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Experiential matters and here's why. Mark Kirkham, SVP and Chief Marketing Officer of PepsiCo International Beverages, joined us live on our yacht from the Cannes Lions International Festival of Creativity for a special episode of #MarketingForTheNow. Check out the full conversation on our youtube channel linked in the comments! #marketing #creators #influencers #brandmarketing #socialmedia 

Mark Kirkham

SVP & Chief Marketing Officer, PepsiCo International Beverages

1mo

Thanks Gary Vaynerchuk and VaynerX for the chance to chat. #experiences create #relevance and ultimately can drive #growth.

Joe Farren

Helping Sports Brands Engage Fans Using Emerging Tech | Consulting: Web3 Media Labs | Digital Art Activations: ArtSport Collective | Ex Hawk-Eye Innovations

1mo

"Connected Experiences?" Joining the dots between digital and physical? Super interesting.

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Dima Al Saïdi

Global Brands Communication Senior Manager - Pepsi and Sports Partnerships at PepsiCo

1mo

Love this Mark!

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