Performance marketing is really performance sales. Yes, you know what I mean It's not brand marketing or yeah, activation marketing, maybe even you know, but yes, I agree because when reforms as well too. So why we call it performance. But as high risk random marketing performs better than performance marketing when it's done right, Yeah, just do it is better than cooking people around the Internet and selling. But he can get more performance right. So you know, but on the flip side, the counter argument is 99% of the attempts fail. Yeah, there's been a billions and trillions of dollars spent on ideas that didn't hit. So what's the balance, right? And I think that's the key. It's like finding the balance and knowing that, you know, on the brand side, you're gonna have stronger connections, you're gonna create lasting impressions. But yes, it's not gonna be as measurable as comfortable. I think performance, when you do extreme performance marketing only, it's kind of creates a sense of safety that I don't think it's one. I don't think it's a truth. And actually, you know, inability exactly 1 little change on Google, one little iOS 14-5 and you may not be doing much for the future. So like, yes, you can track what's going what's doing. You right now, but as you turn it off it just dies down.
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Get ready for a power-packed new season of "The Thought Leader Way"! 🎙️ We're bringing together academia thought leaders to unravel the Future of Marketing. 🚀 This season's spotlight is on Gen AI and it's impact on marketing! 🤖✨
🔮 Join us for the grand kickoff episode featuring Kevin McTigue from Northwestern University - Kellogg School of Management. 🎓
Stay tuned for insights, trends, and a glimpse into the marketing landscape of tomorrow. Episode release coming your way soon! 🌐
#ThoughtLeaderWay#MarketingFuture#GenAI
PODCAST ALERT! 🎙
In Episode 2 of "AI Tips & Tricks with Kieno and Per," you will hear all about:
sens's Purpose: sens exists to address the longstanding problem in the business world where significant decisions are made based on flimsy data. They provide predictive data to decision-makers sourced at a fraction of the current cost, with faster lead times, and a better experience for consumers.
Investment Rationale: Mike Abel, Chairman of M&C Saatchi Abel, decided to invest in sens due to its innovative approach to gathering data. With 35 years of experience in marketing and advertising, he saw the potential for sens to provide much closer-to-truth insights, revolutionising business decisions.
Business Transformation: sens transforms decision-making by offering high-quality data sourced through advanced technology. By combining qualitative and quantitative research seamlessly, they can deliver insights at scale, enabling businesses to understand customer sentiment and make strategic decisions accordingly.
Science-Driven Approach: sens identifies as a science business first and a tech business second. Their focus on understanding human behaviour and psychology drives their innovations, with AI and technology serving as enablers to scale their scientific insights.
Use Cases: sens has successfully tackled various business challenges, such as understanding consumer behaviour shifts, improving customer service strategies, and reducing employee turnover through accurate data analysis.
Media Industry Impact: In the media industry, sens' technology offers a more accurate understanding of audience preferences, leading to better content creation and strategic decision-making across platforms.
Job Creation and Adaptation: Rather than fearing job loss, sens emphasises that technology creates new opportunities and evolves job roles. Embracing innovation and adapting to technological advancements are crucial for staying competitive in changing industries.
Overcoming Resistance to Technology Adoption: Executives and boards must recognise the inevitability of industry disruption and the opportunities it presents. Embracing curiosity and maintaining an open mind toward AI and technology can unlock significant benefits for businesses.
Business Edge with sens: Adopting sens' technology provides a competitive advantage by offering deeper insights into customer behaviour and market trends, enabling businesses to make informed decisions and drive growth.
Watch the full interview here: https://lnkd.in/d58qvVy5#podcast#aiadvancements#podcastguest#innovationcity
Just wrapped up an insightful panel discussion on "The Role of a Marketer in a Digital-First World" organized by @CXO News by APAC News Network.
As I participate in more podcasts and discussions, it's evident that a significant portion of the conversation revolves around Generative AI and its transformative impact on marketing.
After listening to many other marketers talking about Gen AI and my own experience, I have come to an understanding that we can't escape the reality of Gen AI. Instead, we must embrace it for its ability to enhance efficiency and productivity.
However, it's crucial to remember that at the heart of marketing lies the generation of creative ideas and compelling storytelling. Simply relying on Gen AI without innovative thinking and storytelling will lead us nowhere. The idea is to strike a balance between artificial intelligence and human intelligence.
