Imagine being a fly on the wall on a conversation with the biggest marketers in the industry spilling all the tea on Cannes Lions 2024 and how to really Day Trade Attention to drive value for your brand. Well now you can. Check out our two exclusive #MarketingForTheNow episodes LIVE from the VaynerX yacht NOW on The VaynerX Audio Experience. One hosted by our CEO Gary Vaynerchuk and another hosted by Jim Stengel, you'll get to hear from top marketing executives on their hot takes at Cannes, the attention economy, and what's next in Marketing! From leaders at brands like Bose Corporation, PepsiCo, American Eagle Outfitters Inc., Zappos Family of Companies, and more in the episode hosted by Gary and top marketers at United Airlines, LinkedIn, EY, Sanofi, McCormick & Company and more hosted by Jim Stengel, these are some conversations you do not want to miss. Check out both exclusive #MarketingForTheNow podcast episodes on The VaynerX Audio Experience here https://lnkd.in/e-JjD-E9 and tag a friend who might want to what the future of marketing is looking like! You can also find the full episodes on our YouTube channel through the link in our comments. #marketing #brandbuilding #canneslions #attention #social
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What happened to jingles? Google Trends show less than half the activity on the search term "jingles" today than there was 20 years ago. Why? A move from traditional radio and audio to digital video, where audio isn't always a priority, is one big factor. There's a downside to saying goodbye to jingles, though... they're some of the most effective and memorable distinctive assets. This week on the podcast, Elena Hengel, Angela Voss, and Rob DeMars discuss what makes brand assets truly distinctive. Tune into the episode at the link below. #Marketing #Branding #Brand
What happened to jingles?
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I help people beat brand strategy imposter syndrome with my online course, Brand Strategy Academy, and work with select clients to develop brand strategies that connect with the people that drive their business forward.
How would you answer this question? Here's how the brilliant Rachel Fairley does: 'The enemy of good marketing is the inherent fickleness of people.' One of the many genius insights I'm reading today from Rachel as we ruthlessly edit each other's work and chapters. She goes on to say: 'We get bored way before our marketing has made its impact. Budgets are cut to achieve margin and promotion is switched on and off. Feed the marketing. Don’t chop and change. When you switch it off before it has had any long lasting impact, it's like starting again when you do go live once more. You’ll feel that investment was burned, and the data is likely to show this to you.' Rachel and I are chatting about some of the many lessons we've learned on brand strategy and marketing on Unicorny's podcast this week. Part one went live yesterday, part 2 tomorrow. #marketing #marketingstrategy #brandstrategy #branding
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❌ MYTH: Performance marketers don't care about brand safety ❌ ✅ FACT: It's possible (and in fact necessary) for performance marketers to balance brand safety with essential KPIs like ROI and scale ✅ ... come learn how Excited to be taking the stage today at my fourth Podcast Movement to have this informative discussion with the brilliant Krystina Rubino and Trenton Polley!
Good morning, Podcast Movement! We can't wait to see you all today. Don't forget to mark your calendars for an exciting panel today featuring Right Side Up's Krystina Rubino, Rocket Companies' Trenton Polley and our very own Tamara (Zubatiy) Nelson 🇺🇦. Here is a sneak peak of what they'll be talking about: Beyond balancing performance and brand safety, brands advertising in the podcast channel have a lot to think about before investing. In this panel you will learn (from experience) about how a well-respected brand in the highly regulated fintech industry successfully scaled podcast advertising while navigating the brand safety risks along the way, and you’ll hear how they successfully overcome these obstacles without sacrificing scale or ROI while maintaining confidence in their partnership choices. Whether you’re a performance marketer or brand advertiser, you will not want to miss this detailed and informative discussion.
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Here’s an episode you can’t afford to ignore! System1’s Jon Evans sits down with industry icon and Mischief @ No Fixed Address Co-Founder Greg Hahn to champion disruptive, out-of-the-box creativity. Learn from one of the world’s most talk worthy agencies—tune in to the podcast here: https://hubs.la/Q02LVMQm0 And while risky business can be nerve-wracking, System1’s Test Your Ad platform helps you mitigate creative risks by pre-testing ads with consumers. Check it out here: https://hubs.la/Q02LVVSz0 #Advertising #Creativity #Marketing
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Good morning, Podcast Movement! We can't wait to see you all today. Don't forget to mark your calendars for an exciting panel today featuring Right Side Up's Krystina Rubino, Rocket Companies' Trenton Polley and our very own Tamara (Zubatiy) Nelson 🇺🇦. Here is a sneak peak of what they'll be talking about: Beyond balancing performance and brand safety, brands advertising in the podcast channel have a lot to think about before investing. In this panel you will learn (from experience) about how a well-respected brand in the highly regulated fintech industry successfully scaled podcast advertising while navigating the brand safety risks along the way, and you’ll hear how they successfully overcome these obstacles without sacrificing scale or ROI while maintaining confidence in their partnership choices. Whether you’re a performance marketer or brand advertiser, you will not want to miss this detailed and informative discussion.
