This fintech startup achieved INR 4000 crore+ trading turnover within just two years! 🤑
In today’s #WednesdayWisdom, FavcyVB presents the success story of Upstox, founded by Ravi Kumar, Raghu Kumar, and Shrini Viswanath.
In 2008-09, the three returned to India from the US.
They noticed how difficult it was for regular users to start trading or investing. They spent the next two years researching algorithmic trading and the market; they wanted to make it easier for people to interact with the financial markets.
💰 What was the major problem they identified?
1. In 2009, India had a low equity market participation rate of just 2%.
2. Traditional brokerage firms were often complex and expensive, discouraging new investors.
💰 How did they solve the problem?
1. To make investing simple, affordable, and accessible, they started in 2009 (then known as RKSV) as a small operation.
2. They solved the problem by introducing a user-friendly platform with low brokerage fees.
3. This helped them achieve Rs 4,000 crore+ trading turnover within two years.
💰 Growth and Funding
1. Secured funding from Kalaari Capital and a significant investment from Ratan Tata, boosting their expansion.
2. Became the first broker to onboard 10 lakh users in 2020 (recognized by CDSL).
3. They achieved unicorn status in 2021 with a $25 million investment from Tiger Global Management.
💰 Revenue Model:
1. Upstox primarily earns from brokerage and associated service fees (around 80.7% of revenue).
2. They have over 1.85 million active clients, making them the second-highest among Indian stockbrokers (based on NSE data).
💰 The road ahead…
Upstox continues to grow, surpassing a trade turnover of $60,000 crore+ in 2022.
They are likely to keep innovating and expanding their product offerings to cater to the evolving needs of investors.
#success #story #fintech #favcy
Debt Management
2wThis is a great!