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Are you prepared for the impending phase-out of third-party cookies by Q3 2024? 🍪 Dive into the insights from IAB Tech Lab's recent gap analysis of Google's Privacy Sandbox and discover its implications for digital advertising. Shailley Singh, EVP of Product & COO at IAB Tech Lab, sheds light on concerns surrounding privacy, operational challenges, and the need for transparency. How will this new paradigm reshape audience targeting and advertising strategies? 🤔 Read the full article for in-depth analysis and join the conversation on the future of digital advertising by leaving a comment below! #adtech #martech #cookies #thirdpartycookies #privacy

Last week, privacy experts from Kochava, Dataseat (Now part of Verve Group), M&C Saatchi Performance, and GumGum got together to talk about contextual advertising on different channels. Our own Mark Menery shared his perspectives on targeting, optimization, and measurement of contextual mobile campaigns. This post is a great recap of the webinar's parts relevant for marketers looking specifically into mobile. Catch the full webinar on-demand here: https://lnkd.in/e-qf-uJh #contextual #privacy #ios #mobileua #useracquisition

Check out the power of our cookieless targeting!

Facing the challenge of cookie deprecation? I'm now a #cookielessconnoisseur for TripleLift Audiences, and I’m here to help! I learned you can increase your audience reach by 47% by tapping into non cookie-supported browsers with TripleLift Audiences, and I can’t wait to talk to you more about #firstpartydata!  If you're spending time thinking about seamless, effective, targeting in a cookie-less world, I’m here to guide you through your options. Let’s redefine digital advertising together. Want to learn more about TripleLift Audiences? Check out our resources page —> https://lnkd.in/ebRn3rJw    Or DM me to set up a free consultation!  #adtech #programmaticadvertising #privacy #deals #nativeadvertising #digitaladvertising #TripleLiftAudiences #firstpartyexpert #TLAseller

Thinking about how to navigate the cookieless future? Let us reintroduce you to SORT®, Undertone’s privacy-safe targeting technology! SORT® finds the audiences most interested in your brand, across all browsers and devices, driving results 2X higher than traditional methods. Protect consumer privacy, improve relevancy, and expand your reach today! Email us at [email protected] to get started! #goPERI #SORT #PrivacyFirst #DigitalMarketing #CookielessFuture #AdvertiseBetter

What if you ask Dax Vercauteren from Adform about the fine line between tracking, targeting and the consumer's privacy. 🔏 Targeting and tracking is important, but never more important than privacy. We always have to think about the end user's preferences and respect those preferences. Why would we try to track and serve targeted ads to people who specifically don't want to. 🤼 #targeting #advertising #privacy

The AdTech word of the day is … Behavioral Targeting! It uses data collected from an individual’s online behavior (like pages they visit, pages they spend time on, and links they click) to create personalized advertisements. While old, third-party methods watch users across websites without their permission, fullthrottle.ai™️ gets first-party consent from each user on a per-site basis. 🔒 It’s one of the many ways we’re protecting privacy for a brighter future of advertising. ☀️ #adtargeting #privacyfirst

Facing the challenge of cookie deprecation? I'm now a #cookielessconnoisseur for TripleLift audiences, and I’m here to help! I learned TripleLift Audiences nets 26% higher CPMs on average for publishers versus when no first-party data offering is used!, and I can’t wait to talk to you more about #firstpartydata! If you're spending time thinking about seamless, effective, targeting in a cookie-less world, I’m here to guide you through your options. Let’s redefine digital advertising together. Want to learn more about TripleLift Audiences? Check out our resources page —> https://lnkd.in/gCG9JKhM Or DM me to set up a free consultation!  #adtech #programmaticadvertising #privacy #deals #nativeadvertising #digitaladvertising #TripleLiftAudiences #firstpartyexpert #TLAseller

Facing the challenge of cookie deprecation? I'm now a #cookielessconnoisseur for TripleLift Audiences, and I’m here to help! I learned TripleLift Audiences currently boasts 33B daily ad requests across 1,400 segments and 1B consumer profiles — all addressable without third-party cookies! If you're spending time thinking about seamless, effective, targeting in a cookie-less world, I’m here to guide you through your options. Let’s redefine digital advertising together. Want to learn more about TripleLift Audiences? Check out our resources page —> https://lnkd.in/g84i4fxy Or DM me to set up a free consultation, I can’t wait to talk to you more about #firstpartydata #adtech #programmaticadvertising #privacy #deals #nativeadvertising #digitaladvertising #TripleLiftAudiences #firstpartyexpert #TLAseller

What does the state of advertising look like in 2024? We partnered with Material to survey 250 advertising professionals, unveiling new trends in targeting, tech, spending, and more! Key findings from the report show that: 📹TikTok is the go-to platform for advertisers looking to target the younger audience despite concerns over privacy and measurement 💻Facebook and Instagram continue to be the powerhouse platforms with the majority of ad spend 🤖Emerging technology like the rise in AI has the potential to reshape ad targeting and lower costs. Plus, data-first strategies are mitigating the deprecation of third-party cookies Check out the full report here: https://hubs.li/Q02vC_FG0