of OOH, particularly Digital Out-of-Home, lies in its ability to enhance media investments by seamlessly extending reach across TV and digital platforms, thus overcoming the challenges of audience fragmentation." Learn more about how to integrate DOOH into your political campaigns with Screenverse: https://lnkd.in/eiBn4e6n

The 2024 US presidential election is sparking intense social media activity, with nearly 7.6 million conversations and over 45 million engagements recorded from January 1 to March 6, 2024, according to Sprout Social, Inc. Listening data. However, less than half of these conversations were positive, highlighting the challenges for brands navigating politically charged online environments. To safeguard brand reputation, it's crucial for brands to understand audience expectations and implement strategies for brand safety amidst heightened complexity and risk. Read the full article here for more information and tips on navigating the rest of 2024 on social: https://bit.ly/3vjsNIt #SocialMediaManagement #BrandManagement #BrandSafety #PoliticalEngagement

As the 2024 US presidential election draws nearer, social media is becoming a battleground of political discourse. For brands, this presents a unique challenge – navigating a politically charged environment while maintaining brand safety. To navigate this complexity unscathed, brands must understand audience expectations and proactively safeguard their brand reputation. #2024Election #SocialMediaChallenges #BrandSafety

Trust. Performance. Data-Driven. Condé Nast's Social Amplify continues to prove that leveraging our influential brand handles and 1P audiences significantly increases favorability, awareness, intent and SALES. https://lnkd.in/g-YAabzq

On the year of Facebook's 20th(!) birthday, brands need to keep up with changing user behaviour more than ever before. 🎈 Michael Consagra, our Global Head of Creative Strategy, discusses the theme of Social, in the latest edition of 'In the New Communications Economy'. With a particular focus on social media and a throwback to where it all started that some of you may be familiar with, dive into the past, present and future of social media! 📱 Read here 👉 https://lnkd.in/emgphtGz #BreakthroughForBrands #NewCommunicationsEconomy #SocialMedia

On the year of Facebook's 20th(!) birthday, brands need to keep up with changing user behaviour more than ever before. 🎈 Michael Consagra, our Global Head of Creative Strategy, discusses the theme of Social, in the latest edition of 'In the New Communications Economy'. With a particular focus on social media and a throwback to where it all started that some of you may be familiar with, dive into the past, present and future of social media! 📱 Read here 👉 https://lnkd.in/e2srV7EK #BreakthroughForBrands #NewCommunicationsEconomy #SocialMedia

On the year of Facebook's 20th(!) birthday, brands need to keep up with changing user behaviour more than ever before. 🎈 Michael Consagra, our Global Head of Creative Strategy, discusses the theme of Social, in the latest edition of 'In the New Communications Economy'. With a particular focus on social media and a throwback to where it all started that some of you may be familiar with, dive into the past, present and future of social media! 📱 Read here 👉 https://lnkd.in/dqUgvCiF #BreakthroughForBrands #NewCommunicationsEconomy #SocialMedia

Media planning is crucial to any political campaign aiming to persuade voters and increase awareness. In this blog, we define media planning, discuss some of its inherent challenges, and share the solution we created to optimize your media planning. Read the full blog: https://lnkd.in/ezwQwjnQ

Nearly half of all US adults now agree with at least four conspiracy theories, according to the latest research examining the growth of conspiracy beliefs on social media. In our latest blog we explore why fringe and anti-establishment voices are increasingly targeting major brands and provide strategies to safeguard brand reputation from emerging conspiracy narratives. https://lnkd.in/gihHeamU #BrandReputation #ConspiracyTheories #SocialMedia

On the year of Facebook's 20th(!) birthday, brands need to keep up with changing user behaviour more than ever before. 🎈 Michael Consagra, our Global Head of Creative Strategy, discusses the theme of Social, in the latest edition of 'In the New Communications Economy'. With a particular focus on social media and a throwback to where it all started that some of you may be familiar with, dive into the past, present and future of social media! 📱 Read here 👉 https://lnkd.in/eEWRbqTg #BreakthroughForBrands #NewCommunicationsEconomy #SocialMedia