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Adblock Performance Insights now shows a summary of the data and energy saved, along with the average speed increase and total number of ads blocked since you enabled Magic Lasso. In Magic Lasso Adblock v4.2, the Insights summary is displayed on the Overview screen of the Magic Lasso app. This is in addition to the ad blocking speed, energy efficiency and data savings you can view on a per-site basis. Download Magic Lasso via the Apple App Store or our website and read more on Adblock Performance Insights in the article. https://lnkd.in/gP34iBjQ

🚀 *Stay Ahead with the Latest Google Play Store Algorithm Updates!* 🚀 Google Play has rolled out some exciting changes this summer, enhancing app discoverability, user safety, and personalized experiences. Here’s what you need to know: 1. *Enhanced Discoverability with AI-Powered Highlights*: Google Play now features App Highlights in search results, offering users quick, AI-generated summaries of an app’s main features. This helps potential users get a snapshot of what to expect before diving into the app details. 2. *Government App Badging*: A new badge now identifies official government apps, adding an extra layer of trust and security. This initiative aims to prevent the misuse of misleading app descriptions or icons. 3. *Data Deletion Transparency*: The Data Safety section now includes a “Data Deletion” field, helping users understand and manage their data better when deleting an app account. 4. *Generative AI Guidelines*: To ensure safe AI experiences, Google has provided developers with more guidance and enhanced review capabilities. This includes using AI to analyze app submissions and flagging potential issues for human review. 5. *Personalized App and Game Recommendations*: New multi-select interest filters and curated spaces allow users to receive more personalized app and game suggestions. This feature is designed to improve user engagement by aligning recommendations with individual preferences. 6. *Play Integrity API Enhancements*: Recent updates to the Play Integrity API include new features like recent device activity monitoring and app access risk verdicts, aimed at protecting apps and users from unauthorized access and attacks. These updates mark a significant step forward in making Google Play a safer, more user-friendly platform. As developers and marketers, staying informed about these changes is crucial for optimizing app performance and user engagement. 🔗 Stay tuned for more updates and insights on how to leverage these new features for your apps! #GooglePlay #AppDevelopment #MobileMarketing #ASO #AppStoreOptimization --- Feel free to share your thoughts or ask questions in the comments below. Let's stay connected and informed!

Interesting approach to what mobile measurement means these days 💡 Many might view measurement as a nice-to-have, a tool to enhance your strategy, but it’s much more than that: It’s the(only) way in which you truly understand your users in terms of in-app, vertical-specific KPIs, and link this data to their sources. A robust #mobilemeasurementpartner is also essential to: - Reject fraudulent activity. - Navigate new privacy trends and their impacts. - Build exportable, segmented audiences - Create seamless web-to-app transitions - Perform #incrementality tests And much more… Hear this from the founder of a fast-growing, globally present performance company who truly understands the mobile landscape. 💡🚀 #performancemarketing #MMP

Apple caused some serious turbulence in the mobile marketing ecosystem when it introduced its privacy framework (ATT) in April 2021. The initial forecasts for ATT opt-in rates were pessimistic, with many anticipating that most users would opt out of ad tracking. Fast forward to today, and it's safe to say those predictions missed the mark. The ATT opt-in rates not only defied expectations but continue to surge. The surprise success, however, didn't happen overnight – it's the result of dedicated efforts and strategic testing by app developers. They improved their ATT opt-in rates by making small changes. Check out our latest article to learn how you can do the same (link in the comments).

New privacy regulations are transforming how the app marketing industry works and marketers must adjust their strategies to ensure in-app advertising remains a viable, high-performing channel for their business. 📈 At APS Berlin next week, join Remerge's Pan K., Ayse Gulnur Velicangil and Marcus Letsch to learn about setting up, running and evaluating your campaigns in a privacy-first future. #APSBerlin #apps #growth #privacy #advertising

