UM London’s Post

📊 In TechTarget's 2024 Media Consumption Survey, we asked North American IT technology buyers which channels they rely on most when researching technology solutions. The results are telling: 56% of respondents leverage both analyst websites and independent publisher websites for content. This trend underscores a crucial shift in the B2B landscape: buyers are increasingly self-educating and exercising greater autonomy in their decision-making processes. 🌐 For B2B technology marketers, this presents a significant opportunity. Being present on the digital platforms where your target audience conducts their pre-purchase research is no longer optional—it's essential. By aligning your content strategy with the channels your potential customers trust, you can: ✅ Build credibility and trust. ✅ Provide valuable insights at the right time. ✅ Influence purchase decisions early in the buying journey. Let's embrace this trend and ensure our marketing strategies are positioned to meet buyers where they are—on the platforms they trust. 💡

Thankful to MOI Global for inviting me to contribute to their ABM Realities & Opportunities Report, reflecting similarities & differences across North America, the UK & Europe today. Read the full (ungated) report and get insights from 200+ other marketers by following the link in the comments. Let me know what you think!

As markets evolve rapidly, businesses are faced with a wide variety of opportunities. The key to capitalizing on these opportunities lies in identifying and capitalizing on their openings effectively and efficiently. Here are some actionable tips for businesses to consider when eyeing new marketing opportunities: 1.) Conduct Comprehensive Market Research: Get to know your audience inside out. Uncover their needs, preferences, and pain points to tailor your offerings accordingly. 2.) Use Data-Driven Insights: Leverage data analytics to gain a deeper understanding of market trends and customer behavior. Let the numbers guide your strategic decisions. 3.) Innovation and Adaptability: Stay ahead of the curve by fostering a culture of innovation within your organization. Be flexible and adaptable to meet the changing demands of the market. 4.) Strategic Partnerships: Collaborate with complementary businesses to access new customer segments and broaden your market reach. 5.) Prioritize Customer-Centric Marketing: Focus on providing exceptional customer experiences to build loyalty and advocacy. Happy customers are your best brand ambassadors. By adopting these strategies, businesses can position themselves to make the most of emerging market opportunities and achieve growth in the long run. #MarketOpportunities #MarketingPlanning #BusinessGrowth #StrategicPartnerships #CustomerCentricity

If you're an international business, then you know how complex the US market can feel. In the newest set of Pulse Insights (dive in further via our website), our CEO breaks down strategic positioning challenges in a way that is digestible and offers tangible advice. We begin with Market Familiarity and Consumer Preferences. 🔵Challenge: The US market is like a mosaic, each piece representing different consumer preferences, behaviors, and regional quirks. You need to understand these nuances to make sure your products get the mark. 🔵Insight: Imagine launching a wildly successful product in Europe, only to find it floundering in the US because it doesn’t resonate with local tastes. For instance, what works in tech-savvy Silicon Valley might not in the conservative Midwest. In 2023, coastal cities saw a surge in demand for tech-driven products and premium services, whereas the Midwest showed a preference for value-oriented goods and traditional services (McKinsey & Company). 🔵Solution: Comprehensive market research is your best friend here. Dive deep into understanding regional preferences, cultural trends, and consumer behaviors. Surveys, focus groups, and market analytics tools can provide invaluable insights. Tailoring your products and marketing strategies to these insights ensures you’re speaking the same language as your potential customers. If this all sounds great in theory but you're not sure where to start, send us a message today. We would love to help! #pulsegroupconsulting #marketpositioning #consumerpreferences #internationalbusiness

As we look ahead to 2024, it's essential for businesses to keep pace with the ever-changing media landscape. Our latest addendum report, The Pace of Progress: Gen Z Edition, offers valuable insights into the trends shaping the media industry. Understanding these trends is crucial for success in the coming years. Check out our new report to stay ahead of the game. For more information, check out our #GenAI insights on: https://lnkd.in/eFaQdZJB #MediaTrends2024.

As we head into 2024, there are significant headwinds that agencies and brands are facing as we define go to market strategies. Our industry is seeing more complexity than ever and it's changing seemingly daily. Consumer spending habits are shifting and technology, data, inventory are converging at a rapid pace; while media consumption continues to fragment. These shifts require a unique approach to ensure your technology, data and inventory/marketplace stack mirror your target audience's consumption behaviors. If there are gaps, your ability to own, reach and make connections with your audience will suffer. Attached, please find the POV that our team built highlighting the key trends we're seeing. Our leadership is also building a more robust perspective that expands on these critical trends. We'd love to find time in February to share our perspective, hear how you're navigating these challenges and compare notes. If you're open to it, please let me know timing that works best for you and your team. Let’s talk soon!

If it's not too personal.... After 30+ years in marketing research and insights I can still be moved by the interaction of researchers and practicioners. Gartner just wrapped our US #Marketing Symposium (on the heels of London) with around 2500 marketers leaning in to listen, challenge, wonder and envision how to act on our insights. It was exhilarating to share my research on #MarketingOperations and also discuss it with those who agree and disagree. You get pats on the back and some kicks in the pants. It motivates me to further explore, hypothesize, research and analyze. Couldn't ask for a better forum to help advance my thoughts on the practice of marketing. Salute to #GartnerMKTG and our clients who make the pursuit possible.

Planning to grow your brand's domestic presence or launch into new global markets? 🌍 In this blog post, we look at the best ways of gathering market intelligence - and what role social insights can play when it comes to sharpening your competitive edge. 💡 https://lnkd.in/eTCQq5q #MarketIntelligence #ConsumerTrends #SocialListening #SocialIntelligence #socialmedia #MarketResearch

As we head into 2024, there are significant headwinds that agencies and brands are facing as we define go to market strategies. Our industry is seeing more complexity than ever and it's changing seemingly daily. Consumer spending habits are shifting and technology, data, inventory are converging at a rapid pace; while media consumption continues to fragment. These shifts require a unique approach to ensure your technology, data and inventory/marketplace stack mirror your target audience's consumption behaviors. If there are gaps, your ability to own, reach and make connections with your audience will suffer. Attached, please find the POV that our team built highlighting the key trends we're seeing. Our leadership is also building a more robust perspective that expands on these critical trends. We'd love to find time in February to share our perspective, hear how you're navigating these challenges and compare notes. If you're open to it, please let me know timing that works best for you and the team- thank you!

Planning to grow your brand's domestic presence or launch into new global markets? 🌍 In this blog post, we look at the best ways of gathering market intelligence - and what role social insights can play when it comes to sharpening your competitive edge. 💡 https://lnkd.in/eTCQq5q #MarketIntelligence #ConsumerTrends #SocialListening #SocialIntelligence #socialmedia #MarketResearch