Anthony Vennare’s Post

Athletic Brewing raised $50M at a $800M valuation 🍻 General Atlantic led the investment, boosting the nonalcoholic beer brand's production and global expansion. No longer a buzzkill, Athletic Brewing Co.’s NA craft beers are in high demand: • Sales grew 60% YTD through June. • It holds 19% of the nonalcoholic beer market. • It became a top-20 US brewer by volume last year, making 258K barrels. Targeting the 41% of Americans seeking to reduce—but not eliminate—alcohol, its beverages are a healthier stand-in for social gatherings and recreational pursuits. Unlike functional beverages, NA beer is surging for what’s *not* in it. With younger generations ditching alcohol, more sober swaps will follow — and Athletic will be ready for another round.

Athletic Brewing Co. is now valued at $800 million! And they just secured another $50 million in equity financing. Hats off to Bill Shufelt, John Walker and their team. How were they able to do this? 1. Surging Ahead in a Growing Market: Athletic Brewing leads the nonalcoholic craft beer market with over 19% U.S. market share and is driving 32% of the category’s growth, ranking as the 10th largest U.S. craft brewery and 20th overall.   2. Strategic Growth and Expansion: Committed to promoting health and wellness, Athletic Brewing is set to double its brewing capacity in the U.S., responding to increased consumer demand for healthier beverage options. 3. Health Trends Driving Change: Over 40% of Americans, particularly millennials and Gen Z, are reducing their alcohol intake, boosting the popularity of Athletic Brewing’s enjoyable, high-quality nonalcoholic options. 4. A Future of Innovation and Leadership: CEO Bill Shufelt is focused on transforming drinking culture and expanding the occasions for enjoying nonalcoholic beer, setting new industry standards that distinguish Athletic Brewing from traditional beer giants. What do you think is the primary driver behind this disruption in the beer market? #athleticbrew #nonalcoholic #sober #beverageindustry #beverage

Athletic Brewing is dominating the nonalcoholic beer market. According to NielsenIQ data, Athletic Brewing represents 19% of the domestic nonalcoholic beer market, making it the top nonalcoholic beer brand in the country. Founded in 2017, Athletic Brewing Co. opened the doors to its nonalcoholic craft brewing facility within a year. Here's how Athletic Brewing went from a startup craft brewery in Connecticut to Whole Foods’ top-selling beer brand in under a decade.

Athletic Brewing Raises $50M Amid Nonalcoholic Beer Boom 🍻 Athletic Brewing Company has secured $50 million in equity financing, led by General Atlantic, to boost production and expand its nonalcoholic beer offerings. CEO Bill Shufelt said the company aims to transform drinking habits and meet growing consumer demand. Launched in 2018, Athletic Brewing has become the 10th largest U.S. craft brewery, holding over 19% of the nonalcoholic beer market and driving 32% of the category’s growth. The company’s valuation has doubled to $800 million. With two U.S. brewing facilities in Connecticut and San Diego, and a third on the way, Athletic Brewing aims to double its capacity. The company's success is driven by health trends, with many Americans, especially millennials and Gen Z, reducing alcohol consumption. Major beer brands like Heineken and Budweiser are also entering the nonalcoholic market. “We want to give people beer they can drink seven nights a week and feel good about,” said Shufelt. #NonalcoholicBeer #AthleticBrewing #HealthyLiving #Investment #CraftBeer #BeerIndustry #GeneralAtlantic #HealthTrends #Millennials #GenZ

