🚀 How thousands of customers took on a corporation AND WON! 🎮
In February, Arrowhead Game Studios launched Helldivers 2 on PlayStation and PC, quickly capturing the market with impressive sales and critical acclaim, selling over 8 million copies in just two months. 🌟
However, the triumph was short-lived.
On May 3rd, a sudden policy change by PlayStation required all PC players to create a PlayStation account to continue playing.
This new rule would have excluded players in over one hundred territories where PlayStation Network is unavailable, essentially locking them out of the game. 🚫
The backlash was immediate and severe.
Within just two days, players expressed their dissatisfaction loud and clear, leaving over 200,000 negative reviews and some even initiating refunds or chargebacks. 📉
In a swift response to the uproar, PlayStation retracted their decision by May 6th, removing the controversial account linkage requirement and restoring access to all. The power of community prevailed! ✊
Despite the quick resolution, the episode has put a dent in Arrowhead's reputation and now puts Helldivers 2's "Game of the Year" prospects in jeopardy.
The path forward for Arrowhead?
Rebuilding trust with their community. 💔 ➡️ ❤️
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#GamingIndustry #Helldivers2 #CustomerPower #BusinessStrategy #ReputationManagement #GameOfTheYear