Verve’s Post

New privacy's frotier is ahead. How we can manage with Android Privacy Sandbox? Very good article!

In this podcast video, Remerge CEO Pan Katsukis talks to Google's Trenton Starkey and Verve Group's Gaylord Zach about how we pioneered on-device bidding for a more privacy-centric future of mobile advertising. Watch now: bit.ly/3RjLjrV #userprivacy #privacysandbox #mobilemarketing #appmarketing #googleprivacysandbox

In a recent Mobile Dev Memo podcast, Paul Bannister, CSO at Raptive, talked about significant shifts in #adtech. His expertise is invaluable as brands explore alternatives that balance user privacy with advertising effectiveness. Exploring adtech's future, the host Eric Seufert inquired, “Do you view clean rooms as TEEs?” Paul affirmed, “If you're doing activation, I think it should be a TEE.” This perspective underscores the importance of secure, privacy-focused solutions in today’s advertising ecosystem. As the advertising industry navigate away from third-party cookies, the challenge isn't just about finding alternatives—it's about improving precision and reach without compromising on privacy. Our data clean rooms are designed to meet these needs. Powered by TEEs, they allow high-precision, high-reach audience activation, where your first-party data remains under your control — and is never shared with publishers or solution operators. This ensures that your advertising is not only effective but also respects user privacy. Listen to the podcast below. #thirdpartydeprecation #firstpartydata #privacysandbox

Tom Shea discusses how iOS 14.5 catalyzed growth for Adgile Media Group by reshaping the digital ad landscape and increasing the appeal of out-of-home advertising. He explores how this change shifted the value equation, making their non-digital methods more compelling amid rising digital costs, especially during peak times like Q4. Tune into our latest podcast episode for an in-depth look at the strategic dynamics that are redefining advertising efficiencies. https://lnkd.in/ehDuvmUz

What's the fastest you've gone from seeing an ad to making a purchase? For me - maybe 10 seconds. And it was all done within the Instagram platform. The power of social and e-commerce is undeniable, largely in part due to social platforms like Meta, TikTok for Business, and Pinterest developing tools to make the path to purchase a simple one. Kurt Elster and I sat down on the #SocialComplexPodcast to dig into the social e-commerce landscape. We're talking about everything from user experience to data privacy (err, no privacy) and beyond. It's a jam-packed episode, now streaming wherever you listen to podcasts. Tune in here ➡️ https://bit.ly/43kFJux

Just did my first podcast with Aaron Young on the latest changes in Google Ads. This episode will go live in July! For more information about his channel check: https://lnkd.in/evZ24K5c ----------- For more tips and information about Ads check my Google Ads settings template: https://lnkd.in/e65mXXai #PPC #SEA #Ads #GoogleAds

Well, I can't agree more with Ksenia Yurkina and her vision on the current situation in mobile ad marketing! Don't miss out the other two tendencies, check the new UGC Byte Talks Podcast Episode featuring Ksenia, Head of Marketing at Apptica. "How To Optimise Mobile Ad Trends and Boost Your Performance Marketing" #MobileAdvertising #DigitalMarketing #AdTrends #UserGeneratedContent #MarketingStrategy #UGCByteTalks #InnovativeMarketing #AdCreatives #MarketingInsights #TechPodcast

Is this the end of YouTube? If you needed an excuse to kick the #socialmedia habit and spend more time reading books and listening to podcasts, here is a good one - https://lnkd.in/erWXiDKv #technology #business

Is Google's Privacy Sandbox the reason why it isn't going ahead with deprecating third-party cookies on Chrome? On the latest episode of the Performance Marketing Unlocked podcast, PMW's Premium Content Editor, Jyoti Rambhai, and News Reporter, Reem Makari, join host Joseph Arthur to answer all the burning questions surrounding Google scrapping its deprecation of third-party cookies. Also in this episode, Mike Fantis, VP and Managing Partner of DAC Group UK, speaks about the chain of events leading to Google's decision and attempts to determine the answer to the biggest question of all – what does this move mean for the future of data? #marketing #advertising #performancemarketing #cookieless #data #firstpartydata #thirdpartydata #cookiedeprecation

A really clear and comprehensive explanation and discussion of the subject. Well done Reem Makari Joseph Arthur and Jyoti Rambhai