Urge Media’s Post

How to Increase Revenue of Your Marketing Agency: 9 Easy Strategies in 2024

It’s a hugely important decision that many leaders wish they could opt out of. Should you do your marketing in-house or hire an agency? Our founder Chuck Rees explores the pros, cons, and costs to make it a decision you feel confident about. #marketingagency

Over the years I've heard my fair share of concerns around marketing. 📢 Every founder or director, at some point in their life, has thought to themselves: "How do I market my company and services effectively without taking up valuable time?" Then you have marketing managers who have most likely thought: "Things would be more efficient if I had extra support with marketing." In such instances, it would be a great idea to outsource to an agency...but what are the benefits? 🤔 At Crush, we've outlined several benefits to hiring an agency to support you with your marketing goals. Read them below! 🙌🏻 #Marketing #Agency #Business

Does your 'marketing agency' need to hire a 'marketing agency' for its OWN marketing? It's called the 'Cobbler's Kid Goes With No Shoe' syndrome. Most marketing agency owners are so busy taking care of their client's marketing that they never have time to do their own marketing. It always falls last on the list. Well, anything multiplied by zero is zero. It is soooooo common. So, if this is happening to you, note that it's not your fault. How do I know? Because it happened to me. And it is happening to most agency owners. 70% of all our clients are agency founders and CEOs. Here's how you fix it: Hire another marketing agency for your marketing agency to GSD. Hire another marketing agency for your marketing agency to be held accountable. Anything would be better than nothing. It will never be done perfect. Perfect is the enemy of good. It's progress over perfection you are looking for. If you are an agency founder who knows they need to start marketing to grow, then you will definitely want to watch our 12-minute video to see and hear how we help other agency owners get hundreds of monthly MQLs and dozens of monthly SQLs from building a personal brand on LI. Check that video out here -> Demandii.com

Fantastic insights in this article by The Maryanne Group! 👏 When it comes to choosing between a marketing consultant and a marketing agency, understanding the unique strengths and tailored approaches each brings to the table is crucial. From my experience at Personal Brand Pro, we've seen how personalized strategies can make a world of difference for entrepreneurs and small to medium-sized businesses. Whether it's through bespoke brand strategies, AI-driven performance enhancements, or detailed SEO and content creation plans, the right guidance can significantly amplify your brand's visibility and impact. For those on the fence, consider what aligns best with your current needs and long-term goals. Are you seeking a dedicated, one-on-one partnership to hone in on specific areas, or do you need the comprehensive, multifaceted support that a full-service agency provides? Remember, your brand is your story. Choose the path that best helps you tell it authentically and powerfully. #MarketingStrategy #PersonalBranding #SmallBusinessGrowth #MarketingConsultant #MarketingAgency #BrandVisibility

Agencies vs In-house Marketing: A Breakdown👩🏻💻 One question that we’re often asked is, “Why should we choose a brand agency when we can just build or employ a marketing team ourselves?” Well, we’re here to put that age-old debate to rest. At Madam Republic, we collaborate with marketing teams in various capacities. Whether it’s leading strategy or supporting visions, our diverse skill set and experienced team act as a valuable resource for your business. Partnering with us means gaining access to exclusive partnerships, enhancing your brand’s competitive edge in the market. 📈 Below we have explored the pros and cons of in-house marketing versus brand agencies. In-house Pros: - Your team works solely for your brand, available on-site throughout the day. - In-house marketers will be familiar with your business processes and work exclusively with your brand. - Their sole focus is on your company’s marketing needs. Cons: - Beyond marketing costs, you will need to factor in employee costs, overheads, taxes, etc. - You may be limited by the resources your in-house team can provide. - Project scalability is harder if you don’t have sufficient time or resources. Agency Pros: - Agencies offer a range of skills and in-depth knowledge of industry trends. - Access to software and partners for optimal market positioning. - Projects can be tailored to your needs and budget. - Project-based fees with no additional cost - Agencies save time and provide better lead times than overloaded in-house departments Cons: - Agencies may take time to respond due to multiple clients. - A few meetings may be needed for the agency to grasp your brand, however, they can collaborate with your marketing team for strategy and support. If you’ve been burned by other agencies in the past or you’re still hesitant about partnering with one, rest assured that MR is different. We are experts with a variety of services that will help you achieve your goals. So why not drop us a DM and let us show you what we can offer you and your team? We’re excited by the prospect of welcoming you to the MR family and help you reach your vision of seeing your business thrive! 💫

Still wondering if you need to hire a marketing agency? You know you want to! If you or your higher-ups need more convincing, here are SEVEN points to help you make the decision as easy as pie. 🥧 https://lnkd.in/gFQ9b4KR #marketingleadership #marketingagency

5 Green flags when hiring a marketing agency 🟩🏳️ I think we can all agree that there are many crappy agencies out there Promising you the world… But delivering nothing You are just looking for a partner that understands how to help you grow And know how to implement the inputs needed Let’s go through some things to look for: 1. They don’t rely on 1 case study from 3 years ago Case studies are probably the biggest indicator to judge whether an agency can actually walk the walk But it’s actually important to see the validity of these case studies And see if they are still relevant in today's market Vet the case studies 2. They view your brand’s growth from a bird's eye point of view Growing a brand has many, many variables Ad creative, landing pages, CRO, email, retention etc The best agencies understand how each variable affects performance And understands how to aid you in each variable Whether it be them doing it, or referring you to someone 3. Transparency and honesty when things aren’t going well There will inevitably be some dips in performance It is no good trying to make the bad sound better It warps reality, which means it warps your decision-making which then negatively affects your performance Understand that bad times will come, but respect the agency when they are honest 4. Always searching for ways to grow the business In my opinion, this is what separates the average from the invaluable They see themselves as an extension of your business Not just an external agency They give advice on things they have seen working with other brands This is a very underrated benefit of great agencies 5. Not fluffy, straight to the point The worst thing is when agencies talk fluff They tiptoe around the main point and are not efficient The most successful agency owners I have met are straight to the point. Cut-throat They are relentless in their pursuit of success A lot of the time fluff is a way of trying to show you are better than you actually are They need the corporate jargon to cover up for their inefficiencies Look at your agency right now and honestly ask yourself how they match up when comparing them to this list Keep moving forward!

As a marketing agency, understanding and effectively measuring solution performance is essential for driving success and achieving desired outcomes. Just like a skilled conductor leading an orchestra, measuring solution performance allows you to evaluate the harmony and impact of your marketing efforts.

How to Balance Agency Marketing and Client Needs