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Senior Digital and Marketing Professional | Executive MBA Specializing in Innovation Leadership

I'm thrilled to announce the latest episode of The Sleeping Barber Podcast! In this episode, Marc and I had the pleasure of hosting Dr. Ella Ward, Senior Marketing Scientist from the Ehrenberg-Bass Institute. We delve into her expertise on the importance of visual brand identity, the difference between being data-driven and evidence-based, and how to create cohesive brand packaging. Plus, Marc and I get a fun lesson on Aussie rules footy! Where to listen: Apple Podcasts: https://lnkd.in/gziVUc7N Spotify: https://lnkd.in/gnUbnCg7 YouTube: https://lnkd.in/gJVTEnmN Post Pod: https://lnkd.in/g8UvH3FN #marketingpodcast #podcast #ehrenbergbass #brandidentity

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Ella Ward

Senior Marketing Scientist at Ehrenberg-Bass Institute

1mo

Thanks for having me!

Marc Binkley

Proven Fractional CMO | Executive Advisor | Speaker | Evidence-Based Training for Marketers

1mo

Thanks for joining us Ella for this fascinating conversation. We really appreciate your time and insights!

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