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Podcasts offer a unique way to engage with your audience, providing valuable content in an easily consumable format. They build brand authority, foster loyalty, and reach new audiences, making them a powerful addition to your marketing strategy. https://lnkd.in/dwaNSPJP #PodcastMarketing #DigitalMarketing #ContentMarketing #AudienceEngagement #BrandAuthority #MarketingStrategy #BusinessGrowth #PodcastingBenefits #BrandLoyalty #MarketingTips

Ready to move your podcast to the next level? We've got some good advice that will assist you increase your listener base! From marketing methods to audience engagement, we know what works for creating a successful podcast. It all starts with recognizing your target audience and meeting them where they are, whether that's on social media, via email newsletters, or in podcast communities. To increase interaction, consider holding contests, inviting visitors with significant followings, or even staging live events. These approaches can generate interest and make listeners feel like they're a part of a community. Want more advanced suggestions for making your podcast a success? Stay tuned for our expert marketing and audience-building tips! We're here to help you grow your audience. #PodcastGrowth #MarketingTips #BuildYourBrand

🚀 btr media Podcast Highlights 🚀 btr media had the pleasure of hosting Vanessa McPhill , MS on the podcast. What a conversation it was! Vanessa is a digital marketing expert, and the discussion was packed with insights that are too good not to share. 🌟 Highlights from the chat: 🔶 The Changing Landscape of Digital Marketing: Vanessa highlighted how the playing field has leveled over the years. Gone are the days when big brands with hefty budgets dominated. Now, it's all about creating great connections and being scrappy. A strong brand can emerge from a simple, authentic message that resonates with the audience. 🎯 🔶 The Power of Targeted Reach: At Garden of Life, Vanessa and her team shifted their focus from broad reach to targeted reach. They understood that reaching the right audience is more impactful than just reaching a large audience. This approach significantly boosted their return on investment and brand metrics like awareness and favorability. 📈 🔶Metrics That Matter: Vanessa emphasized the importance of blending performance and awareness metrics. It's not just about sales; it's about long-term brand health. They implemented a scorecard system to measure success across different channels, ensuring each channel was utilized effectively. 📊 🔶 Incremental Changes Lead to Big Wins: The transition to this new way of thinking wasn't an overnight switch. It was a gradual, incremental process over a year. By connecting various metrics and demonstrating their impact, they could show leadership the value of their efforts beyond immediate sales. 🏆 🔶 Creating Authentic Connections: Vanessa's passion for understanding the consumer shone through. She believes in the power of authentic connections and creating content that resonates on a personal level. This approach has been key to their success in digital marketing. 💡 A big thank you to Vanessa McPhill , MS for sharing her expertise and experiences. If you missed the episode, I highly recommend giving it a listen. It's packed with valuable takeaways for anyone in the digital marketing space! #DigitalMarketing #Podcast #btrmedia #MarketingInsights #BrandStrategy #TargetedReach #AuthenticConnections #OpenInternet #Amazon #Walmart #Instacart

Our latest episode of Pulse by Intuji, which discusses the world of dark social, with Passetto's CEO Chris Walker, reveals its significance in the B2B marketing landscape. Dark social represents the myriad ways people share information and communicate in spaces not tracked by conventional analytics, from private messaging to unattributed content shares. "Dark social, through the scale and maturity of the Internet, has created tons of content distribution channels...that don't get tracked by attribution software." This phenomenon underscores the importance of understanding where and how trusted exchanges happen beyond the reach of traditional marketing metrics. This episode highlights that the most valued information sources for customers are their networks of peers and thought leaders—spaces where direct, personal communication trumps overt marketing efforts. Recognising the impact of dark social is key to grasping the full scope of how decisions are influenced in the digital age. Want to hear the full conversation? Catch the full episode at the links below, or find us wherever you listen to your favourite podcasts - ➕ YouTube - https://buff.ly/4cB1E4N ➕ Spotify - https://buff.ly/3J3MQxV ➕ Apple Podcasts - https://buff.ly/4cCnRiZ ➕ Deezer - https://buff.ly/3J3MQOr Also, give us a follow on the platforms below to keep up with the latest from Pulse by Intuji - 👉 LinkedIn - https://buff.ly/3J5Pu6u 👉 YouTube - https://buff.ly/4cB1E4N 👉 TikTok - https://buff.ly/4aIF3S9 👉 Instagram - https://buff.ly/3J3MPKn 👉 X/Twitter - https://buff.ly/3J3MQ0T 👉 Website - https://buff.ly/4aIF3l7 #DarkSocial #B2BMarketing #PulseByIntuji #ContentDistribution #PeerInfluence #DigitalCommunication #MarketingStrategy #UntrackedSharing #CustomerTrust

