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Mohawk Chevrolet lives rent free in my head. Here's why: The marketing team at this Chevrolet dealership in upstate NY has started a tiktok series called "the dealership" - inspired by one of the most iconic TV shows of all time, The Office. Not only is it just hilarious, but the execution of strategy is phenomenal. In digital marketing, we talk about the power of brand awareness constantly. But what does that look like in practice? What does that look like when it's done well? Mohawk Chevrolet is a perfect example. The marketing team focused on what their audience wants and what would reach new viewers- something relatable, funny, and shareable. Office humor is a consistent thread between each generation, because it takes a shared (sometimes mundane) experience and makes it light, funny, and relatable. Mohawk positioned themselves as more than just a dealership. They gave their audience a feeling instead of an ad. Watch here: https://lnkd.in/eY8mSUtD Mohawk Chevrolet #SMM #DigitalMarketing #Social #OrganicSocial

My daughter, a few years ago walked up to me and said she wants to buy a #lamborghini. Honestly, I only knew what a Lamborghini was when I was in college and I was really curious to ask her how she knew what it was. Did you know Lamborghini didn't advertise on television? The brand believes that people who can afford to buy this car, dont sit watching television all day! 100/100 to the marketing team for nailing their demographic so clearly. Now, with TV and social media ruled out I was more curious. I asked her to explain how did she get to know what a Lamborghini is (and how did she pronounce it so right)! Apparently she saw a kid on youtube say it was his favorite car and then go on to flaunt it to his audience. So a child who owned this car had influenced millions of other children to explore what this car was all about. Not even sure if Lamborghini paid the child, but the worth of the product clearly surpassed its value in dollars. #marketing is such a vast world and what is truly amazing is, everything works! Yes, everything works, all you need to do is place your strategy on the right product. There are no bad Marketers, they are just in the wrong industry! Marketing Minds of the world, feel free to share your insights. #marketers #marketingcommunications #advertising #digitalmarketing

🚀 Elevate your driving experience with our latest blog! 🏎️ Discover the art of showcasing supercar rentals to the right audience through the power of display advertising. 🌟 Tap the link in our bio to dive into the world of luxury automotive marketing! #SupercarRentals #DisplayAdvertising #LuxuryMarketing

Kudos to Grace Kerber and the Mohawk Chevrolet marketing team for doing everything every marketer aspires to do ✨ Their TikTok series, "The Dealership" is the spoof of "The Office" that we didn't know we needed. Brilliant, hilarious, and wildly entertaining. (Mohawk Chevrolet, never fire this team. But also if you do — send 'em to Carter House Copy!) #marketing #marketingstrategy

I bet those 30-second Super Bowl slots have seen some truly unforgettable car ads make their debut, haven't they? 🏈 Consider this - in 2024, bagging yourself a half-minute of Super Bowl limelight came with a jaw-dropping price tag of seven million dollars! Quite a staggering amount, right? 💰 Yet, as crazy as those figures may seem, when we dive into the Super Bowl commercials' profitability realm, it appears the splurge may indeed be justified. Wedged amidst the melee of high stakes sporting drama, these ad slots allow brands to embed their messages within the collective psyche of a colossal viewing audience. 📺 Automakers, in particular, have been known to leverage this platform brilliantly, and we have decided to celebrate some of our favorites by compiling a roll-call of excellence. For all you auto enthusiasts out there, get ready to take a thrilling drive down memory lane! We kick-start the line-up with a series exploring American grit and inventiveness showcased by Chrysler and Ram. These ads underline the essence of being Imported From Detroit, through narrations like 'Halftime in America' and 'Farmer.' Each campaign imbuing a unique touch of hilarity, inspiration, or thought-provoking narratives. Designed with, ironically, precision akin to a well-manufactured vehicle! 🚗 Some of our eminent picks for Super Bowl car ads include: 1. Imported From Detroit -Chrysler- 2. Halftime in America 3. Farmer Eager to explore our curated list of memorable ad spots which brought both humor to our bellies and eyes glued to our screens? Check it on '10 Best Super Bowl Car Ads, From Hilarious to Heartwarming' – the link's waiting in the carousel. Tell us, what’s your all-time favorite Super Bowl car ad? 🌟 -ArtireAutomotive -SuperBowlAds -automotiveindustry -automakers -automotivesector -AdvertisingExcellence -CarEnthusiasts - original source: https://lnkd.in/gvYRUSj8

Driving Excitement Hyundai's decision to launch an advertising campaign for its latest Santa Fe SUV model around the NFL conference championships Sunday can be underpinned by several strategic marketing rationales. Here’s a breakdown of why this timing and platform could be particularly effective for Hyundai. NFL conference championships are among the most-watched events on American television, guaranteeing high visibility. By advertising during such a high-profile event, Hyundai ensures that the Santa Fe is seen by millions of potential customers. Viewers are generally more engaged during live sports events, reducing the likelihood of fast-forwarding through commercials. This heightened engagement can increase the effectiveness of the advertisement. READ MORE: https://conta.cc/4834Wdq #HyundaiNFLDrive #SantaFeSpotlight #ChampionshipWheels #SUVGameDay #HyundaiTouchdown #DriveIntoTheGame

Driving Excitement Hyundai's decision to launch an advertising campaign for its latest Santa Fe SUV model around the NFL conference championships Sunday can be underpinned by several strategic marketing rationales. Here’s a breakdown of why this timing and platform could be particularly effective for Hyundai. NFL conference championships are among the most-watched events on American television, guaranteeing high visibility. By advertising during such a high-profile event, Hyundai ensures that the Santa Fe is seen by millions of potential customers. Viewers are generally more engaged during live sports events, reducing the likelihood of fast-forwarding through commercials. This heightened engagement can increase the effectiveness of the advertisement. READ MORE: https://conta.cc/4834Wdq #HyundaiNFLDrive #SantaFeSpotlight #ChampionshipWheels #SUVGameDay #HyundaiTouchdown #DriveIntoTheGame

🚗 🚗 🚗 Gen Z purchases cars later and has an aversion to traditional advertising. So how can marketers connect with this hard-to-reach cohort? Check out the latest from MarketCast’s Automotive Fandom Report to learn how family and friends, as well as toy and gaming partnerships, are influencing the next wave of car enthusiasts. https://hubs.li/Q02xs0m_0 Featuring: Subaru of America, Kia Worldwide, American Honda Motor Company, Inc. – as well as a few words from yours truly 💡 👇 👇 👇

Did you know Volkswagen HACKED the Ad Break? Remember the struggle to grab attention during expensive ad slots? Volkswagen Australia had a brilliant solution! During prime ad breaks, they showed a QR code for 30 seconds straight. Scanning it launched viewers into a LIVE mobile racing game – the length of the ad break! ( Around 3 mins) While competitors' ads played, users were busy racing a virtual Golf GTI! and winners were awarded. This interactive experience is a masterclass in engagement. What are your thoughts on this innovative campaign? #VW #MarketingGenius #DigitalMarketing https://lnkd.in/gyc4FRYm