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Value Unveiled: Why Investors Should Pay Attention to the Ad Tech Space by Robert Steele - Global ad tech market size was valued at USD 886.19 billion in 2022 and is expected to expand at a compound annual growth rate (CAGR) of 13.7% from 2023 to 2030 - Six adtech stocks to look at including Nasdaq:TTD up 5X YTD

In a groundbreaking move for the European adtech landscape, RTL Deutschland and ProSiebenSat.1 have decided to shake things up by merging their adtech forces, Smartclip, Realytics and Virtual Minds, into a single powerhouse. This isn't just about consolidating our positions; it's a strategic play to offer advertisers a seamless, wide-reaching platform that spans across our extensive media networks. With eyes set on reducing reliance on the big US tech players, this partnership signals a bold leap towards self-reliance and innovation within the European market. Moreover, our ambition doesn't stop here; we're gearing up to extend this adtech synergy across Europe, aiming to redefine the advertising ecosystem with a distinctly European flavor. Let's this new game begin ! https://lnkd.in/ehe7R4iq Guillaume Belmas Pierre Raffalli Thomas Servatius Cyrille BILLON Sophie HENNIN Valérie Teboul-Weber Virtual Minds Realytics smartclip

On the heels of our major announcement, hear more about what both Sharethrough & Equativ CEOs have to say about the merger: “Our company cultures are exceptionally compatible. Given our longstanding acquaintance, merging the two companies feels like a natural progression; one that allows us to create commercial and operational efficiencies and reach new levels of unique scalability. The union positions us as an industry leader to our top-tier demand and supply-side partners as we work to provide the tools to enable enriched and equitable value exchanges for them across the ecosystem.” JF Cote, President & CEO of Sharethrough “The merger with Sharethrough marks a significant milestone in Equativ's history. The exceptional complementarity and minimal overlap between our two platforms, combining advanced TV technology, exclusive video demand, high-impact formats driving superior user attention, and our leading positions globally, will propel us among the top three independent SSPs worldwide. Our scaled, comprehensive, privacy-first, transparent, and vertically integrated Programmatic Direct Platform will enable us to meet the needs of advertisers, media owners, and consumers for greater control and simplicity in programmatic advertising." Arnaud CREPUT, CEO of Equativ 🚀 Learn more: https://lnkd.in/eTZKuCZn #sharethrough #equativ #programmaticadvertising #adtech #technology #omnichannel

🚀 Exciting news in the world of adtech! MediaMath, a former adtech unicorn, filed for bankruptcy in 2023, but is now setting itself up for a remarkable return under new ownership. Stay updated on Business Insider as they cover the rise, fall, and planned return of MediaMath. #AdTech #MediaMath #BusinessInsider #TechNews

Adtech is an industry built on partnership, and being a true partner is showing up and supporting one another in good times & bad. Sometimes that's being creative & collaborative and others it's just biting the bullet. The recent MediaMath news was a tough one to watch reverberate across the industry both from an industry and personal level as there are many talented folks who worked there At Connatix, we will not be clawing back lost revenue. Publishers are facing enough challenges in today’s uncertain economy, and we don’t want this to be another hardship to endure. An informed public is frankly more important. I’m glad to see others in the industry dedicated to making the same commitment. The more we all support the publishing industry, the more everyone (and especially consumers) wins. #digitalmedia #programmatic

AdTech & Programmatic success ultimately comes down to the People You have to retain and attract the best The ones that will carry your values forward not backwards That will raise the game of everybody else Address that and get it right Then it's a big step towards success 🙌 #talent #adtech #programmatic

2023 was a year of change in ad tech M&A. Despite a 78% Q1 increase, the overall sluggishness continued from 2022, down 38% in deals. Why the dip? Regulatory uncertainties, valuation changes, and economic turbulence. Conor McKenna notes a shift to 'efficient growth.' Read more to explore key moves of last year. #AdTech #MergersAndAcquisitions #BusinessShifts

In a recent article from AdExchanger, the question is raised: will the ad tech industry's M&A dry spell come to an end? Learn more about the challenges and opportunities facing the industry in this insightful read. #adtech #M&A #industryinsights Read more:

Largest of the publishers have shown resistance to adopting new age adtech capabilities. But why has this been the status quo? What could be the potential reasons behind this resistance? Are the solutions too sophisticated to be built internally? Do publishers need to partner with vendors specializing in these specific nuances? Devesh Verma (Product Lead, HT Media), and our CEO Rajiv Kumaar discuss these challenges from a publisher’s perspective Girish Vishwanath C | Ranganathan Srinivasan | Ketan Chandak #ProgrammaticAdvertising #Publisher #AdTech