Vaishnavi Mane’s Post

PEPSI’S JOURNEY THROUGH MARKETING EXCELLENCE Pepsi has a long history of innovative and influential marketing campaigns, and it can be considered a leader in marketing in various periods. While the trajectory of marketing triumphs can naturally ebb and flow, Pepsi's contributions stand as shining examples of brilliance. While Pepsi's journey boasts remarkable successes, it's worth acknowledging that even in the face of challenges, the brand has navigated through uncharted waters. Instances like the 1970s and 1980s "Pepsi Challenge" campaign, although sparking a lawsuit, showcased the brand's daring approach. Similarly, the 2017 ad featuring Kendall Jenner, while met with criticism, highlighted the brand's willingness to experiment and engage with contemporary conversations. READ ARTICLE: https://conta.cc/3su6e2f #marketing #beverageindustry

This #FunFactFriday, let’s unravel the mystery of “The Pepsi Challenge” and its monumental impact on market research! 🥤 #didyouknow that in the 1970s, #Pepsi launched a bold marketing campaign inviting consumers to blind taste tests comparing Pepsi to Coca-Cola? 📊This wasn’t just a marketing gimmick; it was a pioneering move in experiential marketing and consumer preference research. #ThePepsiChallenge not only boosted Pepsi’s sales but also introduced a new era of direct consumer engagement and product comparison in advertising. This clever strategy leveraged the power of market research to alter consumer perceptions, demonstrating that taste preferences could be influenced by experience and branding, not just the product itself. Today, the legacy of the Pepsi Challenge lives on, letting everyone admire how this iconic campaign changed the beverage industry and market research tactics, showing that understanding consumer preferences goes beyond numbers - it’s about creating memorable experiences. 🚀 #MarketResearch #CocaCola #ConsumerInsights #BrandStrategy #SynoInt

Strategic communication and creative advertising aren't just fancy terms. They're key components for building a brand narrative that sticks. They not only capture attention but also engage and resonate with your audience, driving long-term loyalty and market presence. A prime example of this is Pepsi's clever response to Coca-Cola in 2001. After Coca-Cola announced that it sold four times more than Pepsi, Pepsi released an ad featuring a boy buying a can of Coca-Cola, only to use it as a step stool to reach a Pepsi from a vending machine. This playful and memorable advertisement showcased Pepsi's creativity and competitive spirit, making a lasting impression in the cola wars. Ready to tell your brand story? Send us a DM today and let’s help you build, manage, and protect your reputation, ensuring you stand out from the crowd. #ADSTRATBMC #BrandManagement #Brandmanagementagency #BrandManagementInNigeria #BrandStorytelling #CreativeAdvertising

Pepsi's CMO once said they no longer needed marketing agencies because they were irrelevant. Shortly after, Pepsi released an ad created by their in-house team. To set the scene here, the ad went a little like this (in short): They had people protesting in the streets of NYC, then Kendall Jenner leaves a photoshoot where she's modeling and passes through the crowd to hand a police officer a Pepsi and everyone in the crowd starts cheering as their mood changes. The idea behind the ad is that Pepsi makes people feel good and can change their mood. The problem is that Pepsi can't solve racism, war, or any cultural, social, or political issues... nor can a wealthy model in an ad. Needless to say the ad was very controversial and got a lot of pushback. The problem here was that Pepsi created this ad in-house which presents multiple problems for businesses such as less pushback towards higher-level management because people don't want to dissent against their CMO. By contrast, an agency has no problem being vocal with less fear of forfeiting its next ad or promotion. And truthfully, agencies have better visibility of the overall market because of more industry involvement, partners, distributors, and platforms. They have a better lay of the land than an in-house team because they are focused on marketing as a whole, not just a company's marketing alone. #marketingagency #marketingteam #marketingfirm #marketingcompany #pepsi #pepsico

PEPSI’S JOURNEY THROUGH MARKETING EXCELLENCE Pepsi has a long history of innovative and influential marketing campaigns, and it can be considered a leader in marketing in various periods. While the trajectory of marketing triumphs can naturally ebb and flow, Pepsi's contributions stand as shining examples of brilliance. While Pepsi's journey boasts remarkable successes, it's worth acknowledging that even in the face of challenges, the brand has navigated through uncharted waters. Instances like the 1970s and 1980s "Pepsi Challenge" campaign, although sparking a lawsuit, showcased the brand's daring approach. Similarly, the 2017 ad featuring Kendall Jenner, while met with criticism, highlighted the brand's willingness to experiment and engage with contemporary conversations. READ ARTICLE: https://conta.cc/3su6e2f #marketing #beverageindustry

