Verve’s Post

Yet more twisted headlines about the CMO role being dead. In actual fact this is a story of the CMO role being upgraded to be more commercial and the CMO becoming the CEO. In Vineet Mehra’s words “CMOs are now technologists, analysts, content creators, storytellers, leaders, editors, strategists, and scientists” Where the CMO lives and breathes this and anchors marketing strategy clearly to business goals, the CMO or Chief Customer Officer is one of THE most crucial roles on the board. The CMO has NEVER been more business critical than today to lead, orchestrate and deliver the future growth for businesses through customer led strategy in this digital age. It’s only a minority of CMO’s that focus solely on marcomms with poor metrics, that give the role a bad name… Business Insider

"Aligning values is really, really important for CMOs and that builds great relationships." - Our President, Americas, Ricky A. for Adweek 🎙️ In a breakfast roundtable hosted by the 4A's CEO, Marla Kaplowitz at Cannes, Ricky sat down with eight other agency executives to discuss the findings of the Association of National Advertisers and the 4A's' 'The Cost of Pitching' study. Attendees representing Transmission, Wunderman Thompson, Colle McVoy, Dentsu Creative, McCann New York, Havas, FCB Global, Walrus, and TDW+Co explored: 💡 Why we need stronger client-agency relationships 💡 What it means for bravery 💡 Why diversity needs to be embedded in everything we do 💡 The importance of aligned values between client and agency Follow the link to see their nuggets of advice 👉 https://lnkd.in/e3bvzpFb #TransmissionB2B #AgencyLeadership #B2BCreativity

This model of having a large agency to manage day-to-day demand and an independent that can think and act independently of its ownership structure is a great mix for clients at the size of Telstra. There is no doubt that Bear Meets Eagle on Fire has been Australia's bravest shop since they named their agency. Worldwide agencies founded by creative leadership will always have this advantage. With Telstra pushing its $248 million advertising budget around next year there will be great work to come. This will inspire more great work across Australian advertising. If you're a CMO start asking who you have around you that you trust to help you reach for better work.

🌍 Hey Performance Marketing Pros! Let's Make Magic Happen!🚀 Are you the wizard of international markets, sprinkling success wherever you go? Do you have a knack for turning FMCG dreams into global sensations? If yes, we've been waiting to meet you! At Skippi , we believe in the power of partnerships rooted in passion and creativity. We're on the lookout for performance marketing geniuses who not only understand the pulse of international audiences but also have that special touch that turns campaigns into conversations. If you're someone who sees beyond data points and connects with the hearts of consumers worldwide, then we need to talk! Let's blend our expertise and enthusiasm to create campaigns that leave a lasting impact and forge unforgettable brand experiences. Drop a comment or shoot us a message – we're all ears and ready to embark on this exciting journey together. Here's to making waves and weaving stories that resonate across the globe! 🚀💬 #PerformanceMarketing #InternationalMarketing #FMCG #GlobalCampaigns #MarketingMagic #BrandPartnerships #CreativeMarketing #GlobalAudiences #MarketingInnovation #DigitalMarketing #MarketingStrategy

Most boardrooms fail to have the courage to allow their brands to have deep appeal with the most valuable audience. They trade it off for shallow appeal in a wide audience. In doing so, the sacrifice word of mouth and lifetime customers for current quarter sales targets. It only gets harder. The solution: the hire a new CMO and turnover their agencies.

Our wonderful Managing Director of Client Experience, Jessica Lenehan's shared her insights on the evolving brand and agency partnerships with The Drum.✨ In her article, Jessica emphasises the need for 'breakthrough' thinking. As she says, "Successful partnerships require trust, transparency, and collaboration." 🤝 Partnerships drive innovation, and Jessica tells of how agencies have to adapt in the new communications economy because “change is constant and the way marketing and media is planned, bought and sold has to change, too.” 💡 Read the full article here 👉 https://bit.ly/3JyYtNG #Innovation #Partnerships #BreakthroughThinking #Collaboration #BreakthroughForBrands #NewCommunicationsEconomy