Vancity’s Post

Most content marketing job descriptions I see are outdated. Let me explain: I started my first in-house content marketing role as a writer, after experience in publishing and at an agency. My day-to-day in 2013-era content marketing: - Write blog posts (some ghostwritten for execs) - Write research reports - Write long-form guides and e-books - Write copy for infographics (yaaaas millennial queens, remember infographics?!) - Write emails for sales reps - Write occasional video scripts - Write landing page copy to promote gated pieces (Also in 2013: I watched Ylvis “The Fox [What Does the Fox Say?]” on YouTube. It was one of the year’s biggest videos. Kindly leave a fox emoji if this song is now in your head. But I digress.) I estimate about 60-70% of my work lived behind gates in those days. Most of what I did was simple: Do a little research, write a blog post or an e-book, get approvals on it, publish. My favorite projects by a mile were writing for video or, yes, the now-outdated infographics. Why? Because these formats meant doing something DIFFERENT. A different rhythm. A different voice. A different container! Unexplored territory. Not the same “three headers plus a conclusion” format we usually followed. So: That was the job of a content marketer 10+ years ago. Your content team should have different areas of focus today, depending on your audience and where they hang out (hint: even B2B buyers spend a ton of time on YouTube and TikTok). If your content team job descriptions still look exactly like the above from 2013, should they? Because the content landscape has dramatically changed. We aren’t listening to Ylvis anymore, except ironically. I bet your content writers can: - Script a social-first video series - Write a ton of eye-catching YouTube hooks (and thumbnail copy, too) - Breathe new life into overlooked pages of your website or blog - Build their own personal brands as content creators for your company - Write fascinating pitches for execs to speak on industry podcasts your audience loves - Upcycle events, podcast episodes, and other multimedia content into new, useful pieces - Write a weekly subscription-worthy newsletter - Work with your creatives on a must-open direct mail campaign … and much more. Your list may look different than this, and that’s OK! My point is, content roles should be more expansive and dynamic than many give them credit for. They can shift meaningfully depending on your goals. It’s time to rethink “content marketing” roles (because marketing IS content) and let these brilliant folks spread their wings beyond the e-book. What will make your content team’s eyes light up in 2024?

"Marketing IS content" Ten years ago, we were still explaining why brands might want to include content in their marketing mix. Today, it's hard to think of a single way that brands *aren't* using content to reach audiences of all kinds. Advertising creative? Yup, that's content. Your CEO's ghosted LinkedIn posts? Very much content. Live events? Sure....but only if you hosted a panel, ran a breakout session, showed a video, posted to a hashtag or emailed attendees at any point. So in other words...yes. Content. As a result of this expansion, content marketers' roles (and skill sets) have exploded, making them among the most valuable employees you have. During these less-than-ideal times, do everything you can to take care of them. Thanks Heike Young for shining a spotlight on some of the hardest working (and least recognized) superstars in any business. #contentmarketing #contentmarketer Masthead Media

In the diverse universe of online businesses, the art of email copywriting is not a one-size-fits-all affair. For some brands, simplicity reigns supreme. - their message is straightforward,  - their products speak for themselves, and  - their emails reflect this clarity. For these brands, writing an email is as simple as tying a shoelace—no crazy copywriting is required. On the other side of the spectrum are the brands that thrive on creativity. They’re the ones who view each email as a blank canvas for wit and innovation. Their products are not just items - to be sold;  - they’re stories to be told and  - experiences to be shared. They require ANGLES that win, COPIES that sparkle with personality, and CTAs that stick with you long after you’ve scrolled past. For these brands, the generic approach just won’t cut it. It’s about understanding the audience, playing with words, and sometimes, breaking the rules to make an impact. As an email copywriter and list manager, I navigate these two worlds daily! Crafting bespoke emails that resonate with the brand’s voice and the customer’s heart. Whether it’s a straightforward announcement or a creative campaign, the GOAL remains the same: To create emails that people actually want to read! So, ask yourself, which world does your brand belong to? And more importantly, does your email strategy reflect that?