Apple’s SKAdNetwork is revolutionizing the methodology of tracking iOS app installs. Here's a quick breakdown. 👇 🔍 What is SKAdNetwork? SKAdNetwork is Apple’s privacy-focused framework for attributing app installs and ad performance, ensuring user data remains anonymous and secure. 🔍 Why did Apple develop it? Before SKAN attribution, mobile advertising relied heavily on Identifier for Advertisers (IDFA) to track user behavior and measure the success of advertising campaigns. However, with the implementation of iOS 14, Apple made changes to its privacy policies and required app developers to ask for user permission before collecting their IDFA. This led to a significant decrease in the number of users who allowed their IDFA to be tracked. To address this issue, Apple developed SKAdNetwork, which uses a privacy-preserving attribution model.  . . 🔍 How it works? 1) Ad Interaction: When a user interacts with an ad, a campaign ID is sent by the advertiser to SKAdNetwork which stores it in a privacy protected environment. 2) Install Attribution: If the app is installed by the user within 24 hours, App Store sends a notification to the advertiser with information about the installation and other post-install events like app launches and in-app purchases including the campaign ID which are attributed to the corresponding ad campaign. 3) Postback: SKAdNetwork sends anonymized, aggregated data back to the advertiser. . . 🔍 Benefits 👉 Enhanced Privacy: No user-level data is shared, aligning with Apple’s App Tracking Transparency (ATT). 👉 Simplified Data Handling: Aggregated data reduces complexity and risk. 👉 Compliance & Trust: Helps with privacy regulation compliance and builds user trust. . . 🔍 Challenges 👉 Less Granularity: Limited data detail can affect ad targeting and measurement. 👉 Conversion Complexity: Setting and interpreting conversion values can be tricky. . . 🔍 Best practices 👉 Optimize Conversion Values: Capture key user actions meaningfully. 👉 Collaborate with Ad Networks: Ensure full integration and effective data interpretation. 👉 Monitor & Adapt: Regularly review performance data and adjust campaigns as needed. It should be noted that in order to use SKAN, advertisers must be enrolled in the Apple Developer Program and have a valid SKAdNetwork ID. They must also update their ad campaigns to include SKAN-compatible parameters and implement a server-to-server integration to receive SKAN data. . . What will you add? #Apple #SKAdNetwork #iOS #DigitalAdvertising

Pixalate’s Q3 2023 DEFASED Mobile Apps Report Know more:- https://lnkd.in/d9M54s5v #pixalate #martech #martechcubenews #marketingtechnology #marketingdigital #marketingtech #martechcube

📱Achieving user privacy while monetizing effectively is crucial in the ever-expanding world of mobile apps. In this article, you'll learn how non-ad monetization strategies protect user data while driving revenue. #AppMonetization #UserPrivacy #MobileApps #DataProtection #brightsdk

AppCensorship, a project that monitors and reports about censorship on major app stores, is warning that Google’s decision to start removing what it considers low-quality apps could lead to consequences other than “improving quality and user experience.” An article on the project’s site notes that while some users see Google’s move as a positive and justified step, others see the potential for censorship “baked in” the decision. The second point of view is all the more important given the amount of apps that Google removes from the Play Store over a year. The giant’s newest transparency report cites the number as 2.28 million – 59% more compared to the 1.43 million in the previous period. But AppCensorship writes that the transparency report itself – and large media outlets reporting about it – all focus on the numbers without engaging in what the project calls a complete picture that would include discussion around (removal) policy, analysis, and critical examination. https://lnkd.in/d6dVh53D

🚀 Navigating the Challenges of Digital Marketing in a Privacy-First World 📱 As reported by https://lnkd.in/gZfHSZxU , Google is facing significant challenges in boosting search traffic on its iPhone apps. Here are the key takeaways: Privacy Restrictions: Apple's stringent privacy measures are limiting Google's ability to track user behavior and access data, impacting app performance. User Engagement: With reduced access to user data, improving engagement on Google's iPhone search app has become increasingly difficult. Strategic Adjustments: Google is adapting by enhancing app functionality and user experience, striving to maintain relevance and effectiveness. 🔍 Why This Matters for Digital Marketers: Privacy Policies: Apple’s App Tracking Transparency (ATT) framework is a game-changer, reinforcing the importance of privacy and data protection. Adaptation: Marketers need to innovate and focus on user experience and engagement without relying heavily on user data. Future Strategies: Developing privacy-compliant strategies is essential to thrive in this evolving landscape. 🌟 Takeaway: The digital marketing landscape is shifting. Embracing privacy-first approaches and focusing on user-centric improvements are key to staying ahead. Stay informed and adaptable! #DigitalMarketing #PrivacyFirst #UserEngagement #Google #Apple #MarketingStrategy #SEO #PPC #MobileApps #Innovation