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Political ad spending is expected to grow by 30% in 2024, and it's not just the candidates who are spending the big bucks. 💸 Even if you don't have a billion-dollar marketing budget, you can make a big impact. Take a look at the different types of political advertising and find out how you can make a splash by reading this post: https://buff.ly/3wesmiE #Election2024 #SocialMediaSuccess #PoliticalBranding

“It’s a test run for the future" Presidential elections are like the The Olympics and The World Cup- only held every four years and are massive advertising moments. This is a transition election- not just between presidents but also between cookies. Is the industry ready to crank targeting up to 11? Can chrome handle it all? What do you do with all those iOS/Mac owners? If Facebook is a great targeting platform, but no one uses it, does it still influence an election? If the pipes fail, how does that impact how much a candidate can spend (and how and where)? Will Google rug pull the cookie just weeks before the election (odds say yes)? Who will lean hard on deterministic IDs? Who will wrestle with truncated IP for householding? Who's got that Zip Code targeting? Who thinks physical mail is a better strategy (many do, actually)? It's not too late to start training, but ask yourself one question first: Are you betting on the past 🔭or the future 🔮? H/t Mark Stenberg for the write up 🙌

💡 $16 billion in ad campaigns for 2024's election, but here's the twist: Experts are eyeing beyond traditional media to digital and out-of-home advertising. Curious why? Uncover the strategic shift that's reshaping political campaigns. Get the insights at fucimo👇

This year's presidential election is set to disrupt the advertising landscape like never before. With consumer emotions already running high, digital advertisers are bracing for unprecedented challenges. My latest article on Forbes explores: 💰 The surge in political ad spending and its impact on competition, cost, and inventory 🌐 Shifts in consumer media consumption habits 🎯 Strategies to help your brand stay ahead of the game Prepare now to safeguard your brand and drive success through the election cycle. #DigitalAdvertising #ElectionYear #Marketing #BrandResilience #Media Forbes Agency Council

🗳️ Advertising during an election year presents unique challenges, but with the right strategies, your brand can thrive. This latest Forbes article delves into mastering the art of effective advertising amidst the political landscape. Learn expert tips on how to cut through the noise, and navigate this complex environment. Don’t miss these invaluable insights! 🔗 Check it out now! #Advertising #ElectionYear #MarketingStrategy #ForbesAgencyCouncil #YAssociates #BrandManagement https://loom.ly/Xe60g7U

What’s the one thing that separates successful campaigns from the rest? It’s not just hard work or a strong message—it’s the power of expertly crafted political advertising. At Redvail, we provide the top-tier advertising solutions that have driven countless campaigns to victory. Don’t miss out on the secret weapon your campaign needs. Discover how Redvail’s innovative advertising services can be the key to your campaign’s success. Click the link below to find out more!

Election years for advertising teams come with intensified competition and increased costs. Just with any other real-world event that can shake up you advertising plans, we see this every four years with the election. So how should advertisers plan to work under these tense conditions? In Forbes, Courtney Hiller has some sound advice. “Accept uncertainty, but face it with the right playbook, and you can position your brand for success during turbulent times—and thrive when calmer days eventually arrive.” It’s an odd time for advertisers but one they can power through with the right playbook! #Advertising #ThoughtLeadership #ElectionYear

Spending on political advertising for the 2024 races is expected to reach a record-breaking $10.2 billion💰. There’s a lot at stake, so what will the political ad playing field look like? Check out our latest blog post on political advertising trends to watch in 2024 here: https://bit.ly/3N7lOIu

Federal Trade Commission Staff Paper Details Potential Harms to Kids from Blurred Advertising, Recommends Marketers Steer Clear https://lnkd.in/e6STQU6i Staff Perspective: https://lnkd.in/ezPufMHG Blog Post (September 14, 2023) Sharpening the focus on blurred advertising aimed at kids: Staff Perspective suggests a comprehensive approach: https://lnkd.in/eeHEzFVa

Many marketers gear their campaigns towards commercial radio. But well-seasoned advertising pros already know that the benefits of public radio are vast. There are three key benefits relating to election season when considering this option. •  No political ads—ever •  No political provisions requirements •  Audience of action-takers