I love this! Things in this field change constantly and it's important to keep everything fresh to not have your content get lost. Trust your content creators/Digital marketers. We spend a lot of time in our day researching the best methodology of presenting content. P.S. Personal branding is huge for everyone on your team. Let us show you how it's done if we do it ourselves. 😊

Don’t be Content with Subpar Content: Five Content Marketing Best Practices https://bit.ly/47G77n1 #content #marketing #legalmarketing

"Unlock the Power of Words with Copywriting" Are you looking to elevate your brand's voice and messaging? Do you want to connect with your audience and drive results? As a professional copywriter, I help businesses like yours craft compelling content that resonates with their target audience. From website copy to social media, ads to email marketing, I'll help you tell your story and stand out in a crowded market. With a focus on clarity, creativity, and conversions, my copywriting services include: - Website copy that drives engagement and sales - Social media content that sparks conversation and growth - Ad copy that grabs attention and generates leads - Email marketing that nurtures relationships and drives conversions Let's work together to elevate your brand's voice and messaging. Send me a message or comment below to learn more about my copywriting services and how we can collaborate to achieve your marketing goals!"

Title: Growing Your Small Business with the Services of Copywriter Anthony Onakorere Introduction: In today's competitive market, effective communication plays a crucial role in the success of any small business. Hiring a skilled copywriter, such as Anthony Onakorere, can significantly contribute to the growth and development of your business. This write-up outlines the various ways Anthony Onakorere's services can help you amplify your marketing efforts and attract more customers to your small business. 1. Crafting Compelling Brand Messaging: A professional copywriter like Anthony Onakorere understands the importance of a clear and unique brand message. They can help you define your business's core values, mission, and USPs (Unique Selling Points). By carefully crafting your brand messaging, I will create for you a strong and memorable brand identity that resonates with your target audience, ultimately generating more leads and sales. 2. Creating Engaging Website Content: A visually appealing website alone is not sufficient to attract and retain visitors. Engaging and informative content is critical to capturing their attention and encouraging them to take action. Anthony Onakorere can develop high-quality website content that highlights the benefits of your products or services while incorporating persuasive language that motivates potential customers to convert. This will not only improve your website's search engine ranking but also enhance user experience, leading to increased conversions. 3. Optimizing SEO Strategies: Effective Search Engine Optimization (SEO) is essential for small businesses looking to improve their online visibility and rank higher on search engine results pages (SERPs). Onakorere's expertise in SEO enables him to conduct keyword research, optimize website content, and develop relevant meta-descriptions and headers. By implementing his SEO strategies, you can increase organic traffic to your website, reach a wider audience, and establish your business as an industry authority. 4. Generating Compelling Copy for Ads and Promotions: Well-crafted, persuasive copy is crucial for any advertisement or promotional campaign. I possesses expertise in creating captivating sales and ad copies that grab the attention of potential customers and drive them to take action. Whether it's developing an attention-grabbing headline, refining your call-to-action, or structuring the content for your sales pages, 5. Enhancing Social Media Presence: Social media platforms offer excellent opportunities to showcase your small business to a vast audience. By collaborating with Anthony Onakorere, you can develop impactful social media content that aligns with your brand messaging. I can create engaging and shareable posts, craft compelling captions, and develop a consistent tone that resonates with your target market. This expertise will help you gain followers, enhance brand awareness, and drive traffic to your website or physical store.

