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What a day! Thank you to all of you who attended our ‘AI for Better Insight’ workshop at our Manchester hub on Tuesday, and for helping make it an engaging and incisive session. We kicked off with Richard Preedy, Kelly McKnight, Kimberley Howard, and Melissa Birkett talking about the ways AI is revolutionising insight to give businesses more confidence in their decisions. Then Samuel Winterbottom, Carla Berzolla and Ben McIntyre led guided tours around local Manchester eateries to get in the minds of Food & Drink consumers – helping understand all the influences effecting customer experience. We rounded the workshop off testing some new food concepts using Verve Intelligent Personas (VIPs), illustrating the value of a simulated audience to elevate, create and iterate. “The workshop was super engaging and it was fab to have the practical session, develop a concept and try a live demo.” We had a great time hosting! Stay tuned for our next event announcement 📅

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Alicia Welbourne

Customer and Member Research Manager at Co-op

1mo

It was a great workshop, thanks for the invite! Really fun and engaging way to see innovative uses of AI.

Samuel Winterbottom

Associate Director at Verve

1mo

Was a great time! So many delectable morsels 🍰🥞🎂

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