PEPSI’S JOURNEY THROUGH MARKETING EXCELLENCE Pepsi has a long history of innovative and influential marketing campaigns, and it can be considered a leader in marketing in various periods. While the trajectory of marketing triumphs can naturally ebb and flow, Pepsi's contributions stand as shining examples of brilliance. While Pepsi's journey boasts remarkable successes, it's worth acknowledging that even in the face of challenges, the brand has navigated through uncharted waters. Instances like the 1970s and 1980s "Pepsi Challenge" campaign, although sparking a lawsuit, showcased the brand's daring approach. Similarly, the 2017 ad featuring Kendall Jenner, while met with criticism, highlighted the brand's willingness to experiment and engage with contemporary conversations. READ ARTICLE: https://conta.cc/3su6e2f #marketing #beverageindustry

Massive congrats on Pepsi winning the Best Rebrand at the 2024 Creativity Awards 👏🎊 Here are 3 reasons why I think this rebrand was successful ⬇️ 1.) Innovative Design 🧃: The rebranding features a completely fresh and innovative design that resonates with consumers. These include the overall visual identity that captured the attention and stood out in the market. 2.) Consumer Engagement ✅: Pepsi have actively engaged with consumers throughout the rebranding process and incorporating customer insights to create a brand identity that resonates with their target audience. 3.) Market Relevance 📈: The rebranding may have addressed current market trends and consumer preferences, ensuring that Pepsi remained relevant and competitive in a rapidly evolving industry landscape. To conclude I think all brands should take inspiration from Pepsi on how they achieved such a great rebrand. Let me know what you guys think about the rebranding in the comments below 👇 https://lnkd.in/ginFgz24

The Battle of the Titans: Pepsi vs Coca Cola 🥤 The legendary ad copy war between two beverage giants – Pepsi and Coca-Cola – has been intense. For decades, these iconic brands have engaged in fierce competition, using witty slogans, memorable jingles, and clever #marketing strategies to win over consumers' taste buds and hearts. Who can forget the taste test challenges of the '80s, where Pepsi famously claimed that "Pepsi Beats Coca-Cola" in blind taste tests, leading to the legendary "Pepsi Challenge" campaign? Or the unforgettable "I'd Like to Buy the World a Coke" commercial from Coca-Cola, which became an anthem of unity and harmony during the '70s? And let's not forget the innovative marketing of recent years, like Pepsi's "Pepsi Max: Uncle Drew" basketball campaign or Coca-Cola's "Share a Coke" personalized bottle initiative. What's most intriguing about this rivalry is how it's evolved with the times. From traditional print ads and TV commercials to viral social media campaigns, Pepsi and Coca-Cola continue to engage in a battle of #creativity, #innovation, and brand loyalty. So, which team are you on – #TeamPepsi or #TeamCocaCola?😉 . . #ads #advertising #brands #contentmarketing

🚀 Sales Fascination and Brand Wars: 🚀 No matter how much one debates about this ad, it is one of the iconic ones which is also such a good case study in sales. Just watched a compelling ad where a boy uses two Coca-Cola cans as steps to grab a Pepsi. This brilliant marketing move highlights the fascinating dynamics of sales and brand competition. Creativity Attention-Grabbing Competitive Edge Potential Backlash: Using a competitor's product might be seen as an aggressive tactic, which can sometimes backfire. This ad perfectly encapsulates the bold moves brands make in the race to be No. 1. While Pepsi’s audacious strategy was eye-catching, Coca-Cola’s iconic status remains formidable. What’s your take on this brand war? *Make ads of that era, we are ok with the never ending debate*😌 #SalesStrategy #BrandWar #MarketingInnovation

In celebration of the brand's 125 years, Pepsi is kicking off 125 days of celebration to commemorate the iconic existence of this refreshment that has stood the test of time and its continuity as a pop culture mainstay. Pepsi has deployed 125 pulses or various marketing activations for this anniversary. Pepsi will utilize traditional spots, social content, SMS promotions and experiential tactics, including a diner experience coming to New York City in the fall. There is also an increased promotion on the new and improved Pepsi Zero Sugar offering as it is the centerpiece of the long-standing relationship between the cola brand and the NFL. Pepsi has also realized the power of unconventional marketing methods in a highly technologically advanced time. These include content marketing and earned media opportunities. Pepsi is more than just a beverage company but it is a pop culture staple of not just the US but also worldwide. Their exciting plans to celebrate their wonderful 125 years shows how they give an ode to the past, thankful for the present, and looking forward for the future. Source: https://lnkd.in/eQ8WcbRT #Pepsi125 #Marketing #SocialMedia #ContentMarketing