Verve’s Post

Google is celebrating a major milestone in its mission to make RCS messaging the standard messaging standard used around the world instead of the outdated SMS and MMS protocols: more than one billion users are now actively using Google Messages with RCS enabled. Google has made a heavy push for RCS in the last decade. RCS enables features such as the exchange of high-quality media files and end-to-end encryption in the native SMS/MMS apps on Android devices; since RCS is built into the native SMS/MMS app, it can fall back on those traditional standards when there is no internet connection. #google #GoogleMessages #sms #mms #businessdor

In 2024, Google Play Store optimization isn't optional—it's essential. Maximize your app's potential, increase visibility, and drive downloads with proven optimization strategies. Let's make your app the next big thing! I'm excited to announce that I've earned my Google Play Store Listing Certificate! 🎉📱 #GooglePlay #AppOptimization #appgrowth

How can Publishers monetise their mobile apps? 📱 While Google's AdMob is a popular choice, it's just the tip of the iceberg! Working with multiple App Publishers, we have seen positive uplifts in CPMs from Google the moment Header Bidding joins the auction 🚀 Not only do Publishers benefit financially, but Advertisers also get enhanced buying options. We suggest App Publishers check out Prebid Mobile by Prebid.org for its lightweight SDK and emphasis on publisher earnings. Having second thoughts because of the technical complexity of Prebid Server? That's where Relevant Yield steps in! Catch Alexander Fawcett & Olli Järvilehto diving deeper into this at Admanagerforum this Thursday, November 9th. Hope to see you there! #InAppMonetization #HeaderBidding #Programmatic

Prebid Mobile has grown in popularity this year thanks to Prebid's neutrality and the continuous improvement of #Prebid SDK. Marry Prebid SDK with our Prebid Server to get started on in-app header bidding. Not to mention you will get analytics and a UI to easily configure Prebid 😉 #appmonetization #headerbidding

When you have a commercial app, you should read a few tips on monetising it better. #inappmonetiazation #headerbidding

📣 Attention mobile marketers! Enhance your probabilistic attribution matches on Android using UTM parameters. 👀 Google includes them directly in the Play Store app binary... However, this won't last forever. Learn more from Foundry VP Grant Simmons ➡️ https://lnkd.in/ekmGWZwe #digitalmarketingtips #attribution #digitalmarketing

This isn’t an endorsement - but a hat tip. one of my favorite app functionalities to use is Google’s hum to search mechanism. I barely touch the Google app, except for this feature.  how it works: you hum a song and Google searches for that sound. The hum feature specifically is fascinating because clearly Google has invested in sound engineering on a massive scale but for someone who travels a lot like me, this surpasses Shazam.  but knowing the searching is becoming more intelligent when aligning text (like in the image attached) with sound is impressive…and makes me wonder what else is on the horizon. #searchstrategy 

🍏 Oops! I've been so engrossed in using what I learned that I forgot to shout about it! I just snagged my Apple Search Ads Certification from #Apple. Less about the paper, and more about powering your brand's visibility. 🚀 Now I am ready more than ever to help your business or mobile app shine in the Apple universe! #AppleSearchAds #LevelUp