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Changes are coming for mobile marketers on iOS. After years of SKAdNetwork for privacy-focused app attribution, it appears that a new framework — App AdAttributionKit — will take its place. Great read from AdExchanger's Allison Schiff unpacking these changes (and thanks for the shoutout to our team at Dataseat (Now part of Verve Group)!) ⤵️ https://hubs.la/Q02BmWKP0

Apple Is Quietly Replacing SKAdNetwork And PCM With A New Ad Attribution Framework | AdExchanger

Apple Is Quietly Replacing SKAdNetwork And PCM With A New Ad Attribution Framework | AdExchanger

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