Forget the buzz, Athletic Brewing is redefining the beer game—without the booze. The biggest nonalcoholic beer brand in the U.S. has just closed a fresh financing round that values it at a staggering $800 million—double its valuation from just two years ago. Founded in 2017, Athletic Brewing has quickly outpaced competitors like Heineken and Budweiser to become the top nonalcoholic beer brand in U.S. grocery stores. The secret to their success? - A brewing process that mirrors traditional beer-making but keeps alcohol levels incredibly low - Their lineup includes everything from IPAs to Lagers and Ale’s, catering to a growing market of health-conscious consumers - As consumers, especially the younger crowd, cut back on alcohol, nonalcoholic beer has become the fastest-growing segment in the beer industry, hitting a $20 billion market valuation in 2023 - Notable backers include: J.J. Watt, David Chang, and Lance Armstrong Last year, Athletic Brewing exceeded $90 million in sales. And with the value of the non-alcoholic beer market projected to be $40 billion by 2033, the company is poised to lead the charge, proving that you don’t need alcohol to have a good time. 📸: Spencer Platt / Getty Images

For those in the non-alcoholic category already, headlines about the explosion of growth at Athletic Brewing Co. have become so common it's easy to tune them out. But that would do a disservice not only to what they've accomplished as a company, but what's happening in the industry overall. The doubling of their company valuation to $800M from the last round is a testament not only to their own success, but the consumers who are driving it. Which, these days, feels like (almost) just about everyone who consumes adult beverages. Congratulations to Athletic for all of their continued success, which only serves to validate the financial value of the category, and, ultimately the understanding that non-alcoholic beverage growth is not just going to come from macro alcohol or beverage brands adding NA product lines, but from a wide swath of new players who are innovating in the market as well. It's an exciting time to be in this industry, and a healthier one as well. #nonalcoholicdrinks #nonalcoholicbeer #beverageindustry https://lnkd.in/gVP9iy5W

The surge in non-alcoholic beer sales has been amazing to watch over the last year or two, and reflects the incredible growth that we have seen in NA spirits at Ritual Zero Proof. While it feels as if there has been more media focus than ever on the NA market, we are still at the beginning of a broader movement towards mindful drinking, with high quality non-alcoholic options readily available and sought after. It’s an exciting time for the entire sector, and the latest investment in Athletic Brewing Co. is another indicator of the momentum we are building collectively as an industry. The growth of the non-alcoholic beverage sector is more than a trend—it’s a cultural shift. Consumers are not just looking to cut back on alcohol; they are actively looking for a healthier, more mindful lifestyle. They want to have great experiences with friends, and they want to feel good the next day. That’s what Ritual, Athletic and other brands are working on as we shape and meet the demands of new generations of consumers. Bill Shufelt at Athletic Brewing is pioneering the non-alcoholic beer sector in the same way that we are doing for spirits at Ritual. I couldn’t be more thrilled for him and the team at their new investment. A rising tide lifts all boats. Investors are excited about the potential for this market, and that’s good for companies such as ours – but it’s also good for consumers who want more choice, better products and deeper availability. The future of mindful drinking is here, and it’s only going to get brighter.

How Athletic Brewing Made Millions on… NONALCOHOLIC BEER? Athletic Brewing Recently, a nonalcoholic beer company, Athletic Brewing, is making big money and keeping up with its boozy competition. After its latest fundraising effort, the brand is valued at over $800 million. In this article, we cover how they’re dominating the marketplace and their plans to keep growing… Athletic Brewing is Capitalizing on Growing Demand Brands like Liquid Death are already proof that nonalcoholic beverages are becoming more popular. However, beer sans alcohol has been a tough sell… Until now. “WE’RE OUT ON A MISSION TO CHANGE HOW PEOPLE DRINK.” WITH THE MARKET FOR NON-ALCOHOLIC BEER EXPANDING, @ATHLETICBREWING CEO BILL SHUFELT EXPLAINS WHY HIS BREWS ARE MORE POPULAR THAN EVER. WATCH #MORNINGINAMERICA: HTTPS://T.CO/61AQBHOPRY PIC.TWITTER.COM/8W8DDGFAA7 — NewsNation (@NewsNation) February 6, 2024 To that end, Athletic Brewing is looking to make NA beer and cocktails popular with a brilliant strategy… MAKING THEM TASTE GOOD AND GETTING THEIR PRODUCTS INTO MORE GROCERS NATIONWIDE. Yes, that sounds simple. However, it has not been well-executed until co-founder and CEO of Athletic Bill Shufelt got into the “non-beer” business. From a background in hedge fund investing, Shufelt realized that his entire lifestyle was attuned to health… Except his consumption of alcohol. After that, Athletic Brewing was founded and is now in the top twenty breweries nationwide. Further, that includes ones that brew regular alcoholic beverages. That success has resulted in an extremely successful capital-raising event that totaled around $50 million. So, what are they planning to do with all that beer money? How the Brand Plans to Use New Capital In an interview with The Wall Street Journal, Athletic Brewing revealed their plans for the newly raised funds… Adding a third facility to double its brewing capacity in the near future. An impressive feat considering last year they sold 258,000 barrels of booze-free brew. With trends as they are, it’s probably the investment will pay off.

