Experiential matters and here's why. Mark Kirkham, SVP and Chief Marketing Officer of PepsiCo International Beverages, joined us live on our yacht from the Cannes Lions International Festival of Creativity for a special episode of #MarketingForTheNow. Check out the full conversation on our youtube channel linked in the comments! #marketing #creators #influencers #brandmarketing #socialmedia
"Connected Experiences?" Joining the dots between digital and physical? Super interesting.
Love this Mark!
SVP & Chief Marketing Officer, PepsiCo International Beverages
1moThanks Gary Vaynerchuk and VaynerX for the chance to chat. #experiences create #relevance and ultimately can drive #growth.