ICYMI: our own David Philippson of Dataseat (Now part of Verve Group) shared his insights on the #SKAN situation, privacy in adtech, contextual, and much more on the latest episode of The Groove with Peggy Anne Salz.
Content Marketing Strategist, Journalist, Online Host, Writer @ Forbes, Pocketgamer.biz & other major media outlets
The 5 Major Advantages Of SKAN You Might Not Know And Other Adtech News 📈 Profitable growth in a privacy-first landscape means embracing the shifts and shakes in the adtech industry. 🤯 But staying up to date is no small feat—especially as major players continue to move goalposts and muddy the water with unclear expectations on enforcement. 🤓 Luckily, David Philippson, Co-Founder and CEO of Dataseat (Now part of Verve Group), a contextual mobile DSP, is on top of it all. 😲 David unpacks everything from what Apple’s Privacy Manifest and Google’s Privacy Sandbox mean for developers to the five major advantages of adopting a SKAN-only attribution system and why zeroing in on publishers rather than individual users is the key to tapping into your target audience with contextual advertising. Check it out ⇓ 📺 Watch the full interview on YouTube: https://lnkd.in/eEHZS2w2 🎧 Spotify: https://lnkd.in/erw4x_hS 🍎 Apple Podcast: https://lnkd.in/e2-6XTEA
