This innovative ramen brand needed a chargeback solution, and the Chargeflow app came through and instantly cooked 🧑🏽🍳
immi was founded by Kevin Lee and Kevin Chanthasiriphan, two visionaries who grew up in the vibrant markets of Taiwan and Thailand. Their shared love for ramen and a desire to address health issues in their families due to poor nutrition led to the creation of Immi. They've reimagined this beloved staple with high-quality, plant-based ingredients, offering a healthier alternative without compromising on taste.
Ramen, often associated with college students for its convenience, holds a significant market potential. The global instant noodle sector, valued at nearly $46 billion in 2020, is projected to reach about $66 billion by 2027. Recognizing this, Immi carved out a unique niche, focusing on plant-based, low-carb, and high-protein instant ramen, a combination yet to be matched by competitors.
With the online demand for their products steadily increasing, the company recently secured an additional $10 million in Series A funding. This investment will enable the expansion of their product line with nine new flavors and extend their reach into nationwide retailers.
The recent funding round saw participation from notable celebrities like Naomi Osaka and Usher, highlighting the broad support and belief in Immi's mission. The company has experienced a revenue growth of over six times year over year since 2021 and has been sold out seven times. With products now available in retailers such as Whole Foods, Wegmans, and The Fresh Market, and plans for further expansion, Immi's presence is rapidly growing.
At Chargeflow, we're proud to support Immi Ramen's journey, managing their chargebacks and contributing to their eCommerce growth. Immi's commitment to innovation, health, and sustainability resonates with our values, and we're excited to see their continued success.
We'd love to hear your thoughts on Immi Ramen's journey and products. What flavors are you excited to try? Share your comments below.
Principal CEO specializing in Credit Underwriting, Business Development
1moCongratulations to Unreal on expanding into the snack category! 🎉 It's great to see innovation that aligns with healthier options gaining momentum. 🍫 Kevin McCarthy