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Geez, take your 👀 off TTD for 1 second and… Welcome back to the U of Digital Newsletter! Industry news, deftly compiled & curated to keep your 🧠 sharp & current. This week sees The Trade Desk building its own smart TV OS(?!), Google reveals ad tech revenue in antitrust case court documents, agencies continue to receive perks from media owners that aren't disclosed to clients, amid a new CEO-hunt Criteo may be up for sale and much more! Click the 🔗 for the full 📰: https://lnkd.in/gFUGckiW ——————————————— 🧨AND!🧨 Tell us what you’d like to learn in an upcoming U of Digital Live Learning Event! 📋Survey here: https://lnkd.in/gGB29PjT 💾Previously recorded Live Learning Events here: https://lnkd.in/g-USiiqz _______________________________ “We’re not trying to be the smartest people in the room, we’re trying to make as many people in it as smart as possible.” - Shiv Gupta #FutureProofYourTomorrow💡 _______________________________ Did we miss any headlines? Let us know! ⬇️
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This is happening NOW!
A Fireside Chat On Unstructured Data Join us for an insightful live session where we'll explore how the future of AI-powered customer experiences hinges on the strategic integration of structured, first-party data with unstructured, zero-party data. Discover how these two data types work together to create hyper-personalized interactions that drive deeper customer engagement.
A Fireside Chat On Unstructured Data
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🧐Thoughts on the rumors…
Why I like The Trade Desk's rumored CTV OS strategy (https://lnkd.in/ectt9gby): -TV OS as a product is a commodity -Viability of any TV OS business comes primarily from ad monetization -TTD can monetize better than anyone -Because of this, TTD can "jump the line" on distribution by offering more ad $$$ upside to TV manufacturers and pubs More on this (and Google antitrust, and much more) in today's U of Digital newsletter drop. Sign up here: https://lnkd.in/gtiCZnTV #KnowledgeIsPower
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“Apple should just buy Perplexity, right?” -Shiv Gupta #ICYMI, check out our founder, Shiv, giving his 2 cents in AdTechRadar on the idea of 🍎 acquiring Perplexity. #KnowledgeIsKey🔑
Should Apple buy Perplexity? Shiv Gupta of U of Digital thinks so. (This is adtech, folks.) https://lnkd.in/edTEJBHP #adtech #adtechradar
Should Apple Buy Perplexity?
https://adtechradar.com
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☕️48 hours left to get unstructured… Join Snowplow’s John Bourous and our own Myles Younger to explore how 1st-party & Zero party data can work together to drive meaningful customer experiences for better digital advertising.💡 If you’re as obsessed with data and learning as we are at U of Digital, be sure not to miss it. RSVP now! #KnowledgeIsRevenue DATE: Sept 5, 2024 TIME: EST 1PM/ PST 10AM PLACE: Your device Join us here: https://lnkd.in/eu9UYNDj #AI #Personalization #CustomerExperience #DigitalStrategy
The future of AI-powered customer experiences hinges on the strategic integration of structured, first-party data with unstructured, zero-party data. But how do these two data types work together? Join Snowplow's John Bourous and U of Digital's Myles Younger for this week's upcoming LinkedIn Live on unstructured data. During the session, they'll discuss how you can blend first-party data with unstructured, zero-party data to create hyper-personalized customer experiences. Don't miss it! Save your spot. ⬇️ https://lnkd.in/eu9UYNDj #AI #CustomerExperience #DataStrategy #Personalization #DigitalTransformation
A Fireside Chat On Unstructured Data | LinkedIn
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Welcome back to the U of Digital Newsletter! Your industry news, deftly compiled & curated to keep you sharp & up-to-speed. This week sees Perplexity AI starting to run ads in fourth quarter as AI-assisted search gains popularity, Warner Bros. Discovery International & CNN are extending audience targeting tools in bid for more CTV share, Circana to Acquire NCSolutions & Nielsen’s Marketing Mix Modeling Business and much more! Click the 🔗 for the full 📰: https://lnkd.in/gFUGckiW ——————————————— 💥PLUS!💥 Join U of Digital’s Myles Younger & Snowplow’s John Bourous For A Fireside Chat On Unstructured Data! •WHAT DAY - Thursday, Sept. 5th 2024 •WHAT TIME - 10am PST / 1pm EST •WHERE - LinkedIn Live Register here, IT’S FREE! https://lnkd.in/gGmRCbEy _______________________________ “We’re not trying to be the smartest people in the room, we’re trying to make as many people in it as smart as possible.” - Shiv Gupta #LearningIsKey💡 _______________________________ Did we miss any headlines? Let us know! ⬇️
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