Athletic Brewing is America's biggest non-alcoholic beer brand and it just closed a new financing round that gives it an implied valuation of around $800m! It was only founded in 2017 and was called "Athletic" because it wanted to reflect the lifestyle of its customers and because it was an easy name to shout in a noisy bar 🤣! This is notable for the following reasons: 🚫 Younger people are drinking less than previous generations. This is probably because a) they are more health-conscious and b) because there are actually some pretty decent alcohol-alternatives out there. 🍺 Non-alcoholic beer is now the fastest-growing segment of the beer market. Earlier this week we saw Carlsberg buy Britvic as the former wanted to boost its non-alcohol product line-up. 😇 There seems to be a change in the locations and what goes on in social gatherings (particularly in work-related events) so they are more inclusive of non-drinkers. Brewers around the world are re-working their product array to take the above into account. I would have thought that any non-alcoholic beverage specialists will either continue to grow quickly or get bought out by a big player like Diageo, Asahi etc. That would certainly give founders something to toast! Will you be drinking alcohol whilst watching tonight's football match between England and the Netherlands?? If you want more insights like this, please subscribe to Watson's Daily. For a free trial, use this link ➡️ https://lnkd.in/epkYAp6g Today's edition of Watson's Daily comments on 17 stories from 5 major newspapers, cut down from 147 stories. I take up to 5 hours each morning to write Watson's Daily so you can read the most important business news in just 10 minutes per day. I SAVE YOU TIME - so you can concentrate on the good stuff 👍! Also - THIS SORT OF NEWS CAN BE FUN!!! I show you how to enjoy it 😁

Athletic Brewing is America's biggest non-alcoholic beer brand and it just closed a new financing round that gives it an implied valuation of around $800m! It was only founded in 2017 and was called "Athletic" because it wanted to reflect the lifestyle of its customers and because it was an easy name to shout in a noisy bar 🤣! This is notable for the following reasons: 🚫 Younger people are drinking less than previous generations. This is probably because a) they are more health-conscious and b) because there are actually some pretty decent alcohol-alternatives out there. 🍺 Non-alcoholic beer is now the fastest-growing segment of the beer market. Earlier this week we saw Carlsberg buy Britvic as the former wanted to boost its non-alcohol product line-up. 😇 There seems to be a change in the locations and what goes on in social gatherings (particularly in work-related events) so they are more inclusive of non-drinkers. Brewers around the world are re-working their product array to take the above into account. I would have thought that any non-alcoholic beverage specialists will either continue to grow quickly or get bought out by a big player like Diageo, Asahi etc. That would certainly give founders something to toast! Will you be drinking alcohol whilst watching tonight's football match between England and the Netherlands?? If you want more insights like this, please subscribe to Watson's Daily. For a free trial, use this link ➡️ https://lnkd.in/epkYAp6g Today's edition of Watson's Daily comments on 17 stories from 5 major newspapers, cut down from 147 stories. I take up to 5 hours each morning to write Watson's Daily so you can read the most important business news in just 10 minutes per day. I SAVE YOU TIME - so you can concentrate on the good stuff 👍! Also - THIS SORT OF NEWS CAN BE FUN!!! I show you how to enjoy it 😁