At the end of the day, it's this blend of cutting-edge technology and human creativity that will propel us forward.
Simone PiousJoel PintoAngana ChatterjeeAbin Chacko Moozhiyil#MarketingPanelDiscussion#DigitalTransformation#GenAI#Storytelling#Innovation#MarketingLeadership
Check out this recent podcast episode with Eisha Tierney Armstrong and the Rattle and Pedal hosts - they dive into how AI is impacting B2B Services firms' need to productize their offerings, the product mindset that is necessary to make this transformation, and the product skills required to do it successfully.
#productization#productinnovation#b2bservices
💡 Ever wonder what drives a successful digital marketing leader? We sat down with Tyler Sellars , CEO Cactus AI, to unlock the secrets of his career journey and delve deep into the motivations and challenges shaping the industry today. Don't miss this insightful episode - listen here ➡ https://lnkd.in/ddfh6Cyn
Many thanks to John Kaplan and John McMahon for having me back on the Revenue Builders Podcast by Force Management! I was delighted to discuss key challenges and opportunities in today’s business environment, including managing multigenerational workforces and leveraging generative AI for innovation and customer centricy.
Tune in to explore how AI is reshaping leadership, hiring practices and the future of work!
#B2BSales#Leadership#AI#RevenueBuilders#humanresources
PARTNERSHIP AI VS RELATIONSHIPS
I rarely repost on LinkedIn, but in this case I felt compelled to share this particular podcast by the boys over @ Channext, Alex Whitford and Rick van den Bosch
I've written about the importance that AI is going to play in the channel and ecosystem space before, but IMHO this episode positions the integration and advantages beautifully.
Check it out below, and follow team Channext for more info on not only their highly successful partner success platform, but more knowledge bombs just like this.
Thanks guys.
#channelpartners#partnershipmarketing#aiautomation
In the dynamic world of channel marketing, finding the sweet spot between AI-driven automation and personal relationships is the key to success.
How do you carry out the balancing act?
🤖 AI-Powered Efficiency
Let AI handle the heavy lifting – the repetitive tasks, data analysis, and campaign optimization. By automating these processes, liberate your team's time and energy to focus on what truly matters.
🤩 The Human Element
Genuine relationships thrive on human interactions. Combining AI's efficiency with the warmth and understanding that only humans can provide is the formula for revenue success alongside partners feeling valued and supported.
Tune in to our podcast to understand from Alex Whitford 🔹 and Rick van den Bosch on how AI can be a game-changer for your channel marketing strategy, and what are its best points of implementation to stay ahead, or get left behind.
Link to episode: https://lnkd.in/dJ5QNcgA
Want to learn how you can implement AI in your channel?
Slide in the DMS of Rick and Alex 📥
#PartnershipsUnraveled#ChannextPodcast#AI#ChannelPartners#TCMA#ChannelMarketing
Spent the morning discussing with Darmain Segaran on the conundrum we’re in with AI usage in marketing. As the saying goes, greater the power, greater the responsibility. Data and AI ethics are still lagging behind the speed and scale of current technologies. Google announced that they’re dumping their cookieless future but promised a more intuitive way for user to provide consent and be empowered in privacy concerns. We need to have not just more conversations in ethics but louder ones too, by everyone in the ecosystem!
#AI#Marketing#Digital#Ethics#Data#Privacy
I’m thrilled to share the latest episode of Lex Novus, featuring an insightful conversation with Sue-Anne Lim on the topic of AI in Marketing 🎙
Episode page (Available on YouTube and Spotify): https://lnkd.in/gUC8iSWW
A big thank you to Sue-Anne for sharing her thoughts and making this discussion so enlightening.
Check out the full episode in the main post's link. I’d love to hear your thoughts on these topics!
#AIinMarketing#DigitalMarketing#MarketingEthics#LexNovus#FutureOfMarketing
Thank you all for your support!
Executive Director at The Advertising Company, Inc / Iconic Branding / Allen Kay and The Kevin Bacon of #Linkedin
1moIt's all about #brand #marketing and #advertising. If you want to know everything about AdvertisinG from A to G then follow us. TheAdvertisingCompany.us