Still Guessing What Your Audience Wants? Time to Go Data-Driven! 📊 Many podcasters rely on intuition. Here’s the harsh truth: If you’re not leveraging data, you’re falling behind. 😳 Why Go Data-Driven? - Precision Targeting: Know exactly what resonates with your listeners. - Optimize Engagement: Identify and fix drop-off points. = Personalized Content: Tailor episodes based on listener data and feedback. 💡 Get Started: - Analyze Patterns: Use tools like Spotify for Podcasters. - Track Metrics: Focus on comments, shares, and likes. - Iterate: Adapt content based on feedback. Stop Guessing, Start Knowing. Transform your podcast with data-driven insights. Ready to take the leap? Let’s discuss! 👇 #DataDrivenPodcasting #PodcastGrowth #ContentStrategy #BusinessPodcast #DigitalMarketing #GrowthHacking

Newsletters are for audience ACQUISITION. Podcasts are for audience RETENTION. Ben Bradbury shared this idea on Jimmy Daly’s “Content, Briefly” podcast — and I couldn’t agree with it more. When you’re using paid media to grow your owned audience…focus your media spend on newsletter subscriptions. Build that asset of 1st party data — owned media for the win. Then incorporate the content from your show (especially your clips) into a segment in your newsletter. As newsletter subscribers start to consume your podcast…that’s when they’ll start to fall in love with your thinking (assuming you’re good). Affinity happens when someone spends 20-40 minutes of their week listening/watching you. Newsletters just aren’t built for that — obviously lol Newsletters — audience acquisition Podcast — audience retention #BuildingMediaBrands #ByeByeCommodityContent

By encouraging subscriptions to both your podcast and mailing list, you're not just building an audience; you're nurturing a dedicated community invested in the journey you're taking together. Some of the benefits are: 🚀 Direct Connection: Build a direct line to your audience, delivering updates, episode releases, and exclusive content straight to their inbox. 🤝 Community Building: Cultivate a loyal community by offering behind-the-scenes insights, bonus materials, and exclusive perks. 💡 Strategic Engagement: Utilize your mailing list strategically for surveys, polls, and targeted promotions, enhancing audience interaction. 📈 Growth Catalyst: Fuel audience growth by converting casual listeners into dedicated subscribers, fostering a more engaged and invested community. Start your mailing list today—it's the key to deeper connections and sustained podcasting success! 📩🎧 #PodcastingTips #MailingListSuccess #PodcastGrowth

How did a podcast targeting a B2B audience hit #1 in Fiction on Apple Podcasts last week? Through the power of Hollywood level storytelling. Next week join Anthony Kennada from AudiencePlus, Ian Faison from Caspian Studios, and Christopher Dean from Gympass as they breakdown 'Murder in HR'. They'll be discussing: - Strategies for weaving compelling Hollywood-style narratives into B2B content. - A deep dive into the success story of "Murder in HR" – the challenges faced, creative processes, and the outcomes achieved. - Practical tips on leveraging storytelling elements to increase B2B audience engagement. - The future of B2B content: How merging entertainment and information can revolutionize the way we communicate in business. Register 👉 https://lnkd.in/g9pwkSVz #ownedmedia #b2bmarketing

Ever wondered why you should invest in media channels and PR when you already have your own social media? Heather Holmes💥 shares insights on the immense benefits of reaching new audiences, enhancing your credibility, and standing out in a saturated market. 📈 She explains how being featured in the press and on TV can transform your business by attracting new customers and adding prestige to your brand. 🌟 Tune in to discover why leveraging media and PR is a game-changer for your marketing strategy! 🎙️ 🎙️To watch the full podcast, check us out on: YouTube: https://bit.ly/3WHzTlw Spotify: https://bit.ly/3QPWTLa #MarketingTips #BusinessGrowth #MediaStrategy #PRPower #BrandCredibility #NewAudiences #BusinessSuccess #StandOut #EntrepreneurLife #MarketingStrategy #PressCoverage #CustomerAttraction #SocialMediaMarketing #PublicRelations #MarketingInsights