Vinay Bhagat’s Post

“We’re impressed with the caliber of the leads generated through TrustRadius’ intent-driven program. They closely align with our ICP, and their propensity to take high-value next steps with us—such as attending executive roundtables and webinars—is extremely promising,” said Jaisy De La Cruz, Vice President of Global Revenue Enablement at Lucidworks. “TrustRadius’ consultative approach has been invaluable in helping us nurture and convert these leads. In fact, we’re actively refining our go-to-market strategy based on insights gained from the program, focusing on the industries and titles that are demonstrating the most interest. We’re confident that our partnership with TrustRadius will continue to yield exceptional results and we look forward to even greater success in the future.” Learn more about our Intent Driven Leads program by clicking on the first link in the comments. #b2bmarketing #leadgeneration #buyerintent #demandgeneration

Check out this interactive version of our 2024 B2B Disconnect report - a survey of 2k plus b2b tech buyers. Thanks to Darren Fanton ✦ and the team at ScreenSpace ✦

Today we're excited to formally launch our Intent Driven Leads offering. We've been piloting it for the last 7 months with customers like Cisco. "We needed to drive a large volume of leads in a short time to hit our pipeline goal for the quarter. We piloted TrustRadius' Intent-Driven Leads program and were impressed with their ability to deliver 4,000 ICP-matched leads in less than two weeks," said Brett Rafuse, Vice President of Integrated Marketing at Cisco. "Not only did they deliver a large volume in a short time, they also helped us action these leads quickly with our sales teams via system integrations." We use our "downstream" buyer intent signals and content assets derived from the high quality review content on TrustRadius and work with partners to drive high quality leads at scale. Read more in the press release linked to in the comments. #intentdrivenleads #leadgeneration #b2bmarketing #demandgeneration

Great opportunity at Writer with Diego Lomanto

For the last 6 years we have asked B2B Tech Buyers which sources are most influential and most used in their purchase evaluations. The percentage of B2B tech buyers using reviews has remained relatively constant since 2018. The number of B2B tech buyers using analyst reports has dropped precipitously. Does this surprise you? Link to our 2024 report in the comments. #b2bmarketing #analystreports #customerreviews #analystrelations #AR

Not all #Intentdata is created equal. Most intent data available in B2B Tech Marketing is top of funnel, i.e. correlates to interest in topics based upon visits to media sites, but doesn't necessarily predict true purchasing interest. There's a high signal to noise ratio. When a buyer visits TrustRadius, they're generally visiting to build confidence to make a decision. They are visiting pages about specific products, comparisons, pricing, or researching product categories. They spend up to 9 minutes per page. That means the intent signals we capture are truly predictive signals of purchasing propensity. Learn how one of our customers, Sinehan Kerman, MBA at TIS (Treasury Intelligence Solutions) uses TrustRadius intent to improve their LinkedIn advertising performance. They also use our intent data in ZoomInfo to improve sales effectiveness. #buyerintent #b2bmarketing #b2bsales #TrueIntent

Which #HR management products are most targeted to enterprises >1k employees? TrustRadius has the scoop here (see link in comments). The list is based upon buyer intent signals captured on our platform. #buyerintent #customerreviews #HRsoftware #HRmanagement #humanresources