It has been a pleasure collaborating with Principality Building Society on our research program to better support first-time buyers (FTBs) through their mortgage journey. By following the homebuying journeys of 40 FTBs over more than four months, we explored the highs, lows, joys and frustrations in real-time – ultimately helping stakeholders truly understand the FTB mindset and develop products that speak to their unmet needs. Read more about the impact of this research in this latest feature from The Intermediary⬇
Find out what our National Intermediary Manager, Helen Lewis, has to say about our first-time buyer reasearch with VERVE👉https://lnkd.in/ezfEYVff
