🔥 Hot off the press: the North American edition of VideoWeek's CTV Advertising Guide is here! Verve is a proud sponsor of this in-depth resource — a must-read for both the buy-side and sell-side of advertising on connected television. The comprehensive guide includes: 🔹 Map of the CTV landscape in North America 🔹 Interviews and explainers with industry leaders 🔹 Evolution of data in CTV 🔹 Breakdown of sell-side offerings in the US All this and much more 👇 https://hubs.la/Q02FYg6l0
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Premium CTV = content ➕ quality viewing experience ➕ ad quality Paramount's TV Now delivered panels and fireside chats from industry leaders across the the media landscape discussing premium CTV's opportunities and challenges. What is your CTV priority for 2024? 💡
Top media and advertising industry figures discussed the state of premium video and programmatic at Paramount Advertising's TV Now event. Read more from our Publishing Partner, Paramount Advertising. #TVNow https://ow.ly/kWp350Qiygm
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Chief Marketing Coach: Driving Growth in Your Prospects, Pipeline, People, Processes, Profits, Products and Purpose
Daily viewing of CTV by US adults will be within one hour of linear TV next year according to Insider Intelligence. Advertisers need to make sure they’re maximizing ad value by thinking of CTV differently. https://bit.ly/3u8LtK3
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Linear television advertisers can drive more conversions without increasing ad spend by shifting media dollars to CTV (like we did for our client). Read our case study to learn more. https://bit.ly/4dHDmqn
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Discover the power of Connected TV! 🌟 Did you know it boasts a 13% higher attention index and a whopping 74% higher co-viewing incidence compared to linear TV? 📺✨ Dive into the future of entertainment and advertising! 👉 Ready to transform your ad strategy? DM us TODAY to learn more about CTV/OTT and revolutionize your marketing game! #ConnectedTVRevolution #EngageTogether
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Dive into the dynamic world of CTV advertising with Lydia Daly! Join us as we explore the perfect blend of art and science in the realm of connected TV advertising. Don't miss this insightful partner content piece unraveling the secrets behind effective CTV strategies. Read now: https://brnw.ch/21wJCVA Innovid #CTVAdvertising #ArtAndScience #MarketingInsights #sponsoredcontent
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Interesting numbers regarding CTV advertising. TV is an important channel for many companies and with the shift in TV viewing, it is intriguing to see where marketers are increasing their budgets. #CTV #Advertising #TVAdvertising #TV #Marketing More Than 23% of Marketers Plan More CTV Ad Spending https://lnkd.in/gDfs2Xkc?
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This quote by Dan Mouradian gives a glimpse of how #CTV is going to transform television advertising as TV becomes 100% digital over the next few years.
🔥 Advertising on CTV? Find out what Dan Mouradian's talking about this #MeasurementMonday. Discover the current state of TV ad optimization with 📈 new research, 💯 case studies and 💡more: https://bit.ly/3sQXymU
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🔥 Advertising on CTV? Find out what Dan Mouradian's talking about this #MeasurementMonday. Discover the current state of TV ad optimization with 📈 new research, 💯 case studies and 💡more: https://bit.ly/3sQXymU
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Advanced television advertising has grown in popularity as advertisers are able to better target individual viewers with personalized messaging. We partner with advanced television players by offering our privacy-safe data and identity capabilities to enhance the way we connect with consumers across TV platforms. Learn more about how we partner to improve advertising across advanced television, here: https://lnkd.in/dYYx25Ba #TVTargeting #AdvancedTV #ConnectedTV #TVAdvertising #AdTech