Modern problems deserve modern solutions I’ve read 100+ sales letters from copywriting legends like Gary Halbert, Joseph Sugarman, Eugene Schwartz, David Ogilvy, Claude Hopkins, Gary Bencivenga…you name it. And one thing I’ve noticed is how long, but well-researched most of their sales letters are. Even if you read it in the present day, you’ll feel like going back in time and getting the product they’re promoting. A part of me feels like this is because I’m a copywriter and I know what a good copy looks like. But then, we’re not writing copy for our fellow copywriters, are we? You’re writing for a target audience, so your copy should be written to educate, sell, or promote something to them. Once you make the mistake of writing without your target audience in mind, you’re setting yourself up for failure. Unlike in the past, attention span is now very short. Almost everything around your target audience is a distraction. A pop-up in their notification panel, and they’re off your page. So, how do you retain their attention? You only give them the necessary information. This might seem obvious, but a lot of copywriters seem to think they have to use the old method of very long sales pages to convince their target audience. I know, I know. Long-form content still works. In fact, some products/services need long-form content to fully win a prospect. But the problem arises when everyone thinks they need to copy the long-form style of legendary copywriters. Another thing I want you to look at is your competitors. They’re already talking to your target audience where they gather. It’s the internet age and almost everyone is online these days. Brands and businesses have fully keyed into using social media to promote their products. We’ve seen creative ads bring conversion, all because they convey a message to the target audience in the simplest way possible. For retention, you can collect their emails and nurture them for future upsell. Why I love the modern style of promotion is that it’s easy to tailor your marketing message based on the buyer’s awareness level and you can reach them via different social channels. Unlike the old style where you just have to write through a newspaper and hope that your target audience sees it. People want quick fixes, and anyone who can give it to them will win them over. Recently, Google started ranking blog articles with less than 800 words too. There’s an indication that users are finding them helpful and the search result is satisfying their intent, which is the main aim of using a search engine. Things are changing fast. You don’t have to fight it, you just have to adapt. You either evolve, or you die! The choice is yours. P.S. What’s your favourite form of marketing? Social media, email, or direct to a sales page? #Copywriting #marketing #marketingtips

My pitch as a copywriter Today, with immense pleasure to introduce my business, a beacon for those seeking compelling and persuasive copy that drives results. As a copywriter with a wealth of experience in the industry, I specialize in crafting words that sell, inspire, and engage. My services extend beyond mere writing; they encapsulate the essence of strategic communication, tailored to meet the unique needs of each client. About My Business At the heart of my business lies the art of copywriting. I provide a suite of services designed to enhance your brand's voice, amplify your message, and convert your audience into loyal customers. Whether you are launching a new product, redesigning your website, or need captivating content for your marketing campaigns, I am equipped to deliver a good result for you. Services I Offer 1. Copywriting: From sales letters, email campaigns, and landing pages to blog posts, social media content, and ad copy, I craft words that not only capture attention but also compel action. 3. Email Marketing: Leveraging the power of email, I create campaigns that nurture leads, build relationships, and drive sales. 4. Social Media Marketing: In today's digital age, a strong social media presence is crucial. I develop engaging content that reflects your brand's personality and values, helping you connect with your audience on a deeper level. 5. Advertising: Whether through Facebook ads, Instagram ads, or other digital advertising platforms, I create ads that captivate and convert. Why Choose My Services? 1.Expertise: With a background in both copywriting and legal practice, I bring a unique blend of creativity and precision to my work. 2.Personalized Approach: I believe in building lasting relationships with my clients. Each project is approached with a fresh perspective, ensuring that the final product is a true reflection of your brand. 3.Results-Driven: My ultimate goal is to help you achieve tangible results. Whether it’s increasing sales, boosting engagement, or enhancing brand awareness, my strategies are designed to deliver measurable outcomes. How to Patronize My Services Engaging with my services is a seamless process. You can reach out to me through various channels, including my website, email, or social media profiles. Here’s how we can get started: 1. Initial Consultation. 2. Proposal and Agreement. 3. Project Execution. 4. Review and Refinement. 5. Final Delivery. In conclusion, my business is dedicated to providing high-quality copywriting that drives success.I offer service that aimed at elevating your brand and achieving your business goals. Thank you for your time, and I look forward to the opportunity to work with you. You can drop your request at the comments section or send your message through the email provided below if you are interested in my services. Email: [email protected]