Updata Partners’ Post

🎙️ Our accomplished VP of Marketing, Emily Ferdinando, shares her journey and insights into cybersecurity marketing leadership in a compelling conversation with Misha Sobolev. Gain valuable insights into her experiences and thoughts on the future of the industry. Don't miss out on this opportunity to tap into her expertise! #cybersecurity #marketing #leadership

Hey! Exciting news! Forbes recently sat down with the NinjaOne leadership team and Board of Directors to discuss our strategic moves towards hypergrowth. The future is shining bright ☀️😎, and we're thrilled to share our vision with you. Plus, guess what? We're expanding our team and looking for talented individuals like you to join us on this exhilarating journey! Dive into the Forbes article here: https://ow.ly/KAAa50R7hhK Come be a part of our exciting adventure! 🚀 #EndpointManagement #Automation #ITManagement #Cybersecurity

Its CyberMarketingCon week and it’s our goal to bring you sessions that help you in this journey from aspiring leaders to seasoned pros who have already leaped. If you’re a rising leader, here are the sessions we think you need to attend this week: A Startup CMO’s Guide to the First 90 Days - Alexandra Gobbi, CMO at Veracode , Chas Larios, VP Marketing at Anvilogic and Manny Ataebi, SVP Marketing The Path from Marketer to CMO to CXO: We Can No Longer Be Bound -Jennifer Leggio, CMO at Netography Memoirs of a Marketing Guinea Pig – How To Survive (and Thrive) as the First Marketing Leader - Brandon Hoe, VP of Marketing, Oxeye. Brand to Demand: Fueling Growth in Tough Times - Tom Wentworth, Chief Marketing Officer at Recorded Future. 3 Playbooks Cybersecurity Companies are Using to Increase Retention & Drive Expansion - Seth Steinman, VP of Marketing at PreVeil, Ryan Murray, Director of Business Development & SMB Sales at Cobalt and Gar Smyth, VP Revenue Marketing Operations at Mimecast One CMO’s Secrets to Hiring Top Marketing Talent (or Get Hired as One!) - Nimmy Reichenberg, 4x CMO, Head of SecOps PMM at Google Cloud 10-Exit Playbook from a CMO - Dan Lowden, CMO at BLACKBIRD.AI Read more about the session: https://hubs.ly/Q02csyL80

According to a recent Fortune report, some US companies are rethinking the role of the chief marketing officer (CMO). Some even eliminate the title altogether and entrust the responsibilities to other executives. This shift is leaving many CMOs wondering about the value of their work. To stay relevant, CMOs may need to broaden their cybersecurity, data privacy, and finance expertise. As the business landscape continues to evolve, marketing leaders are becoming more critical than ever to demonstrate their value in tangible ways. Have you noticed changes in the CMO role at your organization? #CMO #COO #COO

When I say "Marketing Strategy", what comes to mind? And—Why is it that strategists get no love? Example 1—A content calendar is not a strategy Sure, it’s nice to know what you’re posting and when, but that’s just logistics. The real meat—the substance, the strategy, and the 𝙬𝙝𝙮 behind your content—that’s what matters. A content calendar without a solid strategy is like a ship without a compass. You’re moving, but you have no idea where you’re going. Getting the picture? Ok, let's ride. None of these are strategies either: • Posting consistently • Following trends • Using Analytics tools • Having a mission statement • Running ads • Creating content • "Doing" ABM (Don't at me) • "Inbound-Led-Outbound (Say somethin'. I dare you.) Oooooh, some of those get dangerously close, don't they? That's the problem. A lot of these can masquerade as strategies, but once you get down to it, it's all tactical. When you really get into the weeds about actual strategy, you get into some really nebulous concepts. 𝗘𝘅𝗮𝗺𝗽𝗹𝗲—Here's where a lot of the inspiration for Ronin's GTM strategy came from • Rival brands from the 60's • Sun Tzu's The Art of War • World of Warcraft: Wrath of the Lich King Raid Boss fights • Fleetwood Mac    Want to hear more of the breakdown? Watch the vid! I shed light on Ronin | The Cybersecurity GTM Experts's GTM strategy. #B2BMarketing #cybersecurity #CISO #CMO  #DeployRonin

Marketing trends for cybersecurity and strategies for brand success and partnership growth have evolved.    Learn in an AdAge Q&A with CMO Gary Sevounts how Malwarebytes enables ThreatDown partners with marketing best practices, impactful campaigns, collateral, programs, and "demand gen in a box" to scale growth with MSPs and VARs.

On this episode of Marketing Mavericks, we chatted with Lauren Patrick Director of Community & Customer Marketing at Uptycs! Lauren shared amazing insight into the cyber security marketing space and how she discovered one of the best ways to relate to her audience doesn’t start with the product she’s promoting. We talk about what Lauren finds difficult in cyber security marketing, advice for someone trying to follow her same career path, the trade show nerd wall and much much more. *Full episode linked in the comments. Key Takeaways: 🌊"Difficulties". Lauren starts off by saying that attribution is of the utmost importance. How can you show that by investing a dollar or time in one area, it will lead to an ROI back to the business. She follows this up with her solution: organizational alignment. 🌊"Advice". Rather than trying to learn every aspect about marketing that you possibly can, Lauren advises to lean into just one part of marketing. Develop, refine, and master that one skill to show employers that you can be a self-starter. 🌊"Nerd Wall". The nerd wall comes into play when knowing how to read your audience. At trade shows, where it’s hard to stand out, Lauren would set up what she calls the nerd wall. It’s filled with comic books, funko pops, etc.. This tactic sets up the segue of “making you fall in love with us, then we’re going to show you how cool our tech is.” #customermarketing #marketingmavs

Sarah Foote Steps up to Chief Marketing Officer at Blue Mantis Blue Mantis promotes Sarah Foote to Chief Marketing Officer (CMO), emphasizing her leadership in brand visibility, lead generation, and team development. Foote's strategic vision has driven the company's #rapidgrowth. #cloud #cioexcellence #CloudComputing #cloudcentricapplications #datacenter #cioexcellence #digitaltransformations #CloudComputing #cloudcentricapplications #genai #Cybersecurity #Threats 

Thank you CyberCentric for covering my two cents on delving into the realm of cybersecurity marketing! Uncover invaluable insights into effective marketing strategies for thriving in the competitive landscape! Read More : https://lnkd.in/dBpzduBB #cybertalks #marketing #digitalmarketing #competitivestrategies #cybersecurity #cybersecuritystrategies #cybersecuritytips