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The Evolution of Digital Stage Art Deputy Minister of Information and Communication Nguyen Huy Dung is one of the first visitors to experience the “Essence of Confucianism” night tour at Hanoi’s Temple of Literature. “When my children see the lighting and 3D mapping technology tonight, I am sure they will be curious to know more about what the Temple of Literature is and ask themselves many questions,” Dung said. Dung hopes that this show will become a reference for tourism that combines cultural, historical, and technological elements as technology has and will help promote stage arts and bring historical and cultural aspects closer to the people. Engaging audience by using technology Recently, both central and local arts organizations have stepped up the creation of fan pages on Facebook, TikTok, and other digital platforms in the theater industry to inform the public about the schedule of their performances. In addition, some theaters are broadcasting snippets of plays on social networks to get their audiences hooked. The Vietnam Drama Theater’s fan page frequently updates information about the performance schedule, current plays, and upcoming debuts. In addition, light-hearted narratives about acting or other theater-related activities are regularly shared with the public.  Light art applied to Khue Van Cac, the pavilion inside the Temple of Literature, as part of the newly launched night tour. Photo: Lai Tan/The Hanoi Times To increase interaction with the public, the Vietnam Drama Theater organizes teasers in short plays for theater lovers, with incentives in the form of tickets to the theater’s performances. This has captured a significant number of regular patrons. According to Xuan Bac, Director of the Vietnam Drama Theater, technology improves the interaction between the theater, artists, and audiences. So far, technology has been used to raise awareness of Vietnamese theater and to disseminate information about theater events to a wider audience. For example, the Youth Theater frequently broadcasts livestreams on the theater’s fan page to update ticket-holding audiences about upcoming performances and promotional programs. The theater’s artists are highly proactive in promoting the play and interacting with the online audience. The theater encourages online payment and the use of QR codes for ticket validation. It’s convenient and satisfying for audiences to avoid having to call or visit the theater in person to purchase tickets. Meritorious Artist Nguyen Si Tien, Director of the Youth Theater, highlights the theater’s keen interest in metrics such as the count of followers, the number of visitors, and the interaction rate of posts on the fan page. Aggressive promotion has had a positive impact on revenue. The theater continues identifying promotions on social networking sites as a customer service. The Vietnam Circus Federation fan page frequently shares updates on new circus programs and exclusive performances by art...

The Evolution of Digital Stage Art

Deputy Minister of Information and Communication Nguyen Huy Dung is one of the first visitors to experience the “Essence of Confucianism” night tour at Hanoi’s Temple of Literature.

“When my children see the lighting and 3D mapping technology tonight, I am sure they will be curious to know more about what the Temple of Literature is and ask themselves many...

The Evolution of Digital Stage Art Deputy Minister of Information and Communication Nguyen Huy Dung is one of the first visitors to experience the “Essence of Confucianism” night tour at Hanoi’s Temple of Literature. “When my children see the lighting and 3D mapping technology tonight, I am sure they will be curious to know more about what the Temple of Literature is and ask themselves many...

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