Athletic Brewing just raised $50M at a $800M valuation 🍻 General Atlantic led the investment, boosting the nonalcoholic beer brand's production and global expansion. No longer a buzzkill, Athletic Brewing Co.’s NA craft beers are in high demand: — Sales grew 60% YTD through June. — It holds 19% of the nonalcoholic beer market. — It became a top-20 US brewer by volume last year, making 258K barrels. CEO Bill Shufelt says Athletic Brewing wasn’t created to replace full-ABV beer. Targeting the 41% of Americans seeking to reduce—but not eliminate—alcohol, its beverages are a healthier stand-in for social gatherings and recreational pursuits. Unlike functional beverages, NA beer is surging for what’s not in it. With younger generations ditching alcohol, more sober swaps will follow — and Athletic will be ready for another round. 📖 Read the full story on Fitt Insider → https://lnkd.in/eR_bEpf8 📩 Subscribe to our newsletter for more health & wellness headlines, trends, and insights. → https://lnkd.in/ePW8y89d
I had one last night. Cutting back (not fully cutting out...yet) on alcohol has had such a positive affect. AB's help that transition, and they're GOOD! Blue can for life.
This month marks 7 years without an alcohol beverage. Being that I was an IPA guy, I started to crave and miss the hoppy taste. So when I came across Athletic Brewing Co. I was thrilled to find it was exactly what I was look for. Congratulations on a job well done. Cheers.
Massive shifts in the beverage industry these days. Very cool to see a craft non-alcoholic beer company seeing so much success. I’m super interested to see how this new category (and others) will begin to shift the bar industry in general.
A pretty epic story! And 19% is huge!
Incredible product!
It is such an important category, and I am thrilled to see it being recognized. My go-to NA 🍻
Athletic Brewing has become my go-to wherever and whenever I find it as an option. And lately, I'm finding it's most places and most times. Such deserved success here.
Love it and happy to be an Ambassador for the brand.
Been watching the rise of Athletic and enjoying their "beers" for years. Pumped to see them continue to grow and succeed!
SVP Sales & Strategic Partnerships | CHIEF Member | Partnerships - Sales - Revenue Ops - Growth Executive
1moThese guys are amazing!