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Uploaded: 2024-03-12T19:30:38.817Z
Channel: Vayner3
Description: Watch the VaynerX CMO, Avery Akkineni, & Head of Investment, Jon Morgenstern, give their hot takes on #digitaladvertising being way overdue to go cookieless & many other 2024 #socialmediamarketing headlines. Check out the full video on our YouTube channel through the link in our comments! #adtech #paidmedia #digitalmarketing

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VaynerMedia

235,332 followers

5mo

Watch the VaynerX CMO, Avery Akkineni, & Head of Investment, Jon Morgenstern, give their hot takes on #digitaladvertising being way overdue to go cookieless & many other 2024 #socialmediamarketing headlines. Check out the full video on our YouTube channel through the link in our comments! #adtech #paidmedia #digitalmarketing

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Facebook has been very vocal about this for a long time. That cookies have been outdated, obsolete technology for a long long long time. The sort of third party cookie ecosystem I guess, turning back the clock way far to the rise of mobile and and meta. Facebook has been very vocal by this for a long time, that cookies have been outdated, obsolete technology for a long long long time. Quick history lesson for folks, cookies were built for a single browser, one desktop machine. Computer, household. If you have two browsers, cookie, think you're two different people, one cookie in each, There were some matching and whatnot. This of course there's matching, but for the sake of and that's where a lot of value has been created. That's how it started. So in mobile it just became chaos.

VaynerMedia

5mo

Watch the full video here: https://youtu.be/DpV8PcsVclA?si=aLC8Bfltc51V9vfj

4 Reactions

Avery Akkineni

Chief Marketing Officer | MD LatAm

5mo

Fullll stream of consciousness Jon Morgenstern crush.

3 Reactions

Kyle Whittingham

Vice President, Marketing & Content at US SailGP Team

5mo

Jon Morgenstern is my favorite TikToker 🙌

2 Reactions

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