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We had a conversation with the Vice Chairman at Ogilvy UK, Rory Sutherland about how creativity changes not just brands but society. One of his many insights was that wherever brands interact with people, there is an opportunity for magic to occur. Listen wherever you get podcasts or check the link in the comments to watch the video. Have you experienced these magical instances in your engagements with some of your favourite brands? #TheLeadCreative | #TheLeadCreativePodcast | #Marketing | #Advertising
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Do more than get noticed; become Impossible to Ignore | Supporting social impact leaders and execs working to shape global conversations and shift social dynamics | Speaker on Visibility Biases in branding, marketing, PR
Some of us don't realize how much marketing and advertising influences our everyday decisions. It fuels our choices of where to shop, what to buy, and how to live. It also shapes our perceptions of the world around us—crazy, right? This makes it even more important to be aware of fair and inclusive advertising with the language that we use. In this podcast episode of The Marketing Remix, Reid Carr and I dive into the depths of motivational drivers, visibility biases, and balancing sustainability in the world of advertising. Tune in as we unpack the concept of bias in advertising, the way to recognize bias, and how to mitigate it within your marketing programs. Listen here! https://lnkd.in/ener7u5Q #brandexpert #branding #brandresearch #thebrandscientist
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To understand how to create magic, as a brand, in your interactions with customers, watch this conversation I had with the Vice Chairman of Ogilvy UK, Rory Sutherland. We delve into why some brands and products don't appeal at first, and we later can't live without them. I also asked him about how creativity can be used counterintuitively to change the course of marketing and brand building. Click the link in the comments to watch it. #ContentCreator | #TheLeadCreative | #Marketing | #BrandBuilding
We had a conversation with the Vice Chairman at Ogilvy UK, Rory Sutherland about how creativity changes not just brands but society. One of his many insights was that wherever brands interact with people, there is an opportunity for magic to occur. Listen wherever you get podcasts or check the link in the comments to watch the video. Have you experienced these magical instances in your engagements with some of your favourite brands? #TheLeadCreative | #TheLeadCreativePodcast | #Marketing | #Advertising
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Thanks for joining me Colin, and for writing this article that lays out how TwentyFirstCenturyBrand thinks about this balancing act of long- and short-term marketing goals, and the power of 'brand' to drive growth.
Based on my conversation with Ann Marie Kerwin in the podcast series “Marketing Truth 2: How strong brands help balance long-term brand building and sales”, WARC asked me to explain how “brand” is much more than a company’s marketing campaigns, and how embracing the power of brand can help organizations deliver results. I unpacked the different elements that potentially hold companies back from unlocking the full power of brand to drive effectiveness: -The misperception that brand is only about marketing -Commitment, courage and consistency to drive change -Fine-tuning calibration and measurement You can read the full piece here: https://lnkd.in/gApAuq2j Special thanks to Audrey Dahmen for her contributions to this article! #WARC #MakeitWARC #MarketingTruthSeries #MarketingEffectiveness #BrandEffectiveness TwentyFirstCenturyBrand
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Did you catch our co-founder Jenn ten Seldam on the ‘Growth Unlocked’ podcast? Jenn ten Seldam recently joined Kieran Krohn on his Growth Unlocked Podcast for an insightful interview discussing trends shaping the future of marketing, her personal and professional values and the importance of personal rituals and thinking practices (FYI- Jenn suggests swimming!) One key takeaway was Jenn’s response to a particularly frustrating (and common) problem that many marketers face within the workplace- which is the value of their work being scrutinised- everyone's a marketer! “So much of it is about connecting what we do day-to-day to what the rest of the business is trying to achieve and being able to connect the dots between the two things. I think it’s a bit of an ironic curse with marketers that we’re very good at thinking about how we communicate to customers and we have really strong strategic tool sets that we use to really identify the audience we’re speaking to and think about how we get the message that we want to get across, across- and we don’t apply that internally… so a lot of what we do is actually really highlighting that to the people that we coach.” Have a listen and let us know what you think below.
Helping C-Suite Scale Profitably w/ AI Powered Systems 💠 3x Your HubSpot Adoption in 90 Days 💠 ex-HubSpot 💠 DM me “SCALE” to get started
As former CMO of SEEK, she’s transformed marketing functions, evolved brands and supported the careers of marketers around the world Jenn ten Seldam is a proven leader and advocate for strategic alignment. Her expertise in aligning marketing initiatives with business strategy is outstanding. Her knowledge in building strong relationships with CFOs drives marketing success. Here’s a few takeaways from our convo on the Growth Unlocked Podcast: ↳ Form strong CFO relationships so they can advocate for the value of marketing ↳ The importance of aligning marketing initiatives with wider business strategies ↳ Shifting the perception of marketing from a Cost Centre to Growth Engine ↳ How to advocate for team autonomy by providing strategic guardrails ↳ The value of seeking diverse perspectives to solve big problems ↳ Innovation is driven by efficiency rather than for its own sake And as always — there is much more that you can’t miss. Links to watch and listen in the comments below. See you on the other side.
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Watch the full episode hosted by Gary Vaynerchuk on YouTube here: https://youtu.be/i2tZ2viudvw?si=TXQT-SOmhVL5hIv5 And watch the full episode hosted by Jim Stengel here: https://youtu.be/oq6QLLNCJIg?si=IukA_ak88YAzeXgJ